Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

The Influence of Religiosity and Halal Labeling on Purchase Intention of Non-Food Halal Products

Indonesian Journal of Halal Research · Vol. 5 No. 2 (2023) · hlm. 77–89

DOI
10.15575/ijhar.v5i2.22965
ISSN
2657-0165, 2656-3754
Terbit
2023-08-31
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The obligation to certify halal products in circulation is limited to food, beverages, goods, or services. This study determined the effect of halal labeling on the purchase intention of Indonesian Muslim communities in non-food halal products. Even though laws regulate halal products in circulation, not all people know about halal products, especially non-food products. This research method used a mixed method, which combined quantitative and qualitative methods. The design was a two-phase mixed method, with data collection techniques based on explanatory strategies. The results were analyzed with sequential data; quantitative was used as the basis for collecting qualitative data. The results of this study indicated there was a partially accepted influence of religiosity on Purchase Intention. Religiosity positively and significantly affected the Purchase Intention of non-food halal products. Furthermore, the hypothesis that said there was influence of the Perception of the Halal Label on Purchase Intention was partially accepted. Thus, the Perception of the Halal Label positively and significantly affected the Purchase Intention of non-food halal products. The significant level that produced 0.000, smaller than the specified significance level, was 0.05, so the significance level of Religiosity and Perception of Halal Labels was significant to Purchase Intention. It could also be seen that the f-count value was 118.210 with an f-table value of 3.1504, so the f-count > f-table or 118.210 > 3.1504, which means Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention. In conclusion, Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention on Non-Food Halal Products.

Kata kunci

Jaringan kolaborasi para penulis

39 penulis · 89 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Diponegoro University
  • National Research and Innovation Agency
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Umar Habibu UmarAfiliasi tidak diketahui3
Mohd Hairul Azrin BesarAfiliasi tidak diketahui3
Tasiu Tijjani SabiuAfiliasi tidak diketahui2
Yoyok PrasetyoAfiliasi tidak diketahui2
Mohamad Anton AthoillahAfiliasi tidak diketahui2
Ahmad Azam SulaimanAfiliasi tidak diketahui2
Siti PuryandaniDiponegoro University1
Fatima Retno NingrumAfiliasi tidak diketahui1
Dian Anggraeny RahimAfiliasi tidak diketahui1
Muhammad Andi SeptiadiAfiliasi tidak diketahui1
Nadia Ginan LestariAfiliasi tidak diketahui1
Rully Reinali FajriAfiliasi tidak diketahui1
Muhammad KhendraAfiliasi tidak diketahui1
Babayo SuleAfiliasi tidak diketahui1
Lilis SulastriAfiliasi tidak diketahui1
Rifki FauzaAfiliasi tidak diketahui1
Budiman BudimanAfiliasi tidak diketahui1
Fithri DzikrayahAfiliasi tidak diketahui1
Agi Attaubah HidayatAfiliasi tidak diketahui1
Sofyan al-HakimAfiliasi tidak diketahui1
Mochamad Haikal RachmanAfiliasi tidak diketahui1
Jujun JamaludinAfiliasi tidak diketahui1
Hilma Rohmatul UmmahAfiliasi tidak diketahui1
Norzitah Abdul KarimAfiliasi tidak diketahui1
Syed Musa Syed Jaafar Al-HabshiAfiliasi tidak diketahui1
Aji SofanudinNational Research and Innovation Agency1
Hisam AhyaniAfiliasi tidak diketahui1
Haris Maiza PutraAfiliasi tidak diketahui1
Dwi MartiningsihAfiliasi tidak diketahui1
Nangkula UtabertaAfiliasi tidak diketahui1
Mhd Handika SurbaktiAfiliasi tidak diketahui1
Raudatul UlumAfiliasi tidak diketahui1
Junaidu Muhammad KurawaAfiliasi tidak diketahui1
Muhamad MustaqimAfiliasi tidak diketahui1
Shaheen Bibi RamjaunAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijhar/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">The Influence of Religiosity and Halal Labeling on Purchase Intention of Non-Food Halal Products</dc:title>
	<dc:creator>Susilawati, Cucu</dc:creator>
	<dc:creator>Joharudin, Agus</dc:creator>
	<dc:creator>Abduh, Muhamad</dc:creator>
	<dc:creator>Sonjaya, Adang</dc:creator>
	<dc:subject xml:lang="en-US">halal labeling</dc:subject>
	<dc:subject xml:lang="en-US">non-food halal product</dc:subject>
	<dc:subject xml:lang="en-US">purchase intention</dc:subject>
	<dc:subject xml:lang="en-US">religiosity</dc:subject>
	<dc:description xml:lang="en-US">The obligation to certify halal products in circulation is limited to food, beverages, goods, or services. This study determined the effect of halal labeling on the purchase intention of Indonesian Muslim communities in non-food halal products. Even though laws regulate halal products in circulation, not all people know about halal products, especially non-food products. This research method used a mixed method, which combined quantitative and qualitative methods. The design was a two-phase mixed method, with data collection techniques based on explanatory strategies. The results were analyzed with sequential data; quantitative was used as the basis for collecting qualitative data. The results of this study indicated there was a partially accepted influence of religiosity on Purchase Intention. Religiosity positively and significantly affected the Purchase Intention of non-food halal products. Furthermore, the hypothesis that said there was influence of the Perception of the Halal Label on Purchase Intention was partially accepted. Thus, the Perception of the Halal Label positively and significantly affected the Purchase Intention of non-food halal products. The significant level that produced 0.000, smaller than the specified significance level, was 0.05, so the significance level of Religiosity and Perception of Halal Labels was significant to Purchase Intention. It could also be seen that the f-count value was 118.210 with an f-table value of 3.1504, so the f-count &amp;gt; f-table or 118.210 &amp;gt; 3.1504, which means Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention. In conclusion, Religiosity and Perception of the Halal Label simultaneously affect Purchase Intention on Non-Food Halal Products.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2023-08-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/22965</dc:identifier>
	<dc:identifier>10.15575/ijhar.v5i2.22965</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Halal Research; Vol. 5 No. 2 (2023): August; 77-89</dc:source>
	<dc:source>2657-0165</dc:source>
	<dc:source>2656-3754</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/22965/9691</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Author</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>