Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

Da'wah Through Service Excellence: Analyzing Customer Satisfaction in Islamic Aqiqah and Catering Services

Ilmu Dakwah: Academic Journal for Homiletic Studies · Vol. 19 No. 1 (2025) · hlm. 141–164

DOI
10.15575/idajhs.v19i1.39958
ISSN
2548-8708
Terbit
2025-06-20
Penerbit
Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This research examines the impact of product and service quality on customer satisfaction within the context of Islamic aqiqah and catering services, integrating a da'wah (Islamic outreach) perspective. Aqiqah services hold significant religious importance in Islamic culture, serving not only as commercial enterprises but also as vehicles for preserving and promoting Islamic traditions. Customers often encounter challenges regarding product and service quality in the marketing process, which directly affects their satisfaction levels. This study employs a quantitative research method with data analysis conducted using SPSS software. Primary data were collected from 72 customers using simple random sampling from a population of 264 customers who have utilized aqiqah and catering services, while secondary data were obtained from service provider documents. The findings reveal that product and service quality collectively explain 24.5% of customer satisfaction variance (R² = 0.245), with the remaining 75.5% attributed to other variables not examined in this study. Specifically, the t-test results indicate that service quality significantly influences customer satisfaction (t = 4.604, p < 0.05), while product quality does not show significant impact (t = 0.082, p = 0.935). The F-test confirms that both variables together significantly affect customer satisfaction (F = 11.366, p < 0.05). These results suggest that customers prioritize service excellence over product attributes when evaluating religious-based services, indicating that da'wah through exceptional service delivery can enhance both commercial success and religious mission fulfillment in Islamic business enterprises.

Kata kunci

Jaringan kolaborasi para penulis

13 penulis · 26 tautan kepenulisan bersama · 14 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Islam Negeri Imam Bonjol Padang
  • Universitas Negeri Padang
  • Politeknik Pelayaran Sumatera Barat
  • University of Huddersfield
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Riki Wanda PutraPoliteknik Pelayaran Sumatera Barat1
Rosyeni RasyidUniversitas Negeri Padang1
Hasri DevinPoliteknik Pelayaran Sumatera Barat1
Nasra NoviandaniPoliteknik Pelayaran Sumatera Barat1
Annisa Maulidia AlfianUniversitas Islam Negeri Imam Bonjol Padang1
Ahmad WiraUniversitas Islam Negeri Imam Bonjol Padang1
Abror AbrorUniversitas Negeri Padang1
Shabbir DastgirUniversity of Huddersfield1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/idajhs/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Da'wah Through Service Excellence:  Analyzing Customer Satisfaction in Islamic Aqiqah and Catering Services</dc:title>
	<dc:creator>Yummil, Yummil</dc:creator>
	<dc:creator>Susanto, Perengki</dc:creator>
	<dc:creator>Patrisia, Dina</dc:creator>
	<dc:creator>Zulvianti, Nora</dc:creator>
	<dc:creator> Audila, Fitri</dc:creator>
	<dc:subject xml:lang="en-US">Aqiqah services; customer satisfaction; da'wah; product quality; service quality. </dc:subject>
	<dc:description xml:lang="en-US">This research examines the impact of product and service quality on customer satisfaction within the context of Islamic aqiqah and catering services, integrating a da'wah (Islamic outreach) perspective. Aqiqah services hold significant religious importance in Islamic culture, serving not only as commercial enterprises but also as vehicles for preserving and promoting Islamic traditions. Customers often encounter challenges regarding product and service quality in the marketing process, which directly affects their satisfaction levels. This study employs a quantitative research method with data analysis conducted using SPSS software. Primary data were collected from 72 customers using simple random sampling from a population of 264 customers who have utilized aqiqah and catering services, while secondary data were obtained from service provider documents. The findings reveal that product and service quality collectively explain 24.5% of customer satisfaction variance (R² = 0.245), with the remaining 75.5% attributed to other variables not examined in this study. Specifically, the t-test results indicate that service quality significantly influences customer satisfaction (t = 4.604, p &amp;lt; 0.05), while product quality does not show significant impact (t = 0.082, p = 0.935). The F-test confirms that both variables together significantly affect customer satisfaction (F = 11.366, p &amp;lt; 0.05). These results suggest that customers prioritize service excellence over product attributes when evaluating religious-based services, indicating that da'wah through exceptional service delivery can enhance both commercial success and religious mission fulfillment in Islamic business enterprises.</dc:description>
	<dc:publisher xml:lang="en-US">Faculty of Da'wah and Communication, UIN Sunan Gunung Djati, Bandung</dc:publisher>
	<dc:date>2025-06-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/idajhs/article/view/39958</dc:identifier>
	<dc:identifier>10.15575/idajhs.v19i1.39958</dc:identifier>
	<dc:source xml:lang="en-US">Ilmu Dakwah: Academic Journal for Homiletic Studies; Vol. 19 No. 1 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies; 141-164</dc:source>
	<dc:source xml:lang="id-ID">Ilmu Dakwah: Academic Journal for Homiletic Studies; Vol 19 No 1 (2025): Ilmu Dakwah: Academic Journal for Homiletic Studies; 141-164</dc:source>
	<dc:source>2548-8708</dc:source>
	<dc:source>10.15575/idajhs.v19i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/idajhs/article/view/39958/14485</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Yummil Hasan, Perengki Susanto, Dina Patrisia, Nora Zulvianti</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>