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Leveraging religious identity: Anies Baswedan’s political strategy in the 2024 Indonesian Presidential Election

Hanifiya: Jurnal Studi Agama-Agama · Vol. 8 No. 2 (2025) · hlm. 229–244

DOI
10.15575/hanifiya.v8i2.45480
ISSN
2722-2772, 2089-8835
Terbit
2025-08-25
Penerbit
Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This article investigates the dynamics of religious identity politics in Indonesia’s 2024 presidential election, with a particular focus on the political communication strategy of Anies Rasyid Baswedan. The study aims to explore how religious narratives and symbols are constructed within Anies’s campaign discourse and to examine the broader socio-political implications of such identity-based appeals in a pluralistic democracy. Employing a qualitative phenomenological approach, the research analyzes a range of data, including media coverage, campaign speeches, symbolic visual elements, and relevant literature. The findings reveal that religious identity politics has not vanished from Indonesia’s electoral landscape but has undergone a strategic transformation. Rather than employing overt sectarian messaging, Anies leverages a symbolic, layered communication strategy that harmonizes his personal religious image with themes of national unity, moral leadership, and cultural pluralism. This enables him to appeal simultaneously to conservative Muslim constituencies and urban moderate voters. His approach reflects a shift from the confrontational identity politics of previous elections toward a more adaptive and communicative form of religious symbolism. In conclusion, this study shows that identity politics in contemporary Indonesian elections is increasingly mediated through symbolic discourse and nuanced messaging. The research contributes to a deeper theoretical understanding of the evolving role of religious identity in electoral democracies and offers practical insights into the ethical and strategic dimensions of political communication in a culturally diverse society.

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38 penulis · 78 tautan kepenulisan bersama · 17 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Universitas Sangga Buana YPKP
  • Tadulako University
  • Sultan Ageng Tirtayasa University
  • Bandung Islamic University
  • Universiti Teknologi MARA
  • Parahyangan Catholic University
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Ahmad Gibson AlbustomiSunan Gunung Djati State Islamic University Bandung3
Raden Roro Sri Rejeki WaluyajatiSunan Gunung Djati State Islamic University Bandung3
Neng HannahSunan Gunung Djati State Islamic University Bandung2
Rifki RosyadSunan Gunung Djati State Islamic University Bandung1
Ridho BaidhowiSunan Gunung Djati State Islamic University Bandung1
Asep MuhyidinSunan Gunung Djati State Islamic University Bandung1
Dede HidayatAfiliasi tidak diketahui1
M Taufiq RahmanSunan Gunung Djati State Islamic University Bandung1
Muhammad Yusuf WibisonoSunan Gunung Djati State Islamic University Bandung1
Ruslan M. YunusTadulako University1
Ikhsan AhmadSultan Ageng Tirtayasa University1
Doddy IskandarBandung Islamic University1
Asep Saeful MuhtadiSunan Gunung Djati State Islamic University Bandung1
Abdul SyukurSunan Gunung Djati State Islamic University Bandung1
Vilma Dewi AnggraeniUniversitas Sangga Buana YPKP1
Sandra IrawatyUniversitas Sangga Buana YPKP1
Mohd Solahuddin ShahruddinUniversiti Teknologi MARA1
Jajang A RohmanaSunan Gunung Djati State Islamic University Bandung1
M. Dewangga WidhiaAfiliasi tidak diketahui1
Muhtar SolihinSunan Gunung Djati State Islamic University Bandung1
Nunung SanusiUniversitas Sangga Buana YPKP1
Adi Permana SidikUniversitas Sangga Buana YPKP1
Paelani SetiaSunan Gunung Djati State Islamic University Bandung1
Panji Guniwa Aria AwanggaAfiliasi tidak diketahui1
Ana LustiyowatiSunan Gunung Djati State Islamic University Bandung1
Tukma Triputri DaulaySunan Gunung Djati State Islamic University Bandung1
Muhammad Dimas AnugrahSunan Gunung Djati State Islamic University Bandung1
Dian NurrachmanSunan Gunung Djati State Islamic University Bandung1
Ilim Abdul HalimSunan Gunung Djati State Islamic University Bandung1
Mohammad Ziaul HaqParahyangan Catholic University1
Paridah NapilahSunan Gunung Djati State Islamic University Bandung1
Andini AndiniAfiliasi tidak diketahui1
Mikael Adi SiswantoAfiliasi tidak diketahui1
Tatang ZakariaSunan Gunung Djati State Islamic University Bandung1
Efendi RahmatMinistry of Religious Affairs1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/hanifiya/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Leveraging religious identity: Anies Baswedan’s political strategy in the 2024 Indonesian Presidential Election</dc:title>
	<dc:creator>Al-Fikri, Muchsin</dc:creator>
	<dc:creator>Truna, Dody S.</dc:creator>
	<dc:creator>Nurdin, Ahmad Ali</dc:creator>
	<dc:subject xml:lang="en-US">campaign strategy</dc:subject>
	<dc:subject xml:lang="en-US">identity politics</dc:subject>
	<dc:subject xml:lang="en-US">religious identity</dc:subject>
	<dc:subject xml:lang="en-US">political communication</dc:subject>
	<dc:subject xml:lang="en-US">symbolic discourse</dc:subject>
	<dc:description xml:lang="en-US">This article investigates the dynamics of religious identity politics in Indonesia’s 2024 presidential election, with a particular focus on the political communication strategy of Anies Rasyid Baswedan. The study aims to explore how religious narratives and symbols are constructed within Anies’s campaign discourse and to examine the broader socio-political implications of such identity-based appeals in a pluralistic democracy. Employing a qualitative phenomenological approach, the research analyzes a range of data, including media coverage, campaign speeches, symbolic visual elements, and relevant literature. The findings reveal that religious identity politics has not vanished from Indonesia’s electoral landscape but has undergone a strategic transformation. Rather than employing overt sectarian messaging, Anies leverages a symbolic, layered communication strategy that harmonizes his personal religious image with themes of national unity, moral leadership, and cultural pluralism. This enables him to appeal simultaneously to conservative Muslim constituencies and urban moderate voters. His approach reflects a shift from the confrontational identity politics of previous elections toward a more adaptive and communicative form of religious symbolism. In conclusion, this study shows that identity politics in contemporary Indonesian elections is increasingly mediated through symbolic discourse and nuanced messaging. The research contributes to a deeper theoretical understanding of the evolving role of religious identity in electoral democracies and offers practical insights into the ethical and strategic dimensions of political communication in a culturally diverse society.</dc:description>
	<dc:publisher xml:lang="en-US">Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2025-08-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/45480</dc:identifier>
	<dc:identifier>10.15575/hanifiya.v8i2.45480</dc:identifier>
	<dc:source xml:lang="en-US">Hanifiya: Jurnal Studi Agama-Agama; Vol. 8 No. 2 (2025): Hanifiya: Jurnal Studi Agama-Agama; 229-244</dc:source>
	<dc:source>2722-2772</dc:source>
	<dc:source>2089-8835</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/45480/15079</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Muchsin Al-Fikri, Dody S. Truna, Ahmad Ali Nurdin</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>