Melola Discovery

← Melola Discovery

Jurnal

Digital Marketing for Cultural Tourism Development: A Case Study of the Cireundeu Indigenous Village, Cimahi City, Indonesia

International Journal of Nusantara Islam · Vol. 14 No. 2 (2026) · hlm. 851–868

DOI
10.15575/ijni.v14i2.57501
ISSN
2355-651X, 2252-5904
Terbit
2026-07-25
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

The rapid advancement of information technology has positively influenced various aspects of society, including the indigenous community of Cireundeu Village in Cimahi City, West Java. The community has adopted digital marketing, particularly through Instagram, as part of the transformation of the indigenous village into a cultural tourism destination and an active participant in regional tourism development. This study focuses on community-based tourism in the Cireundeu Indigenous Village, emphasizing the role of digital marketing in developing cultural tourism while fostering an open and sustainable tourism ecosystem. The objectives of this study are threefold: (1) to examine the role of Instagram as a digital marketing platform in the development of cultural tourism in the Cireundeu Indigenous Village; (2) to identify the commodification of cultural tourism that has the potential to increase the community's economic income; and (3) to analyze the management of digital marketing practices implemented within the village. This research employs a qualitative case study approach, with data collected through in-depth interviews, field observations, and documentation studies. The findings indicate that Instagram-based digital marketing has significantly contributed to the development of cultural tourism in the Cireundeu Indigenous Village and has positively impacted the economic growth of the surrounding community. However, the management of digital marketing activities has not yet reached its optimal level. Therefore, the community should strengthen its digital marketing strategies by expanding its promotional activities beyond Instagram to other social media platforms, particularly TikTok. Furthermore, greater involvement of visitors in sharing their travel experiences is essential to broaden promotional reach and attract more diverse tourist segments.

Kata kunci

Jaringan kolaborasi para penulis

8 penulis · 12 tautan kepenulisan bersama · 5 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Universitas Sangga Buana YPKP
  • Sunan Gunung Djati State Islamic University Bandung
  • Universiti Teknologi MARA
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dody S. TrunaSunan Gunung Djati State Islamic University Bandung1
Ahmad Ali NurdinSunan Gunung Djati State Islamic University Bandung1
Vilma Dewi AnggraeniUniversitas Sangga Buana YPKP1
Sandra IrawatyUniversitas Sangga Buana YPKP1
Mohd Solahuddin ShahruddinUniversiti Teknologi MARA1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/ijni/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Digital Marketing for Cultural Tourism Development: A Case Study of the Cireundeu Indigenous Village, Cimahi City, Indonesia</dc:title>
	<dc:creator>Sanusi, Nunung</dc:creator>
	<dc:creator>Al-Fikri, Muchsin</dc:creator>
	<dc:creator>Sidik, Adi Permana</dc:creator>
	<dc:subject xml:lang="en-US">Digital Marketing</dc:subject>
	<dc:subject xml:lang="en-US">cultural heritage</dc:subject>
	<dc:subject xml:lang="en-US">Economic Growth</dc:subject>
	<dc:subject xml:lang="en-US">tourism</dc:subject>
	<dc:description xml:lang="en-US">The rapid advancement of information technology has positively influenced various aspects of society, including the indigenous community of Cireundeu Village in Cimahi City, West Java. The community has adopted digital marketing, particularly through Instagram, as part of the transformation of the indigenous village into a cultural tourism destination and an active participant in regional tourism development. This study focuses on community-based tourism in the Cireundeu Indigenous Village, emphasizing the role of digital marketing in developing cultural tourism while fostering an open and sustainable tourism ecosystem. The objectives of this study are threefold: (1) to examine the role of Instagram as a digital marketing platform in the development of cultural tourism in the Cireundeu Indigenous Village; (2) to identify the commodification of cultural tourism that has the potential to increase the community's economic income; and (3) to analyze the management of digital marketing practices implemented within the village. This research employs a qualitative case study approach, with data collected through in-depth interviews, field observations, and documentation studies. The findings indicate that Instagram-based digital marketing has significantly contributed to the development of cultural tourism in the Cireundeu Indigenous Village and has positively impacted the economic growth of the surrounding community. However, the management of digital marketing activities has not yet reached its optimal level. Therefore, the community should strengthen its digital marketing strategies by expanding its promotional activities beyond Instagram to other social media platforms, particularly TikTok. Furthermore, greater involvement of visitors in sharing their travel experiences is essential to broaden promotional reach and attract more diverse tourist segments.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2026-07-25</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/ijni/article/view/57501</dc:identifier>
	<dc:identifier>10.15575/ijni.v14i2.57501</dc:identifier>
	<dc:source xml:lang="en-US">International Journal of Nusantara Islam; Vol. 14 No. 2 (2026): International Journal of Nusantara Islam; 851-868</dc:source>
	<dc:source xml:lang="id-ID">International Journal of Nusantara Islam; Vol 14 No 2 (2026): International Journal of Nusantara Islam; 851-868</dc:source>
	<dc:source>2355-651X</dc:source>
	<dc:source>2252-5904</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/ijni/article/view/57501/16840</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 International Journal of Nusantara Islam</dc:rights>
</oai_dc:dc>