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When Quranic Learning Goes Online: The Phenomenon of Yusuf Mansur in Da'wah Marketing Facing the Covid-19 Pandemic

Ilmu Dakwah: Academic Journal for Homiletic Studies · Vol. 17 No. 1 (2023) · hlm. 1–18

DOI
10.15575/idajhs.v17i1.23272
ISSN
2548-8708
Terbit
2023-06-25
Penerbit
Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung
Bahasa
eng

Abstrak

The Covid-19 (Corona viruses) pandemic has forced the system for spreading and understanding the Qur'an to be carried out online. Online media, such as e-learning, was known before the corona viruses season. One of the institutions implementing e-learning is the Darul Qur'an Islamic Boarding School, led by Yusuf Mansur. The famous preacher with the "alms flag as the gateway to riches" is phenomenal in Indonesia. This study uses the phenomenological method and the AIC (attract inform community) model, combining techniques based on social research and Information Technology (IT). This article proves that Mansur was able to build a system for disseminating the Qur’an (online and offline/face to face) combined with a business concept with floating funds and cooperatives and a tower with 285 rooms. Based on the AIC model, it can be stated that Mansur's PPPA web (Qur’an memorizing nursery program) was effective in supporting e-learning and socializing the Qur’an during the Covid-19 period. The Qur'anic e-learning approach has implications for Islamic institutions as capital for brand marketing of da'wah institutions and their development. This strategy is a solution to spreading the Qur'an in abnormal situations and experiences in the future.

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13 penulis · 19 tautan kepenulisan bersama

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  • Sunan Gunung Djati State Islamic University Bandung
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Rekan penulisOrganisasiArtikel bersama
Luk-luk Atin MarfuahSunan Gunung Djati State Islamic University Bandung2
Zulhendra ZulhendraSunan Gunung Djati State Islamic University Bandung1
Nanih MachendrawatySunan Gunung Djati State Islamic University Bandung1
Annisa Dwi TriutamiSunan Gunung Djati State Islamic University Bandung1
Deden SumpenaSunan Gunung Djati State Islamic University Bandung1
Annisa WildaniSunan Gunung Djati State Islamic University Bandung1
Pendi Kalamulloh KalamullohSunan Gunung Djati State Islamic University Bandung1
Ratna Primada DewiSunan Gunung Djati State Islamic University Bandung1
Nur Alfi Laili FadlahSunan Gunung Djati State Islamic University Bandung1
Rubiyanti RubiyantiSunan Gunung Djati State Islamic University Bandung1
Almira Salma ZulaikaSunan Gunung Djati State Islamic University Bandung1
Bachrudin RifaiSunan Gunung Djati State Islamic University Bandung1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/idajhs/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">When Quranic Learning Goes Online:  The Phenomenon of Yusuf Mansur in Da'wah Marketing Facing the Covid-19 Pandemic</dc:title>
	<dc:creator>Aripudin, Acep</dc:creator>
	<dc:subject xml:lang="en-US">al-Qur’an</dc:subject>
	<dc:subject xml:lang="en-US">e-larning</dc:subject>
	<dc:subject xml:lang="en-US">Yusuf Mansur</dc:subject>
	<dc:subject xml:lang="en-US">Covid-19</dc:subject>
	<dc:subject xml:lang="en-US">da’wah marketing</dc:subject>
	<dc:description xml:lang="en-US">The Covid-19 (Corona viruses) pandemic has forced the system for spreading and understanding the Qur'an to be carried out online. Online media, such as e-learning, was known before the corona viruses season. One of the institutions implementing e-learning is the Darul Qur'an Islamic Boarding School, led by Yusuf Mansur. The famous preacher with the "alms flag as the gateway to riches" is phenomenal in Indonesia. This study uses the phenomenological method and the AIC (attract inform community) model, combining techniques based on social research and Information Technology (IT). This article proves that Mansur was able to build a system for disseminating the Qur’an (online and offline/face to face) combined with a business concept with floating funds and cooperatives and a tower with 285 rooms. Based on the AIC model, it can be stated that Mansur's PPPA web (Qur’an memorizing nursery program) was effective in supporting e-learning and socializing the Qur’an during the Covid-19 period. The Qur'anic e-learning approach has implications for Islamic institutions as capital for brand marketing of da'wah institutions and their development. This strategy is a solution to spreading the Qur'an in abnormal situations and experiences in the future.</dc:description>
	<dc:publisher xml:lang="en-US">Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung</dc:publisher>
	<dc:date>2023-06-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/idajhs/article/view/23272</dc:identifier>
	<dc:identifier>10.15575/idajhs.v17i1.23272</dc:identifier>
	<dc:source xml:lang="en-US">Ilmu Dakwah: Academic Journal for Homiletic Studies; Vol. 17 No. 1 (2023): Ilmu Dakwah: Academic Journal for Homiletic Studies; 1-18</dc:source>
	<dc:source xml:lang="id-ID">Ilmu Dakwah: Academic Journal for Homiletic Studies; Vol 17 No 1 (2023): Ilmu Dakwah: Academic Journal for Homiletic Studies; 1-18</dc:source>
	<dc:source>2548-8708</dc:source>
	<dc:source>10.15575/idajhs.v17i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/idajhs/article/view/23272/9172</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Acep Aripudin</dc:rights>
</oai_dc:dc>