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The Spectacle of the Other: The Politics of Apologetic Representation of Islam in Social Media

International Journal of Nusantara Islam · Vol. 14 No. 1 (2026) · hlm. 337–354

DOI
10.15575/ijni.v14i1.52318
ISSN
2355-651X, 2252-5904
Terbit
2026-02-02
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

In today’s digital era, Islamic apologetics has moved away from traditional theological debates and toward more dynamic and widely publicized presentations. Social media now acts as a stage for figures like Bang Zuma to defend their beliefs with bold moves and identity-driven narratives. This mirrors Stuart Hall’s concept of the politics of representation, where other groups are cast as symbolic rivals in cultural struggles over meaning and power. Using Teun A. van Dijk’s Critical Discourse Analysis, this study looks at two of Bang Zuma’s YouTube videos through three angles: macrostructure (big-picture ideological themes), superstructure (how arguments are built), and microstructure (language and style). The results show a symbolic battle that asserts Islam’s dominance while discrediting others. Through deliberate word choice, repeated religious symbols, and a showy communication style, faith becomes a moral performance mixing theology with spectacle. In the end, digital Islamic apologetics works both to defend belief and to put on an ideological show that upholds religious authority while deepening social and religious divides, showing how religion adapts to media logic where representation turns into a contest for meaning and identity.

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38 penulis · 70 tautan kepenulisan bersama · 21 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Sultan Ageng Tirtayasa University
  • Ministry of Religious Affairs
  • Victoria University
  • RMIT University
  • University of Birmingham
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Rekan penulisOrganisasiArtikel bersama
Dedi HerdianaSunan Gunung Djati State Islamic University Bandung2
Tata SukayatSunan Gunung Djati State Islamic University Bandung2
Rohmanur AzizSunan Gunung Djati State Islamic University Bandung2
Ikhsan Ibrahim AhmadSultan Ageng Tirtayasa University2
Ilim Abdul HalimSunan Gunung Djati State Islamic University Bandung1
Erni HaryantiSunan Gunung Djati State Islamic University Bandung1
Paridah NapilahSunan Gunung Djati State Islamic University Bandung1
Efendi RahmatMinistry of Religious Affairs1
Zaenal MukaromSunan Gunung Djati State Islamic University Bandung1
Asep Saeful MuhtadiSunan Gunung Djati State Islamic University Bandung1
Hamzah TurmudiSunan Gunung Djati State Islamic University Bandung1
Yusuf Zainal AbidinAfiliasi tidak diketahui1
Aep KusnawanSunan Gunung Djati State Islamic University Bandung1
M Taufiq RahmanSunan Gunung Djati State Islamic University Bandung1
Neirna Yayah DaryatiSunan Gunung Djati State Islamic University Bandung1
Kadar NurjamanSunan Gunung Djati State Islamic University Bandung1
Siti Sinta FauziahSunan Gunung Djati State Islamic University Bandung1
Maudi NurhadiasariSunan Gunung Djati State Islamic University Bandung1
Dindin SolahudinSunan Gunung Djati State Islamic University Bandung1
Asri Fitria DwiyantiSunan Gunung Djati State Islamic University Bandung1
Luk-luk Atin MarfuahSunan Gunung Djati State Islamic University Bandung1
Puspa Tresna WinantiSunan Gunung Djati State Islamic University Bandung1
Irma NuraeniSunan Gunung Djati State Islamic University Bandung1
Ali AzisSunan Gunung Djati State Islamic University Bandung1
Yuliana Qurrota ‘AyunSunan Gunung Djati State Islamic University Bandung1
Istiqomah Bekthi UtamiSunan Gunung Djati State Islamic University Bandung1
Ali AzizSunan Gunung Djati State Islamic University Bandung1
Imas MasropahSunan Gunung Djati State Islamic University Bandung1
Rijaludin NugrahaSunan Gunung Djati State Islamic University Bandung1
Zam ZamSunan Gunung Djati State Islamic University Bandung1
Paryati ParyatiSunan Gunung Djati State Islamic University Bandung1
Mega PutriSunan Gunung Djati State Islamic University Bandung1
Ela NurhayatiVictoria University1
Aya OnoRMIT University1
Paul Salahuddin ArmstrongUniversity of Birmingham1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijni/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Spectacle of the Other: The Politics of Apologetic Representation of Islam in Social Media</dc:title>
	<dc:creator>Mukhroman, Iman</dc:creator>
	<dc:creator>Safei, Agus Ahmad</dc:creator>
	<dc:creator>Sahid, Asep A.</dc:creator>
	<dc:subject xml:lang="en-US">apologetics</dc:subject>
	<dc:subject xml:lang="en-US">Critical Discourse Analysis</dc:subject>
	<dc:subject xml:lang="en-US">othering</dc:subject>
	<dc:subject xml:lang="en-US">politics of representation</dc:subject>
	<dc:subject xml:lang="en-US">Van Dijk</dc:subject>
	<dc:description xml:lang="en-US">In today’s digital era, Islamic apologetics has moved away from traditional theological debates and toward more dynamic and widely publicized presentations.  Social media now acts as a stage for figures like Bang Zuma to defend their beliefs with bold moves and identity-driven narratives. This mirrors Stuart Hall’s concept of the politics of representation, where other groups are cast as symbolic rivals in cultural struggles over meaning and power. Using Teun A. van Dijk’s Critical Discourse Analysis, this study looks at two of Bang Zuma’s YouTube videos through three angles: macrostructure (big-picture ideological themes), superstructure (how arguments are built), and microstructure (language and style). The results show a symbolic battle that asserts Islam’s dominance while discrediting others. Through deliberate word choice, repeated religious symbols, and a showy communication style, faith becomes a moral performance mixing theology with spectacle. In the end, digital Islamic apologetics works both to defend belief and to put on an ideological show that upholds religious authority while deepening social and religious divides, showing how religion adapts to media logic where representation turns into a contest for meaning and identity.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2026-02-02</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijni/article/view/52318</dc:identifier>
	<dc:identifier>10.15575/ijni.v14i1.52318</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Nusantara Islam; Vol. 14 No. 1 (2026): International Journal of Nusantara Islam; 337-354</dc:source>
	<dc:source xml:lang="id-ID">International Journal of Nusantara Islam; Vol 14 No 1 (2026): International Journal of Nusantara Islam; 337-354</dc:source>
	<dc:source>2355-651X</dc:source>
	<dc:source>2252-5904</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijni/article/view/52318/16065</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 International Journal of Nusantara Islam</dc:rights>
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