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ANALISIS STRATEGI PROMOSI TABUNGAN FAEDAH PT. BRI SYARIAH KC. BANJARMASIN

Finansha: Journal of Sharia Financial Management · Vol. 1 No. 2 (2021) · hlm. 63–72

DOI
10.15575/fsfm.v1i2.11094
ISSN
2774-2687, 2775-0868
Terbit
2021-01-27
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Banjarmasin which was carried out in the form of promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Bajarmasin which was carried out in the form of: promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.

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Jaringan kolaborasi para penulis

12 penulis · 23 tautan kepenulisan bersama · 17 lintas organisasi

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  • Universitas Islam Negeri Palangka Raya
  • Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
  • Sunan Kalijaga State Islamic University Yogyakarta
  • Universitas Islam Negeri Maulana Malik Ibrahim
  • Ahlul Bayt International University
  • Sunan Gunung Djati State Islamic University Bandung
  • Universitas Islam Negeri Antasari Banjarmasin
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Muhammad Fauzinudin FaizUniversitas Islam Negeri Kiai Haji Achmad Siddiq Jember1
Zezen Zainul AliSunan Kalijaga State Islamic University Yogyakarta1
M. Khusna AmalUniversitas Islam Negeri Kiai Haji Achmad Siddiq Jember1
Nurul KhairAhlul Bayt International University1
Nur Fuadi RahmanUniversitas Islam Negeri Palangka Raya1
Ahmad Makki HasanUniversitas Islam Negeri Maulana Malik Ibrahim1
Humairo Nur IhsaniUniversitas Islam Negeri Palangka Raya1
Ahmadi HasanUniversitas Islam Negeri Antasari Banjarmasin1
Jefry TarantangSunan Gunung Djati State Islamic University Bandung1
Ibnu Elmi A.S. PeluUniversitas Islam Negeri Palangka Raya1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/finansha/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">ANALISIS STRATEGI PROMOSI TABUNGAN FAEDAH PT. BRI SYARIAH KC. BANJARMASIN</dc:title>
	<dc:creator>Habibah, Nur</dc:creator>
	<dc:creator>Dakhoir, Ahmad</dc:creator>
	<dc:subject xml:lang="en-US">SWOT Analysis</dc:subject>
	<dc:subject xml:lang="en-US">Promotion Strategy</dc:subject>
	<dc:subject xml:lang="en-US">Tabungan Faedah</dc:subject>
	<dc:description xml:lang="en-US">This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Banjarmasin which was carried out in the form of promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.This study aims to describe and analyze using the SWOT method of promotion strategies carried out at PT. BRI Syariah KC Banjarmasin. The type of research used is field research with a qualitative approach. Then, the research data source is primary data that comes directly from the field. To obtain research data, data collection techniques by observation, interviews with MO (Operational Manager) FRO (Funding Relations Officer) and AO (Account Officer), and documentation. Then to analyze the data used analysis techniques of editing, categorization, and description. The results showed that the promotion strategy of Faedah savings carried out by BRI Syariah KC Bajarmasin which was carried out in the form of: promotion when attacking the market, elementary school, junior high school, high school, company, college, collaborating with several companies and to prospective customers who want to make financing. Based on the SWOT analysis, BRI Syariah KC Banjarmasin still has many challenges and weaknesses that must be addressed so that the promotion is successful and helps to increase third party funds at BRI Syariah KC Banjarmasin.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2021-01-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/finansha/article/view/11094</dc:identifier>
	<dc:identifier>10.15575/fsfm.v1i2.11094</dc:identifier>
	<dc:source xml:lang="en-US">Finansha: Journal of Sharia Financial Management; Vol. 1 No. 2 (2020): Finansha: Journal of Sharia Financial Management; 63-72</dc:source>
	<dc:source>2774-2687</dc:source>
	<dc:source>2775-0868</dc:source>
	<dc:source>10.15575/fsfm.v1i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/finansha/article/view/11094/pdf</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Nur Habibah, Ahmad Dakhoir</dc:rights>
</oai_dc:dc>