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PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN SISWA BERSEKOLAH DI SEKOLAH ISLAM TERPADU

Jurnal Isema : Islamic Educational Management · Vol. 7 No. 2 (2022) · hlm. 153–162

DOI
10.15575/isema.v7i2.21610
ISSN
2541-7088, 2541-383X
Terbit
2022-12-31
Penerbit
Laboratorium Jurusan S1 Manajemen Pendidikan Islam
Bahasa
eng

Abstrak

Competition among educational institutions, resulting in a minimum number of students enrolled. In addition, the pandemic conditions that occurred also influenced consumers in choosing educational institutions. Even in various areas, private schools are threatened with closure due to the pandemic, which has reduced people's interest in sending their children to private schools. The purpose of this study was to find out: how does the marketing mix influence students' decisions to attend Adzkia Integrated Islamic School, how much influence does the marketing mix have on students' decisions to attend Adzkia Integrated Islamic School. This type of research is a quantitative research with ex post de facto method. The population in this study were Adzkia Sukabumi IT Middle School and High School students. The data collection technique uses an instrument in the form of a questionnaire. Before being used to obtain objective data, the validity and reliability of the questionnaire was first carried out. After the data is collected, then the data is processed and analyzed using the classical assumption test and simple linear regression analysis techniques. The results of this study indicate that the marketing mix which consists of product, price, promotion, place, people, physical evidence, and process has a significant influence on students' decisions to attend Adzkia Integrated Islamic School with a tcount of 3.854 greater than the ttabel value 1.665 with a significance value of 0.00 <0.05. While the coefficient value of the adjusted R aquare shows that the marketing mix has an influence of 16.5% with a calculation of 100% -16.5%, then 83.5% is another factor that influences students' decisions in choosing to study at SIT Adzkia Sukabumi

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30 penulis · 53 tautan kepenulisan bersama · 15 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Indonesia University of Education
  • Universitas Nurul Jadid
  • Universitas Negeri Surabaya
  • Institut Agama Islam An-Nawawi Purworejo
  • University of Malaya
  • Institut Agama Islam Negeri Bengkulu
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Hasbiyallah HasbiyallahSunan Gunung Djati State Islamic University Bandung1
Moh. SulhanSunan Gunung Djati State Islamic University Bandung1
Undang BurhanudinSunan Gunung Djati State Islamic University Bandung1
Irmayani IrmayaniSunan Gunung Djati State Islamic University Bandung1
Heri HidayatSunan Gunung Djati State Islamic University Bandung1
Fitriyani NurhidayahSunan Gunung Djati State Islamic University Bandung1
Nissa SoniaSunan Gunung Djati State Islamic University Bandung1
Hilman MangkuwibawaSunan Gunung Djati State Islamic University Bandung1
Sapriya SapriyaIndonesia University of Education1
Zindan Baynal HubiIndonesia University of Education1
Nisrina Nurul InsaniIndonesia University of Education1
T Heru NurgiansahIndonesia University of Education1
Rizki Ikhwan FerisalSunan Gunung Djati State Islamic University Bandung1
Siti Muchlishotul QodariyahAfiliasi tidak diketahui1
Siti MasitohUniversitas Negeri Surabaya1
Jaja JahariSunan Gunung Djati State Islamic University Bandung1
Hany NurjanahSunan Gunung Djati State Islamic University Bandung1
Adjeng Widya KustianiSunan Gunung Djati State Islamic University Bandung1
Yaya SuryanaSunan Gunung Djati State Islamic University Bandung1
Thia OktapianiSunan Gunung Djati State Islamic University Bandung1
Adi WibowoInstitut Agama Islam An-Nawawi Purworejo1
Hasan BaharunUniversitas Nurul Jadid1
Rofikatul MaulaUniversitas Nurul Jadid1
Ricky Oka KartadiharjaSunan Gunung Djati State Islamic University Bandung1
Mohamad Anton AthoillahSunan Gunung Djati State Islamic University Bandung1
Mohd Roslan Mohd NorUniversity of Malaya1
Rohimin RohiminInstitut Agama Islam Negeri Bengkulu1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/isema/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN SISWA BERSEKOLAH DI SEKOLAH ISLAM TERPADU</dc:title>
	<dc:creator>Mulyani, Heny</dc:creator>
	<dc:creator>Khoiruddin, Heri</dc:creator>
	<dc:creator>Hasanah, Marwah</dc:creator>
	<dc:description xml:lang="en-US">Competition among educational institutions, resulting in a minimum number of students enrolled. In addition, the pandemic conditions that occurred also influenced consumers in choosing educational institutions. Even in various areas, private schools are threatened with closure due to the pandemic, which has reduced people's interest in sending their children to private schools. The purpose of this study was to find out: how does the marketing mix influence students' decisions to attend Adzkia Integrated Islamic School, how much influence does the marketing mix have on students' decisions to attend Adzkia Integrated Islamic School. This type of research is a quantitative research with ex post de facto method. The population in this study were Adzkia Sukabumi IT Middle School and High School students. The data collection technique uses an instrument in the form of a questionnaire. Before being used to obtain objective data, the validity and reliability of the questionnaire was first carried out. After the data is collected, then the data is processed and analyzed using the classical assumption test and simple linear regression analysis techniques. The results of this study indicate that the marketing mix which consists of product, price, promotion, place, people, physical evidence, and process has a significant influence on students' decisions to attend Adzkia Integrated Islamic School with a tcount of 3.854 greater than the ttabel value 1.665 with a significance value of 0.00 &amp;lt;0.05. While the coefficient value of the adjusted R aquare shows that the marketing mix has an influence of 16.5% with a calculation of 100% -16.5%, then 83.5% is another factor that influences students' decisions in choosing to study at SIT Adzkia Sukabumi</dc:description>
	<dc:publisher xml:lang="en-US">Laboratorium Jurusan S1 Manajemen Pendidikan Islam</dc:publisher>
	<dc:date>2022-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/isema/article/view/21610</dc:identifier>
	<dc:identifier>10.15575/isema.v7i2.21610</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Isema : Islamic Educational Management; Vol. 7 No. 2 (2022): Jurnal Islamic Educational Management; 153-162</dc:source>
	<dc:source>2541-7088</dc:source>
	<dc:source>2541-383X</dc:source>
	<dc:source>10.15575/isema.v7i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/isema/article/view/21610/8124</dc:relation>
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