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Strategi Jurnalisme Online Pada Media Sosial Tiktok @InfoBandungKota

Annaba: Jurnal Ilmu Jurnalistik · Vol. 10 No. 1 (2025) · hlm. 65–84

DOI
10.15575/annaba.v10i1.43925
ISSN
2746-4547
Terbit
2025-03-30
Penerbit
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

This study aims to elaborate the online journalism strategy on Info Bandung Kota tiktok account through Paul Bradshaw’s BASIC principles that cover brevity, adaptability, scannability, interactivity, and community and conversation. This research uses an interpretive paradigm, with a qualitative approach. The method used in this research is descriptive method with data collection techniques. The results of this study reveal that the online journalism strategy on @infobandungkota tiktok include the following points: First, strategies for Brevity through duration summarization and caption writing. Second, strategies for adaptability using language selection and choosing the type of music that is tailored to the characteristics of the audience. Third, the strategy to Scannability is by using catchy headlines and footage, as well as the use of hastags that match the content of the news. Fourth, strategies to Interactivity is by using the viral events and content outside of journalism that influences journalistic content. Fivth, strategies to create Community and Conversation by using group forum, tiktok features, and replying to audience comments.

Kata kunci

Jaringan kolaborasi para penulis

33 penulis · 58 tautan kepenulisan bersama · 1 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Universitas Mitra Bangsa
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Zaenal MukaromSunan Gunung Djati State Islamic University Bandung3
Lida Imelda CholidahSunan Gunung Djati State Islamic University Bandung3
Asep Iwan SetiawanSunan Gunung Djati State Islamic University Bandung2
Muhammad Zaldy ZulfikarSunan Gunung Djati State Islamic University Bandung1
Wawan IrawanUniversitas Mitra Bangsa1
Asep Saeful MuhtadiSunan Gunung Djati State Islamic University Bandung1
Enjang EnjangSunan Gunung Djati State Islamic University Bandung1
Siti SumijatiSunan Gunung Djati State Islamic University Bandung1
Siti SumijatySunan Gunung Djati State Islamic University Bandung1
Dono DarsonoSunan Gunung Djati State Islamic University Bandung1
Mochamad Nurizal MaulanaSunan Gunung Djati State Islamic University Bandung1
Muhammad Yusuf WibisonoSunan Gunung Djati State Islamic University Bandung1
Darajat WibawaSunan Gunung Djati State Islamic University Bandung1
Kiki ZakiyahSunan Gunung Djati State Islamic University Bandung1
Riztria Zahra AmaliaSunan Gunung Djati State Islamic University Bandung1
Aulia Muhamad MatinSunan Gunung Djati State Islamic University Bandung1
Aang RidwanSunan Gunung Djati State Islamic University Bandung1
Faiz Imam FadhlurrahmanSunan Gunung Djati State Islamic University Bandung1
Mohamad Rinaldi NugrohoSunan Gunung Djati State Islamic University Bandung1
Zulfa Amania Asfani WulandariSunan Gunung Djati State Islamic University Bandung1
Imron RosyidiSunan Gunung Djati State Islamic University Bandung1
Aldi FadillahSunan Gunung Djati State Islamic University Bandung1
Hani FatunisaSunan Gunung Djati State Islamic University Bandung1
ParyatiAfiliasi tidak diketahui1
Viki Febiani HakimSunan Gunung Djati State Islamic University Bandung1
Widi Ayuni MaulidiaSunan Gunung Djati State Islamic University Bandung1
Yuli Restu LestariSunan Gunung Djati State Islamic University Bandung1
Betty TrenawatySunan Gunung Djati State Islamic University Bandung1
Gisna Prima RembulanSunan Gunung Djati State Islamic University Bandung1
Mirha FitrianiSunan Gunung Djati State Islamic University Bandung1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/annaba/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Jurnalisme Online Pada Media Sosial Tiktok @InfoBandungKota</dc:title>
	<dc:creator>Dewanti, Sinta</dc:creator>
	<dc:creator>Astuti, Dyah Rahmi</dc:creator>
	<dc:creator>Faizin, Barzan</dc:creator>
	<dc:subject xml:lang="en-US">Online Journalism</dc:subject>
	<dc:subject xml:lang="en-US">Social Media</dc:subject>
	<dc:subject xml:lang="en-US">Tiktok</dc:subject>
	<dc:subject xml:lang="en-US">Info Bandung Kota</dc:subject>
	<dc:description xml:lang="en-US">This study aims to elaborate the online journalism strategy on Info Bandung Kota tiktok account through Paul Bradshaw’s BASIC principles that cover brevity, adaptability, scannability, interactivity, and community and conversation. This research uses an interpretive paradigm, with a qualitative approach. The method used in this research is descriptive method with data collection techniques. The results of this study reveal that the online journalism strategy on @infobandungkota tiktok include the following points: First, strategies for Brevity through duration summarization and caption writing. Second, strategies for adaptability using language selection and choosing the type of music that is tailored to the characteristics of the audience. Third, the strategy to Scannability is by using catchy headlines and footage, as well as the use of hastags that match the content of the news. Fourth, strategies to Interactivity is by using the viral events and content outside of journalism that influences journalistic content. Fivth, strategies to create Community and Conversation by using group forum, tiktok features, and replying to audience comments.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2025-03-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/annaba/article/view/43925</dc:identifier>
	<dc:identifier>10.15575/annaba.v10i1.43925</dc:identifier>
	<dc:source xml:lang="en-US">Annaba: Jurnal Ilmu Jurnalistik; Vol. 10 No. 1 (2025): ANNABA: Jurnal Ilmu Jurnalistik; 65-84</dc:source>
	<dc:source>2746-4547</dc:source>
	<dc:source>10.15575/annaba.v10i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/annaba/article/view/43925/13968</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Annaba: Jurnal Ilmu Jurnalistik</dc:rights>
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