Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

The Islamic apologetics movement in social media: A framing analysis Bang Zuma's content on YouTube

Jurnal Iman dan Spiritualitas · Vol. 5 No. 3 (2025) · hlm. 485–500

DOI
10.15575/jis.v5i3.45634
ISSN
2775-4596
Terbit
2025-10-15
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study explores the digital Islamic apologetics movement led by Bang Zuma as a case of contemporary religious activism shaped by the dynamics of social media platforms. Using a qualitative approach that integrates framing theory and social movement theory, the research examines how Bang Zuma’s YouTube content constructs theological narratives, mobilizes collective identity, and engages a transnational Muslim audience. Through diagnostic, prognostic, motivational, and bridging frames, his content not only challenges Christian theological positions but also builds a participatory interpretive community around Islamic identity. The study reveals that the movement’s growth is facilitated by post-Reformasi political openness, algorithmic amplification, and the increasing visibility of Islam in Indonesia’s digital public sphere. While its confrontational style risks reinforcing religious polarization, it also democratizes theological engagement by making complex debates accessible to a wider public. This research contributes to the understanding of digital religion by offering a nuanced account of how framing strategies intersect with algorithmic culture and political opportunity structures, while also suggesting pathways toward more constructive models of interfaith dialogue in the digital age.

Kata kunci

Jaringan kolaborasi para penulis

17 penulis · 33 tautan kepenulisan bersama · 10 lintas organisasi

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Sunan Gunung Djati State Islamic University Bandung
  • Sultan Ageng Tirtayasa University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Ahmad Gibson AlbustomiSunan Gunung Djati State Islamic University Bandung2
Bambang QomaruzzamanSunan Gunung Djati State Islamic University Bandung1
Dadang KuswanaSunan Gunung Djati State Islamic University Bandung1
Ilim Abdul HalimSunan Gunung Djati State Islamic University Bandung1
Erni HaryantiSunan Gunung Djati State Islamic University Bandung1
Agus Ahmad SafeiSunan Gunung Djati State Islamic University Bandung1
Asep Abdul SahidSunan Gunung Djati State Islamic University Bandung1
Muhammad Yusuf WibisonoSunan Gunung Djati State Islamic University Bandung1
Zaenal MukaromSunan Gunung Djati State Islamic University Bandung1
Asep Saeful MuhtadiSunan Gunung Djati State Islamic University Bandung1
Hamzah TurmudiSunan Gunung Djati State Islamic University Bandung1
Yusuf Zainal AbidinAfiliasi tidak diketahui1
Rohmanur AzizSunan Gunung Djati State Islamic University Bandung1
Aep KusnawanSunan Gunung Djati State Islamic University Bandung1
Dody S. TrunaSunan Gunung Djati State Islamic University Bandung1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/jis/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">The Islamic apologetics movement in social media: A framing analysis Bang Zuma's content on YouTube</dc:title>
	<dc:creator>Mukhroman, Iman</dc:creator>
	<dc:creator>Napilah, Paridah</dc:creator>
	<dc:subject xml:lang="en-US">digital religious movements</dc:subject>
	<dc:subject xml:lang="en-US">Islamic apologetics</dc:subject>
	<dc:subject xml:lang="en-US">media framing</dc:subject>
	<dc:subject xml:lang="en-US">online activism</dc:subject>
	<dc:subject xml:lang="en-US">YouTube</dc:subject>
	<dc:description xml:lang="en-US">This study explores the digital Islamic apologetics movement led by Bang Zuma as a case of contemporary religious activism shaped by the dynamics of social media platforms. Using a qualitative approach that integrates framing theory and social movement theory, the research examines how Bang Zuma’s YouTube content constructs theological narratives, mobilizes collective identity, and engages a transnational Muslim audience. Through diagnostic, prognostic, motivational, and bridging frames, his content not only challenges Christian theological positions but also builds a participatory interpretive community around Islamic identity. The study reveals that the movement’s growth is facilitated by post-Reformasi political openness, algorithmic amplification, and the increasing visibility of Islam in Indonesia’s digital public sphere. While its confrontational style risks reinforcing religious polarization, it also democratizes theological engagement by making complex debates accessible to a wider public. This research contributes to the understanding of digital religion by offering a nuanced account of how framing strategies intersect with algorithmic culture and political opportunity structures, while also suggesting pathways toward more constructive models of interfaith dialogue in the digital age.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2025-10-15</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/jis/article/view/45634</dc:identifier>
	<dc:identifier>10.15575/jis.v5i3.45634</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Iman dan Spiritualitas; Vol. 5 No. 3 (2025): Jurnal Iman dan Spiritualitas ; 485-500</dc:source>
	<dc:source>2775-4596</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/jis/article/view/45634/15387</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2025 Iman Mukhroman, Paridah Napilah</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>