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SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES

Branding: Jurnal Manajemen dan Bisnis · Vol. 2 No. 1 (2023)

DOI
10.15575/jb.v2i1.29106
ISSN
2963-8852, 2963-8852
Terbit
2023-08-16
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

Sustainable branding is a socially and environmentally responsible approach for companies in the modern era. This research aims to analyze the role of sustainable branding in building a positive brand reputation and influencing purchasing decisions. The research method employs a literature review to integrate knowledge from various relevant sources. The discussion's outcomes indicate that consumer awareness of environmental issues is increasing, driving the demand for sustainable products. Sustainable branding strategies aid in establishing a favorable brand image among environmentally conscious consumers. Despite implementation challenges, innovation and ethics emerge as key factors to overcome these hurdles. In conclusion, sustainable branding plays a crucial role in cultivating a positive brand reputation and influencing purchasing decisions. Companies need to adapt to consumer trends and environmental concerns to achieve long-term success and amplify positive impacts on society and the environment.

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24 penulis · 62 tautan kepenulisan bersama · 46 lintas organisasi

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  • Diponegoro University
  • Universitas Kebangsaan Republik Indonesia
  • Politeknik Negeri Malang
  • Universitas Ciputra
  • Pelita Harapan University
  • Universitas Islam Negeri Alauddin Makassar
  • Indonesia University of Education
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Mashudi MashudiDiponegoro University2
Endang FatmawatiDiponegoro University2
Raden Ayu Erni JusnitaUniversitas Dr. Soetomo2
Khotimatul BarkiDiponegoro University1
Tekat SukomardojoPoliteknik Penerbangan Surabaya1
Frasto BiyantoAfiliasi tidak diketahui1
Syamsuddin SyamsuddinTadulako University1
Nurhamzah NurhamzahAfiliasi tidak diketahui1
Mashudi MashudiDiponegoro University1
Aprilya FitrianiUniversitas Islam Negeri Kiai Haji Achmad Siddiq Jember1
Radi RadiGunadarma University1
Suharyanto SuharyantoUniversitas Kebangsaan Republik Indonesia1
Luluk FauziahDiponegoro University1
R. Lisye HerlinaUniversitas Kebangsaan Republik Indonesia1
Adang SutisnaUniversitas Kebangsaan Republik Indonesia1
Nico Djundharto DjajasingaPoliteknik Transportasi Darat Indonesia - STTD1
Dasmadi DasmadiUniversitas Slamet Riyadi1
Yane MayasariAfiliasi tidak diketahui1
Sri SuparniUniversitas Prabumulih1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/branding/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">SUSTAINABLE BRANDING REVOLUTION: BUILDING AN ENVIRONMENTALLY CONSCIOUS BRAND AND INFLUENCING CONSUMER CHOICES</dc:title>
	<dc:creator>Akbarina, Farida</dc:creator>
	<dc:creator>Krisprimandoyo, Denpharanto Agung</dc:creator>
	<dc:creator>Indrawati, Reni Sara</dc:creator>
	<dc:creator>Tabran, Muh</dc:creator>
	<dc:creator>Gymnastiar, Iman Ahmad</dc:creator>
	<dc:subject xml:lang="en-US">Sustainable Branding</dc:subject>
	<dc:subject xml:lang="en-US">Brand Reputation</dc:subject>
	<dc:subject xml:lang="en-US">Purchasing Decisions</dc:subject>
	<dc:subject xml:lang="en-US">Consumer Awareness</dc:subject>
	<dc:subject xml:lang="en-US">Social and Environmental Responsibility.</dc:subject>
	<dc:description xml:lang="en-US">Sustainable branding is a socially and environmentally responsible approach for companies in the modern era. This research aims to analyze the role of sustainable branding in building a positive brand reputation and influencing purchasing decisions. The research method employs a literature review to integrate knowledge from various relevant sources. The discussion's outcomes indicate that consumer awareness of environmental issues is increasing, driving the demand for sustainable products. Sustainable branding strategies aid in establishing a favorable brand image among environmentally conscious consumers. Despite implementation challenges, innovation and ethics emerge as key factors to overcome these hurdles. In conclusion, sustainable branding plays a crucial role in cultivating a positive brand reputation and influencing purchasing decisions. Companies need to adapt to consumer trends and environmental concerns to achieve long-term success and amplify positive impacts on society and the environment.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2023-08-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/branding/article/view/29106</dc:identifier>
	<dc:identifier>10.15575/jb.v2i1.29106</dc:identifier>
	<dc:source xml:lang="en-US">Branding: Jurnal Manajemen dan Bisnis; Vol. 2 No. 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis</dc:source>
	<dc:source xml:lang="id-ID">Branding: Jurnal Manajemen dan Bisnis; Vol 2 No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis</dc:source>
	<dc:source>2963-8852</dc:source>
	<dc:source>2963-8852</dc:source>
	<dc:source>10.15575/jb.v2i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/branding/article/view/29106/9471</dc:relation>
	<dc:relation>10.15575/jb.v2i1.29106.g9471</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Branding: Jurnal Manajemen dan Bisnis</dc:rights>
</oai_dc:dc>