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Perception of Halal Cosmetics Consumers towards Halal Awareness in Online Social Network: Study in Malaysia and Indonesia

Indonesian Journal of Halal Research · Vol. 6 No. 1 (2024) · hlm. 46–57

DOI
10.15575/ijhar.v6i1.33326
ISSN
2657-0165, 2656-3754
Terbit
2024-02-29
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The cosmetics and personal care industry has emerged as one of the most prominent and fastest-growing markets, especially among millennials worldwide. The halal cosmetics industry is also important to today's young generation. They and social media technology have become an important part of consumer research. This study explores the factors determining the millennial generation's choice of halal cosmetics. This study used the exploratory factor analysis (EFA) method with 202 millennial respondents from Indonesia and Malaysia. The Kaiser-Meyer-Olkin (KMO) test result is 0.723%, indicating a middling sampling. The Bartlett test result shows a value of 1848,828 with a significance level of 0.0000 < 0.05, indicating a correlation between the variables. There are no statements with a score of less than 0.5 after the communalities checking. As a result, every statement can be used more thoroughly in this research. Based on the results, six main factors can increase the millennial generation's interest in making choices about halal cosmetics: social media campaign, influencer trustworthiness, halal awareness, brand curiosity in social media, cosmetics advertisement language, and brand trust and product quality.

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20 penulis · 45 tautan kepenulisan bersama · 21 lintas organisasi

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  • Bandung Islamic University
  • Indonesia University of Education
  • University of Kuala Lumpur
  • Andalas University
  • Padjadjaran University
  • Universiti Teknologi MARA
  • Asia Metropolitan University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Yusrawati YusrawatiAndalas University2
Nanan SekarwanaPadjadjaran University2
Reni TrimelawatiBandung Islamic University1
Efik YusdiansyahBandung Islamic University1
Neni RuhaeniBandung Islamic University1
Azri BhariUniversiti Teknologi MARA1
Ieva Baniyah AkbarAfiliasi tidak diketahui1
Siska Nia IrasantiBandung Islamic University1
Dewi SartikaBandung Islamic University1
Roy Rillera MarzoAsia Metropolitan University1
Juliana JulianaIndonesia University of Education1
A. Jajang W. MahriIndonesia University of Education1
Rida RosidaIndonesia University of Education1
Udin SaripudinBandung Islamic University1
Aliya Nabila AzzahraIndonesia University of Education1
Arif FirmansyahBandung Islamic University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijhar/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Perception of Halal Cosmetics Consumers towards Halal Awareness in Online Social Network: Study in Malaysia and Indonesia</dc:title>
	<dc:creator>Respati, Titik</dc:creator>
	<dc:creator>Jamilah, Lina</dc:creator>
	<dc:creator>Alamsyah, Indra Fajar</dc:creator>
	<dc:creator>Abdulhadi, Abdulrazak</dc:creator>
	<dc:subject xml:lang="en-US">digital marketing</dc:subject>
	<dc:subject xml:lang="en-US">exploratory factor analysis</dc:subject>
	<dc:subject xml:lang="en-US">halal awareness</dc:subject>
	<dc:subject xml:lang="en-US">halal cosmetics</dc:subject>
	<dc:subject xml:lang="en-US">online social network</dc:subject>
	<dc:description xml:lang="en-US">The cosmetics and personal care industry has emerged as one of the most prominent and fastest-growing markets, especially among millennials worldwide. The halal cosmetics industry is also important to today's young generation. They and social media technology have become an important part of consumer research. This study explores the factors determining the millennial generation's choice of halal cosmetics. This study used the exploratory factor analysis (EFA) method with 202 millennial respondents from Indonesia and Malaysia. The Kaiser-Meyer-Olkin (KMO) test result is 0.723%, indicating a middling sampling. The Bartlett test result shows a value of 1848,828 with a significance level of 0.0000 &amp;lt; 0.05, indicating a correlation between the variables. There are no statements with a score of less than 0.5 after the communalities checking. As a result, every statement can be used more thoroughly in this research. Based on the results, six main factors can increase the millennial generation's interest in making choices about halal cosmetics: social media campaign, influencer trustworthiness, halal awareness, brand curiosity in social media, cosmetics advertisement language, and brand trust and product quality.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2024-02-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/33326</dc:identifier>
	<dc:identifier>10.15575/ijhar.v6i1.33326</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Halal Research; Vol. 6 No. 1 (2024): February; 46-57</dc:source>
	<dc:source>2657-0165</dc:source>
	<dc:source>2656-3754</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/33326/10736</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Author</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>