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Mediating Elderly-Friendly Hajj: An Analysis of the Ministry of Religious Affairs’ Socialization Strategy in Indonesia, 2023–2024

Hanifiya: Jurnal Studi Agama-Agama · Vol. 9 No. 1 (2026) · hlm. 141–156

DOI
10.15575/hanifiya.v9i1.53167
ISSN
2722-2772, 2089-8835
Terbit
2026-03-27
Penerbit
Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The significant growth in the number of elderly Hajj pilgrims in Indonesia has prompted the need for inclusive policies that focus not only on technical aspects but also on the formation of fair and humane public perceptions of this vulnerable group. This study aims to describe the construction of the Elderly-Friendly Hajj program in the media of the Indonesian Ministry of Religious Affairs in 2023–2024, identify key messages, and analyze the context of media use in program socialization. The study uses a constructivist paradigm with a qualitative case study approach, through documentation of the official social media of the Indonesian Ministry of Religious Affairs, in-depth interviews with officials and communication practitioners, and analyzed using the interactive model of Miles and Huberman. The results show that the media constructs the elderly as active subjects with spiritual capacity and an important role in worship, emphasizing humanistic, inclusive, and humanitarian-value-based Hajj services. Media messages are effective, encouraging active participation, highlighting special facilities, physical and mental readiness, mentoring, health education, elderly-friendly worship, and the digitalisation of services. The use of media is participatory and empathetic, becoming a space for education, advocacy, and the formation of public opinion based on multi-platform technology. This study presents a social media construction-based policy communication model that integrates message values, digital technology, and inclusive public policy.

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39 penulis · 73 tautan kepenulisan bersama · 4 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Syarif Hidayatullah State Islamic University Jakarta
  • Universitas Mathla'ul Anwar Banten
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Rekan penulisOrganisasiArtikel bersama
Zaenal MukaromSunan Gunung Djati State Islamic University Bandung3
Burhanudin AuliaSunan Gunung Djati State Islamic University Bandung2
Tantan HermansahSyarif Hidayatullah State Islamic University Jakarta1
Acep MuslimSunan Gunung Djati State Islamic University Bandung1
Dono DarsonoSunan Gunung Djati State Islamic University Bandung1
Noor Fajriati RamadhaniSunan Gunung Djati State Islamic University Bandung1
Gamal Yan HermanaSunan Gunung Djati State Islamic University Bandung1
Abdul Azis MaarifSunan Gunung Djati State Islamic University Bandung1
Enjang MuhaeminSunan Gunung Djati State Islamic University Bandung1
Gilang Novita AprilaAfiliasi tidak diketahui1
Cecep SuryanaSunan Gunung Djati State Islamic University Bandung1
Aep WahyudinSunan Gunung Djati State Islamic University Bandung1
Darajat WibawaSunan Gunung Djati State Islamic University Bandung1
Yuliani YulianiSunan Gunung Djati State Islamic University Bandung1
Nunung NurhasanahSunan Gunung Djati State Islamic University Bandung1
Mahmud MahmudSunan Gunung Djati State Islamic University Bandung1
Uwoh SaepullohAfiliasi tidak diketahui1
Syaiful HalimUniversitas Mathla'ul Anwar Banten1
Raihan Aqhsal ArighiSunan Gunung Djati State Islamic University Bandung1
Haliza BagjaSunan Gunung Djati State Islamic University Bandung1
Khoirizi H. DasirSunan Gunung Djati State Islamic University Bandung1
Emil JamilatunniswaSunan Gunung Djati State Islamic University Bandung1
Muhammad Idham KurniawanSunan Gunung Djati State Islamic University Bandung1
Fathin Anjani HilmanSunan Gunung Djati State Islamic University Bandung1
Yunika Detaliani DetalianiSunan Gunung Djati State Islamic University Bandung1
Dede SutisnaSunan Gunung Djati State Islamic University Bandung1
Andhika Eka PutarantoSunan Gunung Djati State Islamic University Bandung1
Enok RisdayahSunan Gunung Djati State Islamic University Bandung1
Latifa Wahyuniawati AdawiyahSunan Gunung Djati State Islamic University Bandung1
Ahmad Iman NudinSunan Gunung Djati State Islamic University Bandung1
Hery Catur RazakAfiliasi tidak diketahui1
Atjep MuhlisSunan Gunung Djati State Islamic University Bandung1
Syamsudin RsSunan Gunung Djati State Islamic University Bandung1
Agus JuniantoSunan Gunung Djati State Islamic University Bandung1
Dindin SolahudinSunan Gunung Djati State Islamic University Bandung1
Diana Ayu NabilaSunan Gunung Djati State Islamic University Bandung1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/hanifiya/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Mediating Elderly-Friendly Hajj: An Analysis of the Ministry of Religious Affairs’ Socialization Strategy in Indonesia, 2023–2024</dc:title>
	<dc:creator>Yuningsih, Yuyun</dc:creator>
	<dc:creator>Fakhruroji, Moch</dc:creator>
	<dc:creator>Setiawan, Asep Iwan</dc:creator>
	<dc:subject xml:lang="en-US">elderly-friendly hajj</dc:subject>
	<dc:subject xml:lang="en-US">government social media</dc:subject>
	<dc:subject xml:lang="en-US">social construction</dc:subject>
	<dc:subject xml:lang="en-US">public policy socialization</dc:subject>
	<dc:subject xml:lang="en-US">public participation</dc:subject>
	<dc:description xml:lang="en-US">The significant growth in the number of elderly Hajj pilgrims in Indonesia has prompted the need for inclusive policies that focus not only on technical aspects but also on the formation of fair and humane public perceptions of this vulnerable group. This study aims to describe the construction of the Elderly-Friendly Hajj program in the media of the Indonesian Ministry of Religious Affairs in 2023–2024, identify key messages, and analyze the context of media use in program socialization. The study uses a constructivist paradigm with a qualitative case study approach, through documentation of the official social media of the Indonesian Ministry of Religious Affairs, in-depth interviews with officials and communication practitioners, and analyzed using the interactive model of Miles and Huberman. The results show that the media constructs the elderly as active subjects with spiritual capacity and an important role in worship, emphasizing humanistic, inclusive, and humanitarian-value-based Hajj services. Media messages are effective, encouraging active participation, highlighting special facilities, physical and mental readiness, mentoring, health education, elderly-friendly worship, and the digitalisation of services. The use of media is participatory and empathetic, becoming a space for education, advocacy, and the formation of public opinion based on multi-platform technology. This study presents a social media construction-based policy communication model that integrates message values, digital technology, and inclusive public policy.</dc:description>
	<dc:publisher xml:lang="en-US">Program Studi Studi Agama-Agama Pascasarjana UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2026-03-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/53167</dc:identifier>
	<dc:identifier>10.15575/hanifiya.v9i1.53167</dc:identifier>
	<dc:source xml:lang="en-US">Hanifiya: Jurnal Studi Agama-Agama; Vol. 9 No. 1 (2026): Hanifiya: Jurnal Studi Agama-Agama; 141-156</dc:source>
	<dc:source>2722-2772</dc:source>
	<dc:source>2089-8835</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/hanifiya/article/view/53167/16277</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Yuyun Yuningsih, Moch Fakhruroji, Asep Iwan Setiawan</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>