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MANAJEMEN PROMOSI BERBASIS TEKNOLOGI INFORMASI DAN KOMUNIKASI DI SEKOLAH DASAR ISLAM SABILINA BEKASI

Jurnal Isema : Islamic Educational Management · Vol. 9 No. 1 (2024) · hlm. 37–50

DOI
10.15575/isema.v9i1.35492
ISSN
2541-7088, 2541-383X
Terbit
2024-12-31
Penerbit
Laboratorium Jurusan S1 Manajemen Pendidikan Islam
Bahasa
eng

Abstrak

The background to this research is the enormous technological advances, especially in the fields of information and communication. One of the schools that implements the use of information and communication technology as a means of promotion is Sabilina Islamic Elementary School, Bekasi. This research aims to find out how the promotion management process is based on information and communication technology which includes the planning process, organizing, implementation, promotion, evaluation, and promotion results using information and communication technology at Sabilina Islamic Elementary School. This research uses qualitative research with a case study approach. The object of this research at Sabilina Islamic Elementary School, Bekasi. This research data collection technique uses interview, observation and documentation techniques. The analysis techniques used include data collection, data reduction, data presentation, and conclusion. The results of this research show that Sabilina Islamic Elementary School uses several media in its promotion, including social media, Facebook, Instagram, and websites. In the promotion management process, Sabilina Islamic Elementary School implements several stages. First, is promotion planning, which includes determining targets for selecting content and so on. Second, Sabilina Islamic Elementary Schools created special teams for this implementation which have been divided into their respective divisions of work. Third, create content according to a predetermined plan. Fourth, the promotion evaluation process is carried out once a year, namely at the end of each year so that the promotion process can continue to develop well. Fifth, from this research positive results were obtained in the promotion process using information and communication technology at Sabilina Islamic Elementary School. This can be seen from the many positive responses from parents of students and the number of prospective parents of students who interact on social media at Sabilina Islamic Elementary School

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8 penulis · 16 tautan kepenulisan bersama · 10 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Universitas KH Abdul Chalim
  • Syarif Hidayatullah State Islamic University Jakarta
  • Universitas Islam Nusantara
  • Prince of Songkla University
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Rekan penulisOrganisasiArtikel bersama
Adzanah Mariska SalsabilaSunan Gunung Djati State Islamic University Bandung1
Aris HassamaPrince of Songkla University1
Syahrul AnwarSunan Gunung Djati State Islamic University Bandung1
Muhammad Fadhlan AzizSunan Gunung Djati State Islamic University Bandung1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/isema/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">MANAJEMEN PROMOSI BERBASIS TEKNOLOGI INFORMASI DAN KOMUNIKASI DI SEKOLAH DASAR ISLAM SABILINA BEKASI</dc:title>
	<dc:creator>Rohman, Ahmad Minanur</dc:creator>
	<dc:creator>Qulyubi, M Mujib</dc:creator>
	<dc:creator>Leksono, Aris Adi</dc:creator>
	<dc:creator>Khori, Ahmad</dc:creator>
	<dc:description xml:lang="en-US">The background to this research is the enormous technological advances, especially in the fields of information and communication. One of the schools that implements the use of information and communication technology as a means of promotion is Sabilina Islamic Elementary School, Bekasi. This research aims to find out how the promotion management process is based on information and communication technology which includes the planning process, organizing, implementation, promotion, evaluation, and promotion results using information and communication technology at Sabilina Islamic Elementary School. This research uses qualitative research with a case study approach. The object of this research at Sabilina Islamic Elementary School, Bekasi. This research data collection technique uses interview, observation and documentation techniques. The analysis techniques used include data collection, data reduction, data presentation, and conclusion. The results of this research show that Sabilina Islamic Elementary School uses several media in its promotion, including social media, Facebook, Instagram, and websites. In the promotion management process, Sabilina Islamic Elementary School implements several stages. First, is promotion planning, which includes determining targets for selecting content and so on. Second, Sabilina Islamic Elementary Schools created special teams for this implementation which have been divided into their respective divisions of work. Third, create content according to a predetermined plan. Fourth, the promotion evaluation process is carried out once a year, namely at the end of each year so that the promotion process can continue to develop well. Fifth, from this research positive results were obtained in the promotion process using information and communication technology at Sabilina Islamic Elementary School. This can be seen from the many positive responses from parents of students and the number of prospective parents of students who interact on social media at Sabilina Islamic Elementary School</dc:description>
	<dc:publisher xml:lang="en-US">Laboratorium Jurusan S1 Manajemen Pendidikan Islam</dc:publisher>
	<dc:date>2024-12-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/isema/article/view/35492</dc:identifier>
	<dc:identifier>10.15575/isema.v9i1.35492</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Isema : Islamic Educational Management; Vol. 9 No. 1 (2024): Jurnal Islamic Educational Management; 37-50</dc:source>
	<dc:source>2541-7088</dc:source>
	<dc:source>2541-383X</dc:source>
	<dc:source>10.15575/isema.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/isema/article/view/35492/12151</dc:relation>
</oai_dc:dc>