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The Influence of Attitude and Need for Cognition on Student's Purchase Intention Behavior on Halal Food: Schools Clustering Perspective

Indonesian Journal of Halal Research · Vol. 4 No. 1 (2022) · hlm. 26–34

DOI
10.15575/ijhar.v4i1.13092
ISSN
2657-0165, 2656-3754
Terbit
2022-02-28
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The halal food study is one of the prominent research fields in halal trends. Currently, the halal food concept is not only the worship of Muslims to Allah, but also this concept is adopted by non-Muslim with healthy lifestyle considerations. Therefore, the insight of the influenced variable on purchased intention behavior of students is crucial to research as basic information for all stakeholders, such as the seller, marketer, policymaker, government, and researchers. This study aims to identify and compare the independent variables that influence the behavior of students' purchase intentions from the school's clustering perspective. A quantitative approach has investigated the influence of attitude and need for cognition (NFC) variables on students' purchase intention behavior on halal food. The self-administrated questionnaire was used to collect the data from 561 respondents and input them into the Survey123 software. The data were analyzed using descriptive and interferential statistics. The result showed that attitude toward halal (HA) and NFC were accepted as the influenced variable on halal food purchase intention behavior. Furthermore, the students from Islamic schools tend to have purchase intentions on halal than in senior high The result of this study could be strategic marketing in the halal food industry. Then, the school must strengthen halal awareness in the syllabus.

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  • Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
  • Sunan Gunung Djati State Islamic University Bandung
  • Indonesia University of Education
  • Universitas Jambi
  • IAIN Syekh Nurjati Cirebon
  • Central Luzon State University
  • Riau University
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Rekan penulisOrganisasiArtikel bersama
Chaerul RochmanSunan Gunung Djati State Islamic University Bandung2
Amar Firdaus JuandaIAIN Syekh Nurjati Cirebon1
Ari Syahidul ShidiqIndonesia University of Education1
Tanti TantiUniversitas Islam Negeri Sulthan Thaha Saifuddin Jambi1
Dwi Agus KurniawanUniversitas Jambi1
Kuswanto KuswantoCentral Luzon State University1
I. WardhanaAfiliasi tidak diketahui1
Muslim MuslimIndonesia University of Education1
Neni HermitaRiau University1
Asrial AsrialUniversitas Jambi1
Rayandra AsyharAfiliasi tidak diketahui1
Indiskayani IndiskayaniAfiliasi tidak diketahui1
Anggraini DessyAfiliasi tidak diketahui1
Devie NovallyanAfiliasi tidak diketahui1
Risnita RisnitaAfiliasi tidak diketahui1
Atik SaharaAfiliasi tidak diketahui1
Malia SabrinaAfiliasi tidak diketahui1
Juliyanti JuliyantiUniversitas Halu Oleo1
Dori FitriaAfiliasi tidak diketahui1
Ayu FaadilaAfiliasi tidak diketahui1
Aisyah AisyahAfiliasi tidak diketahui1
Herni Yuniarti SuhendiAfiliasi tidak diketahui1
Rahman SetiaAfiliasi tidak diketahui1
Ika Nur FitrianiSebelas Maret University1
Herlina RasyidUniversitas Islam Negeri Sjech M. Djamil Djambek Bukittinggi1
Apriyanto ApriyantoAfiliasi tidak diketahui1
Laila AntariAfiliasi tidak diketahui1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijhar/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Influence of Attitude and Need for Cognition on Student's Purchase Intention Behavior on Halal Food: Schools Clustering Perspective</dc:title>
	<dc:creator>Indrawan, Boby</dc:creator>
	<dc:creator>Nurmita, Nurmita</dc:creator>
	<dc:creator>Nengsih, Titin Agustin</dc:creator>
	<dc:creator>Utami, Wiji</dc:creator>
	<dc:creator>Nasrudin, Dindin</dc:creator>
	<dc:creator>Tanti, Tanti</dc:creator>
	<dc:creator>Deliza, Deliza</dc:creator>
	<dc:creator>Ferawati, Rofiqoh</dc:creator>
	<dc:creator>Syafitri, Rita</dc:creator>
	<dc:creator>Santoso, Pugoh</dc:creator>
	<dc:subject xml:lang="en-US">attitude toward halal</dc:subject>
	<dc:subject xml:lang="en-US">Islamic school</dc:subject>
	<dc:subject xml:lang="en-US">halal food</dc:subject>
	<dc:subject xml:lang="en-US">need for cognition</dc:subject>
	<dc:subject xml:lang="en-US">purchase intention behavior</dc:subject>
	<dc:description xml:lang="en-US">The halal food study is one of the prominent research fields in halal trends. Currently, the halal food concept is not only the worship of Muslims to Allah, but also this concept is adopted by non-Muslim with healthy lifestyle considerations. Therefore, the insight of the influenced variable on purchased intention behavior of students is crucial to research as basic information for all stakeholders, such as the seller, marketer, policymaker, government, and researchers. This study aims to identify and compare the independent variables that influence the behavior of students' purchase intentions from the school's clustering perspective. A quantitative approach has investigated the influence of attitude and need for cognition (NFC) variables on students' purchase intention behavior on halal food. The self-administrated questionnaire was used to collect the data from 561 respondents and input them into the Survey123 software. The data were analyzed using descriptive and interferential statistics. The result showed that attitude toward halal (HA) and NFC were accepted as the influenced variable on halal food purchase intention behavior. Furthermore, the students from Islamic schools tend to have purchase intentions on halal than in senior high The result of this study could be strategic marketing in the halal food industry. Then, the school must strengthen halal awareness in the syllabus.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2022-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/13092</dc:identifier>
	<dc:identifier>10.15575/ijhar.v4i1.13092</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Halal Research; Vol. 4 No. 1 (2022): February; 26-34</dc:source>
	<dc:source>2657-0165</dc:source>
	<dc:source>2656-3754</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/13092/6894</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Author</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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