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Digital Da'wah: Buya Yahya's Influence on YouTube, Facebook, and Instagram

Hanifiya: Jurnal Studi Agama-Agama · Vol. 8 No. 2 (2025) · hlm. 347–372

DOI
10.15575/hanifiya.v8i2.49241
ISSN
2722-2772, 2089-8835
Terbit
2025-11-13
Penerbit
Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to analyze Buya Yahya's da'wah strategies through social media platforms YouTube, Facebook, and Instagram by focusing on the integration of communication patterns, audience interaction, and the overall effectiveness of da'wah in the digital age. The research employs a descriptive qualitative approach using content analysis and interview techniques. The findings reveal that Buya Yahya's da'wah across these three platforms adapts to the technical logic and user culture of each medium. YouTube is utilized for delivering in-depth and educational lectures, Facebook is optimized for interactive engagement and real-time responses to contemporary issues, while Instagram targets younger audiences with short, emotive, and visually driven messages. The discussion draws on the theoretical frameworks of Hypermediated Religion and Platformization of Religion, which emphasize that digital da'wah is not merely disseminated through various media, but also mediated and reshaped through user interactions and platform algorithms. The study concludes that Buya Yahya’s approach successfully integrates cross-platform da'wah strategies that are both participatory and adaptive to the needs of digital religious communities. This research offers both theoretical and practical contributions to the development of contemporary digital da'wah models that are not only communicative but also transformative in fostering contextual religious awareness.

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  • Sunan Gunung Djati State Islamic University Bandung
  • Ministry of Religious Affairs
  • Universitas Islam Negeri Kiai Haji Achmad Siddiq Jember
  • Universitas Muhammadiyah Sukabumi
  • Universitas Muhammadiyah Bandung
  • Universitas Dian Nuswantoro
  • Sekolah Tinggi Agama Islam Dr. KH. EZ. Muttaqien Purwakarta
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Rekan penulisOrganisasiArtikel bersama
Asep Saeful MuhtadiSunan Gunung Djati State Islamic University Bandung4
Dyah Rahmi AstutiSunan Gunung Djati State Islamic University Bandung3
Yeni HurianiSunan Gunung Djati State Islamic University Bandung2
Afif MuhammadSunan Gunung Djati State Islamic University Bandung2
Hamzah TurmudiSunan Gunung Djati State Islamic University Bandung2
Ditya Rafi MuttaqinSunan Gunung Djati State Islamic University Bandung2
Moch FakhrurojiSunan Gunung Djati State Islamic University Bandung2
Muhammad Yusuf WibisonoSunan Gunung Djati State Islamic University Bandung1
Akhsin RidhoUniversitas Islam Negeri Kiai Haji Achmad Siddiq Jember1
Ahmad SarbiniSunan Gunung Djati State Islamic University Bandung1
Rizki LaelaniSunan Gunung Djati State Islamic University Bandung1
Enjang MuhaeminSunan Gunung Djati State Islamic University Bandung1
Farhan AzhariSunan Gunung Djati State Islamic University Bandung1
Dono DarsonoSunan Gunung Djati State Islamic University Bandung1
Putri Restia ArianiSunan Gunung Djati State Islamic University Bandung1
Encep DulwahabSunan Gunung Djati State Islamic University Bandung1
Muhammad FarhandikaSunan Gunung Djati State Islamic University Bandung1
Miss Aminah Sa-AhAfiliasi tidak diketahui1
Hikmat HikmatSunan Gunung Djati State Islamic University Bandung1
Enjang ASSunan Gunung Djati State Islamic University Bandung1
Andri Moewashi Idharoel HaqUniversitas Muhammadiyah Sukabumi1
Roni TabroniUniversitas Muhammadiyah Bandung1
Abdul SyukurSunan Gunung Djati State Islamic University Bandung1
Rina NurdianaAfiliasi tidak diketahui1
Abdul SyukurUniversitas Dian Nuswantoro1
Yudi WahyudinSunan Gunung Djati State Islamic University Bandung1
Yuliani YulianiSunan Gunung Djati State Islamic University Bandung1
Imron RosyidiSunan Gunung Djati State Islamic University Bandung1
Rif'at Fatkhurrohman JaelaniSunan Gunung Djati State Islamic University Bandung1
Surya Hadi DarmaSekolah Tinggi Agama Islam Dr. KH. EZ. Muttaqien Purwakarta1
Yusuf WibisonoSunan Gunung Djati State Islamic University Bandung1
Syaiful HalimUniversitas Mathla'ul Anwar Banten1
Bernardus Ario Tejo SugiartoParahyangan Catholic University1
Muhtar Mochamad SolihinSunan Gunung Djati State Islamic University Bandung1
Yana SutianaSunan Gunung Djati State Islamic University Bandung1
Iman MukhromanSultan Ageng Tirtayasa University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/hanifiya/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Digital Da'wah: Buya Yahya's Influence on YouTube, Facebook, and Instagram</dc:title>
	<dc:creator>Misbahuddin Z, Muhammad Fachri</dc:creator>
	<dc:creator>Kahmad, Dadang</dc:creator>
	<dc:creator>Wibawa, Darajat</dc:creator>
	<dc:creator>Mukarom, Zaenal</dc:creator>
	<dc:subject xml:lang="en-US">cross-platform strategy</dc:subject>
	<dc:subject xml:lang="en-US">hypermediated religion</dc:subject>
	<dc:subject xml:lang="en-US">netizen interaction</dc:subject>
	<dc:subject xml:lang="en-US">platformization of religion</dc:subject>
	<dc:subject xml:lang="en-US">social media</dc:subject>
	<dc:description xml:lang="en-US">This study aims to analyze Buya Yahya's da'wah strategies through social media platforms YouTube, Facebook, and Instagram by focusing on the integration of communication patterns, audience interaction, and the overall effectiveness of da'wah in the digital age. The research employs a descriptive qualitative approach using content analysis and interview techniques. The findings reveal that Buya Yahya's da'wah across these three platforms adapts to the technical logic and user culture of each medium. YouTube is utilized for delivering in-depth and educational lectures, Facebook is optimized for interactive engagement and real-time responses to contemporary issues, while Instagram targets younger audiences with short, emotive, and visually driven messages. The discussion draws on the theoretical frameworks of Hypermediated Religion and Platformization of Religion, which emphasize that digital da'wah is not merely disseminated through various media, but also mediated and reshaped through user interactions and platform algorithms. The study concludes that Buya Yahya’s approach successfully integrates cross-platform da'wah strategies that are both participatory and adaptive to the needs of digital religious communities. This research offers both theoretical and practical contributions to the development of contemporary digital da'wah models that are not only communicative but also transformative in fostering contextual religious awareness.</dc:description>
	<dc:publisher xml:lang="en-US">Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2025-11-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/49241</dc:identifier>
	<dc:identifier>10.15575/hanifiya.v8i2.49241</dc:identifier>
	<dc:source xml:lang="en-US">Hanifiya: Jurnal Studi Agama-Agama; Vol. 8 No. 2 (2025): Hanifiya: Jurnal Studi Agama-Agama; 347-372</dc:source>
	<dc:source>2722-2772</dc:source>
	<dc:source>2089-8835</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/49241/15497</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Muhammad Fachri Misbahuddin Z, Dadang Kahmad, Darajat Wibawa, Zaenal Mukarom</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>