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EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION

Branding: Jurnal Manajemen dan Bisnis · Vol. 2 No. 1 (2023)

DOI
10.15575/jb.v2i1.29193
ISSN
2963-8852, 2963-8852
Terbit
2023-08-22
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

Transportation is an important part of this era of globalization. But at the same time transportation, especially in the field of logistics, often harms the environment. This research will then look at the impact of sustainable transportation and the implementation of green logistics on the environment. This research will be carried out using a descriptive qualitative approach. The data used in this study comes from various relevant previous research results or studies. The results of this study then found that the negative impact of conventional transportation led to the importance of changes in transportation management. Through the adoption of innovative technology, smart route management, and environmentally friendly vehicles, a company will be able to reduce operational costs, increase efficiency, and significantly reduce the negative impact it has on the environment. Sustainable transportation and green logistics are strategic opportunities for future businesses.

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  • Universitas Gadjah Mada
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Iman Ahmad GymnastiarAfiliasi tidak diketahui3
MashudiAfiliasi tidak diketahui2
Putri AnditasariAfiliasi tidak diketahui2
Auliya Sartika MaharaniAfiliasi tidak diketahui1
Siti ChuzaemiAfiliasi tidak diketahui1
N. A. DanungAfiliasi tidak diketahui1
O SjofjanAfiliasi tidak diketahui1
Fatimatuz ZahroAfiliasi tidak diketahui1
Agus Dedi SubagjaAfiliasi tidak diketahui1
Yogi Syarif HidayatAfiliasi tidak diketahui1
Yusti PujisariAfiliasi tidak diketahui1
Endang FatmawatiAfiliasi tidak diketahui1
Reni Sara IndrawatiAfiliasi tidak diketahui1
R. Ayu Erni JusnitaAfiliasi tidak diketahui1
Nurhamzah NurhamzahAfiliasi tidak diketahui1
Radi RadiAfiliasi tidak diketahui1
Aprilya FitrianiAfiliasi tidak diketahui1
Suharyanto SuharyantoUniversitas Gadjah Mada1
R. Lisye HerlinaAfiliasi tidak diketahui1
Adang SutisnaAfiliasi tidak diketahui1
Erni MurniartiAfiliasi tidak diketahui1
JFX Susanto SoekimanAfiliasi tidak diketahui1
Yoan ZelikaAfiliasi tidak diketahui1
Ismail MarzukiAfiliasi tidak diketahui1
lathifah munawarohAfiliasi tidak diketahui1
Ezza Naufar FissabiliAfiliasi tidak diketahui1
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Kokom KomariahAfiliasi tidak diketahui1
Moh. Farizqo IrvanAfiliasi tidak diketahui1
Suyadi SuyadiAfiliasi tidak diketahui1
R. ParmawatiAfiliasi tidak diketahui1
A. BudiartoAfiliasi tidak diketahui1
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/branding/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">EVALUATING THE BUSINESS VIABILITY OF SUSTAINABLE TRANSPORTATION INITIATIVES: A CASE STUDY OF GREEN LOGISTICS IMPLEMENTATION</dc:title>
	<dc:creator>Suraharta, I Made</dc:creator>
	<dc:creator>Djajasinga, Nico</dc:creator>
	<dc:creator>Fauziah, Luluk</dc:creator>
	<dc:creator>Andayani, Sri Umiatun</dc:creator>
	<dc:creator>Mashudi, Mashudi</dc:creator>
	<dc:subject xml:lang="en-US">Sustainable Transportation</dc:subject>
	<dc:subject xml:lang="en-US">Green Logistics</dc:subject>
	<dc:subject xml:lang="en-US">Environment.</dc:subject>
	<dc:description xml:lang="en-US">Transportation is an important part of this era of globalization. But at the same time transportation, especially in the field of logistics, often harms the environment. This research will then look at the impact of sustainable transportation and the implementation of green logistics on the environment. This research will be carried out using a descriptive qualitative approach. The data used in this study comes from various relevant previous research results or studies. The results of this study then found that the negative impact of conventional transportation led to the importance of changes in transportation management. Through the adoption of innovative technology, smart route management, and environmentally friendly vehicles, a company will be able to reduce operational costs, increase efficiency, and significantly reduce the negative impact it has on the environment. Sustainable transportation and green logistics are strategic opportunities for future businesses.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2023-08-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/branding/article/view/29193</dc:identifier>
	<dc:identifier>10.15575/jb.v2i1.29193</dc:identifier>
	<dc:source xml:lang="en-US">Branding: Jurnal Manajemen dan Bisnis; Vol. 2 No. 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis</dc:source>
	<dc:source xml:lang="id-ID">Branding: Jurnal Manajemen dan Bisnis; Vol 2 No 1 (2023): BRANDING: Jurnal Manajemen dan Bisnis</dc:source>
	<dc:source>2963-8852</dc:source>
	<dc:source>2963-8852</dc:source>
	<dc:source>10.15575/jb.v2i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/branding/article/view/29193/9496</dc:relation>
	<dc:relation>10.15575/jb.v2i1.29193.g9496</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Branding: Jurnal Manajemen dan Bisnis</dc:rights>
</oai_dc:dc>