Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

Muʿāmalah Literacy in the Digital Era: Consumer Behavior Among Muslim University Students in South Sulawesi

El-Usrah: Jurnal Hukum Keluarga · Vol. 9 No. 2 (2026) · hlm. 1092–1114

DOI
10.22373/ujhk.v9i2.36468
ISSN
2620-8083, 2620-8075
Terbit
2026-09-27
Penerbit
Universitas Islam Negeri Ar-Raniry Banda Aceh
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The growing dichotomy between religious value literacy and actual consumption behavior within the contemporary digital ecosystem has emerged as a critical global challenge, triggering profound cognitive dissonance among technology-exposed religious populations. While discourse on Islamic business ethics has advanced significantly from a theoretical standpoint, there remains a lack of empirical evidence specifically evaluating the knowledge-behavior gap regarding the effectiveness of muʿāmalah (Islamic commercial ethics) pedagogy on the transactional behavior of Muslim students across e-commerce platforms. This study employs a mixed-methods approach combining quantitative and qualitative analyses to investigate this cognitive paradox. Quantitatively, it examines the influence of muʿāmalah literacy on students' digital consumption behaviors through an explanatory survey of a specific sample group. Qualitatively, data are analyzed using the theory of planned behavior (TPB) framework based on interview findings. Empirical results confirm that cognitive mastery of muʿāmalah principles fails to significantly predict online purchasing behavior (p > 0.05; R² = 0.021), indicating that normative understanding is not automatically internalized into an effective behavioral control system capable of mitigating the aggressive nature of digital marketing stimuli and promotions. Consequently, this study makes a substantial theoretical contribution regarding the limited efficacy of conventional religious education in curbing digital consumption impulsivity, while offering an urgent empirical basis for reorienting muamalah curricula toward a behavioral approach that aligns religious cognition with actual economic actions amidst global technological disruption.

Kata kunci

Jaringan kolaborasi para penulis

40 penulis · 139 tautan kepenulisan bersama · 2 lintas organisasi · menampilkan 40 yang paling banyak terhubung

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Airlangga
  • University of Brawijaya
  • State University of Semarang
  • Darul Ulum Islamic University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Ninuk Dian KurniawatiAfiliasi tidak diketahui10
Tintin SukartiniAfiliasi tidak diketahui9
Ahsan AhsanUniversity of Brawijaya8
Diah PriyantiniAfiliasi tidak diketahui7
Rachmat HargonoUniversitas Airlangga6
Ferry EfendiAfiliasi tidak diketahui6
Erna Dwi WahyuniAfiliasi tidak diketahui5
Yulis Setiya DewiAfiliasi tidak diketahui5
Mira TrihariniUniversitas Airlangga5
Ika Nur PratiwiAfiliasi tidak diketahui4
Ika Yuni WidyawatiAfiliasi tidak diketahui4
Rekawati SusilaningrumAfiliasi tidak diketahui4
Laily HidayatiState University of Semarang4
Kusnanto KusnantoAfiliasi tidak diketahui4
Hanik Endang NihayatiAfiliasi tidak diketahui4
Misutarno MisutarnoAfiliasi tidak diketahui4
Candra Panji AsmoroAfiliasi tidak diketahui4
Purwaningsih PurwaningsihAfiliasi tidak diketahui4
Abdul MuhithDarul Ulum Islamic University4
Merryana AdrianiAfiliasi tidak diketahui3
Dwi Indah IswantiAfiliasi tidak diketahui3
Yuni Sufyanti AriefAfiliasi tidak diketahui3
Retno IndarwatiUniversitas Airlangga3
Nyoman Anita DamayantiUniversitas Airlangga3
Muhammad Alqadri BurgaAfiliasi tidak diketahui2
Agus SulistyonoAfiliasi tidak diketahui2
Noer SaudahAfiliasi tidak diketahui2
Abu BakarAfiliasi tidak diketahui2
Erna MelastutiAfiliasi tidak diketahui2
Fery Agusman Motuho MendrofaAfiliasi tidak diketahui2
Apriyani Puji HastutiAfiliasi tidak diketahui2
Sismulyanto SismulyantoAfiliasi tidak diketahui2
Yoyok Bekti PrasetyoAfiliasi tidak diketahui2
Hidayat ArifinAfiliasi tidak diketahui2
Sirikanok KlankhajhonAfiliasi tidak diketahui2

