Melola Discovery

← Melola Discovery

Jurnal

Analysis of the Variables that Affect Bookstore Customer Satisfaction

International Journal of Nusantara Islam · Vol. 3 No. 2 (2015) · hlm. 27–36

DOI
10.15575/ijni.v3i2.1383
ISSN
2355-651X, 2252-5904
Terbit
2015-06-28
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

Competition, which becomes more widespread, complex, and intense, drives companies to must be able to see the various opportunities that exist and to identify strategies for creating customer satisfaction. As an example of a company must be able to produce products with good quality, reasonable price, facilities, and companies are able to create a positive image in the eyes of consumers. This strategy is quite important in facing the competitive level of competition with rival firms. This research is aimed to analysis simultaneously or partially positive effect of the facilities, prices and corporate image on customer satisfaction, as well as analyzing the most dominant variable in effecting bookstore customer satisfaction. Data used in this research are primary data from Tmbookstore customer in Cianjur city, West Java Indonesia, which were collected from respondents using valid and reliable questionnaire. A total of 100 respondents were selected from Tmbookstore visitors by accidental sampling. Data were analyzed using multiple regression analysis. Results of the research indicate that product, price, location, and simultaneously affect to bookstore consumer satisfaction. Partially, only two of the three variables that affect bookstore consumer satisfaction namely price and company image. Image of the company is the most a dominant impact on bookstore customer satisfaction.

Kata kunci

Jaringan kolaborasi para penulis

36 penulis · 59 tautan kepenulisan bersama

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Fadilah IlahiAfiliasi tidak diketahui3
Reksa JayengsariAfiliasi tidak diketahui2
Heri GunawanAfiliasi tidak diketahui1
Wafi FauziahAfiliasi tidak diketahui1
Frederic KratzAfiliasi tidak diketahui1
Endah Ratna SonyaAfiliasi tidak diketahui1
Mohammed Ashfaq AyoobAfiliasi tidak diketahui1
Sofia NurfaizaAfiliasi tidak diketahui1
Neng Sri WahyuniAfiliasi tidak diketahui1
Enung NurhayatiAfiliasi tidak diketahui1
Venesa AndyanAfiliasi tidak diketahui1
Dian NuraimanAfiliasi tidak diketahui1
Ginanjar PajarudinAfiliasi tidak diketahui1
Marie MuhammadAfiliasi tidak diketahui1
Wahyu Satrio RaharjoAfiliasi tidak diketahui1
Nurhalimah NurhalimahAfiliasi tidak diketahui1
Nurul Asyifa SolihatinAfiliasi tidak diketahui1
Mutia RohmahAfiliasi tidak diketahui1
Muhammad Faudzi BahariAfiliasi tidak diketahui1
Yusufiani Nurlinawati DiliAfiliasi tidak diketahui1
Gema Hista MedikaAfiliasi tidak diketahui1
Zebbil Billian TomiAfiliasi tidak diketahui1
A MujtabaAfiliasi tidak diketahui1
Ai Munirotusy SyariahAfiliasi tidak diketahui1
Ain Fitriyani PatimahAfiliasi tidak diketahui1
Ai Nuri Siti PaojiyahAfiliasi tidak diketahui1
Aliffia Putri Az'zahraAfiliasi tidak diketahui1
Viananda Farisqa AuliaAfiliasi tidak diketahui1
Mohammad Ullah KhanAfiliasi tidak diketahui1
Yayan SopyanAfiliasi tidak diketahui1
Mualimin Mochammad SahidAfiliasi tidak diketahui1
Abu Umar Faruq AhmadAfiliasi tidak diketahui1
Hesti Dwi AstutiAfiliasi tidak diketahui1
Cucu SholihahAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijni/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Analysis of the Variables that Affect Bookstore Customer Satisfaction</dc:title>
	<dc:creator>Wulan, Elis Ratna</dc:creator>
	<dc:creator>Husaeni, Uus Ahmad</dc:creator>
	<dc:subject xml:lang="en-US">Facilities</dc:subject>
	<dc:subject xml:lang="en-US">Price</dc:subject>
	<dc:subject xml:lang="en-US">Image of corporate</dc:subject>
	<dc:subject xml:lang="en-US">Customer satisfaction</dc:subject>
	<dc:description xml:lang="en-US">Competition, which becomes more widespread, complex, and intense, drives companies to must be able to see the various opportunities that exist and to identify strategies for creating customer satisfaction. As an example of a company must be able to produce products with good quality, reasonable price, facilities, and companies are able to create a positive image in the eyes of consumers. This strategy is quite important in facing the competitive level of competition with rival firms. This research is aimed to analysis simultaneously or partially positive effect of the facilities, prices and corporate image on customer satisfaction, as well as analyzing the most dominant variable in effecting bookstore customer satisfaction.  Data used in this research are primary data from Tmbookstore customer in Cianjur city, West Java Indonesia, which were collected from respondents using valid and reliable questionnaire. A total of 100 respondents were selected from Tmbookstore visitors by accidental sampling. Data were analyzed using multiple regression analysis. Results of the research indicate that product, price, location, and simultaneously affect to bookstore consumer satisfaction. Partially, only two of the three variables that affect bookstore consumer satisfaction namely price and company image. Image of the company is the most a dominant impact on bookstore customer satisfaction. </dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2015-06-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijni/article/view/1383</dc:identifier>
	<dc:identifier>10.15575/ijni.v3i2.1383</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Nusantara Islam; Vol. 3 No. 2 (2015): International Journal of Nusantara Islam; 27-36</dc:source>
	<dc:source xml:lang="id-ID">International Journal of Nusantara Islam; Vol 3 No 2 (2015): International Journal of Nusantara Islam; 27-36</dc:source>
	<dc:source>2355-651X</dc:source>
	<dc:source>2252-5904</dc:source>
	<dc:source>10.15575/ijni.v3i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijni/article/view/1383/pdf_57</dc:relation>
</oai_dc:dc>