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Open access Jurnal SINTA 2

Adwords Keyword Set Selection Decision Support System Using AHP and TOPSIS Method

IJCCS (Indonesian Journal of Computing and Cybernetics Systems) · Vol. 14 No. 2 (2020) · pp. 135–146

DOI
10.22146/ijccs.50731
ISSN
2460-7258, 1978-1520
Published
2020-04-30
Publisher
IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

CV. Gitani Creative Agency is a company engaged in the field of creative agency providing digital marketing service. Google Adwords is a platform used by the company to run this service. Keyword set selection is critical to the performance of ads. However, finding the right keyword set is not an easy task. The company needs to consider various criteria to get the optimal advertising results. Decision support system (DSS) is needed as an objective reference in the process of keyword set selection. The criteria for decision-making are click, impressions, cost, and avg. CPC.AHP method is used to compare the value of each criteria and then generate priority weights of each criteria. While TOPSIS method is used for alternative ranking. The combination of these methods aims to improve the performance of TOPSIS method.The result of this study shows that the combination of AHP and TOPSIS methods can be used to determine the best keyword set for ads. Based on the testing results, DSS can do alternative ranking correctly in accordance with the results of manual calculation and it is also flexible to the changes in criteria and alternatives.

Keywords

Collaboration network of the authors

40 authors · 54 co-authorship links · 12 across different organisations · showing the 40 most connected

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Gadjah Mada
  • Indonesia University of Education
  • Universitas Stikubank
  • University of Indonesia
  • Universitas Airlangga
  • Instituto Profissional de Canossa - IPDC
  • Universitas Halu Oleo
  • Other organisations
  • Affiliation unknown
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Khabib MustofaUniversitas Gadjah Mada5
Retantyo WardoyoUniversitas Gadjah Mada4
Edhy SutantaUniversitas Gadjah Mada4
Agus HarjokoUniversitas Gadjah Mada3
Sandi Fajar RodiyansyahIndonesia University of Education2
Edy WinarnoUniversitas Stikubank2
Aniati Murni ArymurthyUniversity of Indonesia2
Mardi Siswo UtomoUniversitas Gadjah Mada1
Ghulam ImanuddinUniversitas Gadjah Mada1
Suci Karunia PrilistyaUniversitas Gadjah Mada1
Badrus ZamanUniversitas Airlangga1
Agustinus JacobusUniversitas Gadjah Mada1
Sulistyowati SulistyowatiAffiliation unknown1
Noviah Dwi PutrantiUniversitas Gadjah Mada1
Ambarwati AmbarwatiInstituto Profissional de Canossa - IPDC1
Agus Sasmito AriwibowoAffiliation unknown1
Eka KaryawatiUniversitas Gadjah Mada1
Robynson AmsekeAffiliation unknown1
Natalis RansiUniversitas Halu Oleo1
Sumarni AdiUniversitas Gadjah Mada1
Lutfi Budi IlmawanState University of Malang1
Wayan Gede Suka ParwitaUniversitas Gadjah Mada1
Fadhila Tangguh AdmojoUniversitas Gadjah Mada1
Siti KhomsahInstitut Teknologi Telkom Purwokerto1
Doni SetyawanUniversitas Gadjah Mada1
Fajar RatnawatiPoliteknik Negeri Bengkalis1
Ira ZulfaUniversitas Gadjah Mada1
Azhari SnUniversitas Gadjah Mada1
Winda YulitaUniversitas Gadjah Mada1
Rakhmad IkhsanudinUniversitas Gadjah Mada1
Junanda PatihullahUniversitas Gadjah Mada1
Nur Azizul HaqimiUniversitas Gadjah Mada1
Nur RokhmanUniversitas Gadjah Mada1
Wafda RifaiUniversitas Gadjah Mada1
Mhd. Theo Ari BangsaUniversitas Gadjah Mada1
Yohanes SuyantoUniversitas Gadjah Mada1
Amalia Nur AnggraeniUniversitas Gadjah Mada1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.ugm.ac.id/ijccs/oai, first harvested 26 Okt 2026, last seen 26 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Adwords Keyword Set Selection Decision Support System Using AHP and TOPSIS Method</dc:title>
	<dc:creator>Chandra, Sholikin Ady</dc:creator>
	<dc:creator>Winarko, Edi</dc:creator>
	<dc:creator>Priyanta, Sigit</dc:creator>
	<dc:subject xml:lang="en-US">Computer Science</dc:subject>
	<dc:subject xml:lang="en-US">Decision support system; AHP; TOPSIS, Ranking, Adwords</dc:subject>
	<dc:description xml:lang="en-US">CV. Gitani Creative Agency is a company engaged in the field of creative agency providing digital marketing service. Google Adwords is a platform used by the company to run this service. Keyword set selection is critical to the performance of ads. However, finding the right keyword set is not an easy task. The company needs to consider various criteria to get the optimal advertising results. Decision support system (DSS) is needed as an objective reference in the process of keyword set selection. The criteria for decision-making are click, impressions, cost, and avg. CPC.AHP method is used to compare the value of each criteria and then generate priority weights of each criteria. While TOPSIS method is used for alternative ranking. The combination of these methods aims to improve the performance of TOPSIS method.The result of this study shows that the combination of AHP and TOPSIS methods can be used to determine the best keyword set for ads. Based on the testing results, DSS can do alternative ranking correctly in accordance with the results of manual calculation and it is also flexible to the changes in criteria and alternatives.</dc:description>
	<dc:publisher xml:lang="en-US">IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2020-04-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://journal.ugm.ac.id/ijccs/article/view/50731</dc:identifier>
	<dc:identifier>10.22146/ijccs.50731</dc:identifier>
	<dc:source xml:lang="en-US">IJCCS (Indonesian Journal of Computing and Cybernetics Systems); Vol 14, No 2 (2020): April; 135-146</dc:source>
	<dc:source>2460-7258</dc:source>
	<dc:source>1978-1520</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.ugm.ac.id/ijccs/article/view/50731/27872</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 IJCCS (Indonesian Journal of Computing and Cybernetics Systems)</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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