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The Impact of Digital Media Use on Muslim Entrepreneurs' Intention to Apply for Halal Certificate: Empirical Evidence from Indonesia

Indonesian Journal of Halal Research · Vol. 7 No. 1 (2025) · hlm. 1–16

DOI
10.15575/ijhar.v7i1.40271
ISSN
2657-0165, 2656-3754
Terbit
2025-02-28
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The Indonesian government is striving to encourage Muslim entrepreneurs to obtain halal certification for all products produced, imported, and sold within Indonesia. Digital media has emerged as a viable solution to enhance the convenience and practicality of Muslim entrepreneurs in applying for halal certification. This study aims to examine factors that influence Muslim entrepreneurs' halal certification applications through digital media, using the DeLone and McLean and the Unified Theory of Acceptance and Use of Technology (UTAUT) models. This quantitative study analyses 350 Indonesian Muslim entrepreneurs using partial least square structural equation modeling (PLS-SEM). Researchers obtain data using non-probability sampling approaches. The results of the study indicate that the constructs of performance expectancy (PE), effort expectancy (EE), social influence (SI), and service quality (SEQ) have a positive and significant effect on intention (INT). In addition, the facilitating condition (FC) has a positive influence on INT but is not significant. While the constructs of system quality (SYQ) and information quality (IQ) have a positive and significant effect on user satisfaction (US), the correlation of the two constructs to INT is not significant. Therefore, it can be concluded that PE, EE, and SI are the key driving factors for Muslim entrepreneurs in using digital media to apply for halal certification. According to the results, developing user-friendly features and technology systems is highly recommended. Pre- and post-submission service quality must be improved. Therefore, halal process assistance officers (PPH) are proposed to support Indonesian Muslim entrepreneurs.

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  • Universitas Airlangga
  • Universitas Negeri Surabaya
  • Universiti Sains Malaysia
  • Yarmouk University
  • Universiti Teknologi MARA
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  • Organisasi berbeda
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Ririn Tri RatnasariUniversitas Airlangga4
Clarashinta CanggihUniversitas Airlangga3
Anwar Allah PitchayUniversiti Sains Malaysia2
Khusnul FikriyahAfiliasi tidak diketahui2
Syazwani Abd RahimAfiliasi tidak diketahui2
Dyah Permata SariUniversitas Negeri Surabaya1
Muhammad RifqiYarmouk University1
Imron MawardiUniversitas Airlangga1
Zaimy Johana JohanUniversiti Teknologi MARA1
Sista ParamitaAfiliasi tidak diketahui1
Tias Andarini IndrawatiAfiliasi tidak diketahui1
Devi SeptianiAfiliasi tidak diketahui1
Nurul HudaAfiliasi tidak diketahui1
Nova RiniAfiliasi tidak diketahui1
Muslikh MuslikhAfiliasi tidak diketahui1
Slamet HidayatAfiliasi tidak diketahui1
Dian Permata SariAfiliasi tidak diketahui1
Af'idatul HusniyahAfiliasi tidak diketahui1
Nailul AuthorAfiliasi tidak diketahui1
Donna Vanny AramintaAfiliasi tidak diketahui1
Qudziyah QudziyahAfiliasi tidak diketahui1
Siti ZulaikhaAfiliasi tidak diketahui1
Mohamed BattourAfiliasi tidak diketahui1
Usman JamiluAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijhar/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Impact of Digital Media Use on Muslim Entrepreneurs' Intention to Apply for Halal Certificate: Empirical Evidence from Indonesia</dc:title>
	<dc:creator>Ridlwan, Ahmad Ajib</dc:creator>
	<dc:creator>Timur, Yan Putra</dc:creator>
	<dc:creator>Ryandono, Muhammad Nafik Hadi</dc:creator>
	<dc:creator>Takidah, Erika</dc:creator>
	<dc:creator>Abdul Aziz, Azreen Hamiza</dc:creator>
	<dc:creator>Juniarti, Rosa Prafitri</dc:creator>
	<dc:subject xml:lang="en-US">DeLone and McLean</dc:subject>
	<dc:subject xml:lang="en-US">digital media</dc:subject>
	<dc:subject xml:lang="en-US">halal certificate</dc:subject>
	<dc:subject xml:lang="en-US">Muslim entrepreneurs</dc:subject>
	<dc:subject xml:lang="en-US">UTAUT</dc:subject>
	<dc:description xml:lang="en-US">The Indonesian government is striving to encourage Muslim entrepreneurs to obtain halal certification for all products produced, imported, and sold within Indonesia. Digital media has emerged as a viable solution to enhance the convenience and practicality of Muslim entrepreneurs in applying for halal certification. This study aims to examine factors that influence Muslim entrepreneurs' halal certification applications through digital media, using the DeLone and McLean and the Unified Theory of Acceptance and Use of Technology (UTAUT) models. This quantitative study analyses 350 Indonesian Muslim entrepreneurs using partial least square structural equation modeling (PLS-SEM). Researchers obtain data using non-probability sampling approaches. The results of the study indicate that the constructs of performance expectancy (PE), effort expectancy (EE), social influence (SI), and service quality (SEQ) have a positive and significant effect on intention (INT). In addition, the facilitating condition (FC) has a positive influence on INT but is not significant. While the constructs of system quality (SYQ) and information quality (IQ) have a positive and significant effect on user satisfaction (US), the correlation of the two constructs to INT is not significant. Therefore, it can be concluded that PE, EE, and SI are the key driving factors for Muslim entrepreneurs in using digital media to apply for halal certification. According to the results, developing user-friendly features and technology systems is highly recommended. Pre- and post-submission service quality must be improved. Therefore, halal process assistance officers (PPH) are proposed to support Indonesian Muslim entrepreneurs.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2025-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/40271</dc:identifier>
	<dc:identifier>10.15575/ijhar.v7i1.40271</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Halal Research; Vol. 7 No. 1 (2025): February; 1-16</dc:source>
	<dc:source>2657-0165</dc:source>
	<dc:source>2656-3754</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/40271/14415</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Author</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>