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Gender Equality in Islam: Adi Hidayat’s YouTube Discourse

Hanifiya: Jurnal Studi Agama-Agama · Vol. 8 No. 2 (2025) · hlm. 373–392

DOI
10.15575/hanifiya.v8i2.50010
ISSN
2722-2772, 2089-8835
Terbit
2025-11-13
Penerbit
Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to describe the representation of women in Ustadz Adi Hidayat’s (UAH) sermons on YouTube, to analyze how such discourse is produced and reproduced within the socio-cultural context of Indonesia, and to identify its ideological implications for the understanding of gender equality in Islam. Employing Norman Fairclough’s Critical Discourse Analysis, the research explores three major themes: education and gender identity, women’s socio-economic roles, and historical figures as role models. The data were collected from UAH’s YouTube sermons, including both full-length lectures and viral short clips. The findings reveal that women’s representation is ambivalent: women are glorified, yet such glorification is bounded by normative constraints that tie them to domestic and spiritual roles. The discourse is produced within Indonesia’s patriarchal culture and reproduced through the algorithmic logic of social media that amplifies normative messages. Its ideological implication is the reinforcement of a new form of patriarchy termed affirmative patriarchy, a mechanism of control that works not through rejection, but through conditional recognition and symbolic praise. The main challenge of this research lies in its limited scope, focusing solely on UAH’s sermons, and in its methodological constraint of not examining audience reception. Practically, this study recommends promoting digital religious literacy and developing more egalitarian preaching strategies. This research proposes the concept of affirmative patriarchy, which extends the study of gender discourse in digital Islam and enriches critical discourse analysis within the field of religion and gender studies.

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  • Sunan Gunung Djati State Islamic University Bandung
  • ARS University
  • Syarif Hidayatullah State Islamic University Jakarta
  • Ministry of Religious Affairs
  • Universitas Mathla'ul Anwar Banten
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Rekan penulisOrganisasiArtikel bersama
Zaenal MukaromSunan Gunung Djati State Islamic University Bandung3
Acep MuslimSunan Gunung Djati State Islamic University Bandung2
Dono DarsonoSunan Gunung Djati State Islamic University Bandung2
Enjang MuhaeminSunan Gunung Djati State Islamic University Bandung2
Enok RisdayahSunan Gunung Djati State Islamic University Bandung2
Tantan HermansahSyarif Hidayatullah State Islamic University Jakarta1
Ditya Rafi MuttaqinSunan Gunung Djati State Islamic University Bandung1
Noor Fajriati RamadhaniSunan Gunung Djati State Islamic University Bandung1
Farhan AzhariSunan Gunung Djati State Islamic University Bandung1
Putri Restia ArianiSunan Gunung Djati State Islamic University Bandung1
Gamal Yan HermanaSunan Gunung Djati State Islamic University Bandung1
Abdul Azis MaarifSunan Gunung Djati State Islamic University Bandung1
Gilang Novita AprilaAfiliasi tidak diketahui1
Encep DulwahabSunan Gunung Djati State Islamic University Bandung1
Muhammad FarhandikaSunan Gunung Djati State Islamic University Bandung1
Miss Aminah Sa-AhAfiliasi tidak diketahui1
Hikmat HikmatSunan Gunung Djati State Islamic University Bandung1
Cecep SuryanaSunan Gunung Djati State Islamic University Bandung1
Aep WahyudinSunan Gunung Djati State Islamic University Bandung1
Dadang KahmadSunan Gunung Djati State Islamic University Bandung1
Muhammad Fachri Misbahuddin ZMinistry of Religious Affairs1
Yuyun YuningsihSunan Gunung Djati State Islamic University Bandung1
Asep Iwan SetiawanSunan Gunung Djati State Islamic University Bandung1
Nunung NurhasanahSunan Gunung Djati State Islamic University Bandung1
Syaiful HalimUniversitas Mathla'ul Anwar Banten1
Dyah Rahmi AstutiSunan Gunung Djati State Islamic University Bandung1
Kiki ZakiyahSunan Gunung Djati State Islamic University Bandung1
Rinad Riananda Widiastri BudimanSunan Gunung Djati State Islamic University Bandung1
Latifa Wahyuniawati AdawiyahSunan Gunung Djati State Islamic University Bandung1
Prita Priantini Nur ChidayahSunan Gunung Djati State Islamic University Bandung1
Ahmad Iman NudinSunan Gunung Djati State Islamic University Bandung1
Hery Catur RazakAfiliasi tidak diketahui1
Atjep MuhlisSunan Gunung Djati State Islamic University Bandung1
Haris SumadiriaSunan Gunung Djati State Islamic University Bandung1
Dasrun HidayatARS University1
Gartika RahmasariARS University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/hanifiya/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Gender Equality in Islam: Adi Hidayat’s YouTube Discourse</dc:title>
	<dc:creator>Yuliani, Yuliani</dc:creator>
	<dc:creator>Wibawa, Darajat</dc:creator>
	<dc:creator>Fakhruroji, M.</dc:creator>
	<dc:subject xml:lang="en-US">affirmative patriarchy</dc:subject>
	<dc:subject xml:lang="en-US">critical discourse analysis</dc:subject>
	<dc:subject xml:lang="en-US">digital preaching</dc:subject>
	<dc:subject xml:lang="en-US">gender</dc:subject>
	<dc:subject xml:lang="en-US">Islam</dc:subject>
	<dc:description xml:lang="en-US">This study aims to describe the representation of women in Ustadz Adi Hidayat’s (UAH) sermons on YouTube, to analyze how such discourse is produced and reproduced within the socio-cultural context of Indonesia, and to identify its ideological implications for the understanding of gender equality in Islam. Employing Norman Fairclough’s Critical Discourse Analysis, the research explores three major themes: education and gender identity, women’s socio-economic roles, and historical figures as role models. The data were collected from UAH’s YouTube sermons, including both full-length lectures and viral short clips. The findings reveal that women’s representation is ambivalent: women are glorified, yet such glorification is bounded by normative constraints that tie them to domestic and spiritual roles. The discourse is produced within Indonesia’s patriarchal culture and reproduced through the algorithmic logic of social media that amplifies normative messages. Its ideological implication is the reinforcement of a new form of patriarchy termed affirmative patriarchy, a mechanism of control that works not through rejection, but through conditional recognition and symbolic praise. The main challenge of this research lies in its limited scope, focusing solely on UAH’s sermons, and in its methodological constraint of not examining audience reception. Practically, this study recommends promoting digital religious literacy and developing more egalitarian preaching strategies. This research proposes the concept of affirmative patriarchy, which extends the study of gender discourse in digital Islam and enriches critical discourse analysis within the field of religion and gender studies.</dc:description>
	<dc:publisher xml:lang="en-US">Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2025-11-13</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/50010</dc:identifier>
	<dc:identifier>10.15575/hanifiya.v8i2.50010</dc:identifier>
	<dc:source xml:lang="en-US">Hanifiya: Jurnal Studi Agama-Agama; Vol. 8 No. 2 (2025): Hanifiya: Jurnal Studi Agama-Agama; 373-392</dc:source>
	<dc:source>2722-2772</dc:source>
	<dc:source>2089-8835</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/50010/15498</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Yuliani Yuliani, Darajat Wibawa, M. Fakhruroji</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>