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://jurnal.ar-raniry.ac.id/index.php/usrah/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 7 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en">Muʿāmalah Literacy in the Digital Era: Consumer Behavior Among Muslim University Students in South Sulawesi</dc:title>
	<dc:creator xml:lang="en">Muhammad Shabir U</dc:creator>
	<dc:creator xml:lang="en">Marjuni, A.</dc:creator>
	<dc:creator xml:lang="en">Damopolii, Muljono</dc:creator>
	<dc:creator xml:lang="en">Nursalam, Nursalam</dc:creator>
	<dc:creator xml:lang="en">Shabir, Adilah</dc:creator>
	<dc:subject xml:lang="en">Muʿāmalah literacy</dc:subject>
	<dc:subject xml:lang="en">online consumer behavior</dc:subject>
	<dc:subject xml:lang="en">Islamic law, e-commerce</dc:subject>
	<dc:subject xml:lang="en">religious knowledge–behavior gap</dc:subject>
	<dc:description xml:lang="en">The growing dichotomy between religious value literacy and actual consumption behavior within the contemporary digital ecosystem has emerged as a critical global challenge, triggering profound cognitive dissonance among technology-exposed religious populations. While discourse on Islamic business ethics has advanced significantly from a theoretical standpoint, there remains a lack of empirical evidence specifically evaluating the knowledge-behavior gap regarding the effectiveness of muʿāmalah (Islamic commercial ethics) pedagogy on the transactional behavior of Muslim students across e-commerce platforms. This study employs a mixed-methods approach combining quantitative and qualitative analyses to investigate this cognitive paradox. Quantitatively, it examines the influence of muʿāmalah literacy on students' digital consumption behaviors through an explanatory survey of a specific sample group. Qualitatively, data are analyzed using the theory of planned behavior (TPB) framework based on interview findings. Empirical results confirm that cognitive mastery of muʿāmalah principles fails to significantly predict online purchasing behavior (p &amp;gt; 0.05; R² = 0.021), indicating that normative understanding is not automatically internalized into an effective behavioral control system capable of mitigating the aggressive nature of digital marketing stimuli and promotions. Consequently, this study makes a substantial theoretical contribution regarding the limited efficacy of conventional religious education in curbing digital consumption impulsivity, while offering an urgent empirical basis for reorienting muamalah curricula toward a behavioral approach that aligns religious cognition with actual economic actions amidst global technological disruption.</dc:description>
	<dc:publisher xml:lang="en">Universitas Islam Negeri Ar-Raniry Banda Aceh</dc:publisher>
	<dc:date>2026-09-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal.ar-raniry.ac.id/index.php/usrah/article/view/36468</dc:identifier>
	<dc:identifier>10.22373/ujhk.v9i2.36468</dc:identifier>
	<dc:source xml:lang="en">El-Usrah: Jurnal Hukum Keluarga; Vol. 9 No. 2 (2026): EL-Usrah: Jurnal Hukum Keluarga; 1092-1114</dc:source>
	<dc:source>2620-8083</dc:source>
	<dc:source>2620-8075</dc:source>
	<dc:source>10.22373/ujhk.v9i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal.ar-raniry.ac.id/index.php/usrah/article/view/36468/pdf</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Muhammad Shabir U, A. Marjuni, Muljono Damopolii, Nursalam Nursalam, and Adilah Shabir</dc:rights>
	<dc:rights xml:lang="en">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>