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Consumer Perceptions of Halal Food as Safer and More Ethical: Evidence from Indonesia and Australia

Indonesian Journal of Halal Research · Vol. 8 No. 1 (2026) · hlm. 49–67

DOI
10.15575/ijhar.v8i1.49128
ISSN
2657-0165, 2656-3754
Terbit
2026-02-28
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to determine whether factors influencing intention to purchase halal food differ across religious and institutional contexts. This study compares Australia's pluralistic market with Indonesia's halal standards. Specifically, this study assesses the influence of social status, moral attitudes, mood, religious beliefs, trust, and ethical values ​​on purchase intention. Data were collected from 425 halal food consumers (325 Indonesians; 100 Australians) using a purposive sampling method and analyzed using multiple linear regression. The measurement model demonstrated high reliability (Cronbach's alpha = 0.916). The results showed that moral attitudes (β = 0.172; t = 2.657; p = 0.008) and religious beliefs (β = 0.295; t = 2.874; p = 0.004) had a significant and positive effect on purchase intention, with religious beliefs being the strongest predictor. In contrast, social status (β = 0.061; p = 0.238), mood (β = 0.087; p = 0.261), trust (β = 0.050; p = 0.128), and ethical values ​​(β = 0.073; p = 0.307) did not have a significant effect. These findings indicate that moral and religious commitment are the primary factors influencing a person's desire to purchase halal food across institutional environments.

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  • Padjadjaran University
  • Universitas Halu Oleo
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Sarini YusufUniversitas Halu Oleo1
Nurdiana A.Afiliasi tidak diketahui1
Hesti Raisa RahardiPadjadjaran University1
Eva Tuckyta Sari SujatnaPadjadjaran University1
Imam KhanafiAfiliasi tidak diketahui1
Uswatun KhasanahAfiliasi tidak diketahui1
Ali TrigiyatnoAfiliasi tidak diketahui1
Wahidatul MaghfirohAfiliasi tidak diketahui1
Khairul AnwarAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijhar/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 7 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Consumer Perceptions of Halal Food as Safer and More Ethical: Evidence from Indonesia and Australia</dc:title>
	<dc:creator>Kanafi, Imam</dc:creator>
	<dc:creator>Susminingsih, Susminingsih</dc:creator>
	<dc:creator>Heriyanto</dc:creator>
	<dc:creator>Arwani, Agus</dc:creator>
	<dc:creator>Saenong, Farid</dc:creator>
	<dc:creator>Fahmi, Ahmad Hanif Muntahal</dc:creator>
	<dc:subject xml:lang="en-US">ethical values</dc:subject>
	<dc:subject xml:lang="en-US">halal food</dc:subject>
	<dc:subject xml:lang="en-US">moral attitude</dc:subject>
	<dc:subject xml:lang="en-US">religious beliefs</dc:subject>
	<dc:description xml:lang="en-US">This study aims to determine whether factors influencing intention to purchase halal food differ across religious and institutional contexts. This study compares Australia's pluralistic market with Indonesia's halal standards. Specifically, this study assesses the influence of social status, moral attitudes, mood, religious beliefs, trust, and ethical values ​​on purchase intention. Data were collected from 425 halal food consumers (325 Indonesians; 100 Australians) using a purposive sampling method and analyzed using multiple linear regression. The measurement model demonstrated high reliability (Cronbach's alpha = 0.916). The results showed that moral attitudes (β = 0.172; t = 2.657; p = 0.008) and religious beliefs (β = 0.295; t = 2.874; p = 0.004) had a significant and positive effect on purchase intention, with religious beliefs being the strongest predictor. In contrast, social status (β = 0.061; p = 0.238), mood (β = 0.087; p = 0.261), trust (β = 0.050; p = 0.128), and ethical values ​​(β = 0.073; p = 0.307) did not have a significant effect. These findings indicate that moral and religious commitment are the primary factors influencing a person's desire to purchase halal food across institutional environments.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2026-02-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/49128</dc:identifier>
	<dc:identifier>10.15575/ijhar.v8i1.49128</dc:identifier>
	<dc:source xml:lang="en-US">Indonesian Journal of Halal Research; Vol. 8 No. 1 (2026): February; 49-67</dc:source>
	<dc:source>2657-0165</dc:source>
	<dc:source>2656-3754</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijhar/article/view/49128/16611</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Author</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>