Melola Discovery

← Melola Discovery

Akses terbuka Jurnal

Islamic Apologetics and the Commodification of Religion in the Digital Public Space

Jurnal Iman dan Spiritualitas · Vol. 6 No. 1 (2026) · hlm. 23–34

DOI
10.15575/jis.v6i1.52319
ISSN
2775-4596
Terbit
2026-01-05
Penerbit
UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Insights on the digital transformation of Islamic preaching in Indonesia, for example, highlight how religious practice gets enmeshed with social media's symbolic economy. In this paper, I examine the transition from da’wah to digital commodity in Islamic apologetics through the channel Bang Zuma Official on YouTube, and how faith, authority, and algorithms intersect in the digital public sphere. This study adopts a qualitative interpretive method, building on the analytics of Robert Entman’s (1993) framing analysis and Vincent Mosco’s (2009) theory of media commodification. The main data are collected from the video “Penyesat Itu Bergelar Yesus Kristus.. Siapa Pengikutnya???”(published March 6, 2025). They are, meaning structure or ideological representation, and the forms of commodification of religion in Bang Zuma’s apologetic discourse. The results indicate that Bang Zuma conceptualizes Islam as the ‘ultimate truth’ and other religions in terms of epistemological distortions. His rhetorical style connects theological argumentation with digital aesthetics, rendering da’wah an ideological spectacle. Three forms of commodification are identified: content (theological messages simplified for viral status), audience (those who consume or engage via donations act out digital fatigue and labour), and indeed the preachers themselves as spiritual labour modified in relation to algorithmic concerns.

Kata kunci

Jaringan kolaborasi para penulis

40 penulis · 89 tautan kepenulisan bersama · menampilkan 40 yang paling banyak terhubung

Arahkan kursor atau ketuk sebuah nama untuk menyorot rekan penulisnya. Klik dua kali untuk membuka halaman penulis.

  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Yusuf Zainal AbidinAfiliasi tidak diketahui4
Dyah Rahmi AstutiAfiliasi tidak diketahui4
Acep MuslimAfiliasi tidak diketahui3
Asep Iwan SetiawanAfiliasi tidak diketahui3
Imron RosyidiAfiliasi tidak diketahui3
Darajat WibawaAfiliasi tidak diketahui2
Dadang KahmadAfiliasi tidak diketahui2
Roni TabroniAfiliasi tidak diketahui2
Rizki LaelaniAfiliasi tidak diketahui1
AS Haris SumadiriaAfiliasi tidak diketahui1
Aldi RapjansaniAfiliasi tidak diketahui1
Bahrudin BahrudinAfiliasi tidak diketahui1
Ariesa Amanda PutriAfiliasi tidak diketahui1
Betty TresnawatyAfiliasi tidak diketahui1
Rodia FauziawatiAfiliasi tidak diketahui1
Ditya Rafi MuttaqinAfiliasi tidak diketahui1
Fakhruroji FakhrurojiAfiliasi tidak diketahui1
Aghniya Ilma HasanAfiliasi tidak diketahui1
Abdul LatiefAfiliasi tidak diketahui1
Enjang AsAfiliasi tidak diketahui1
Andri Moewashi Idharoel HaqAfiliasi tidak diketahui1
Enjang EnjangAfiliasi tidak diketahui1
Muhammad Fachri Misbahuddin ZAfiliasi tidak diketahui1
Ridwan MustopaAfiliasi tidak diketahui1
Rif'at Fatkhurrohman JaelaniAfiliasi tidak diketahui1
Ilim Abdul HalimAfiliasi tidak diketahui1
Erni HaryantiAfiliasi tidak diketahui1
Abdul SyukurAfiliasi tidak diketahui1
Dody S. TrunaAfiliasi tidak diketahui1
Doddy Iskandar CakranegaraAfiliasi tidak diketahui1
Agus Ahmad SafeiAfiliasi tidak diketahui1
Asep A. SahidAfiliasi tidak diketahui1
Moch FakhrurojiAfiliasi tidak diketahui1
Syaiful HalimAfiliasi tidak diketahui1
Predi M. PratamaAfiliasi tidak diketahui1
Paridah NapilahAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/jis/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">Islamic Apologetics and the Commodification of Religion in the Digital Public Space</dc:title>
	<dc:creator>Mukhroman, Iman</dc:creator>
	<dc:creator>Muhtadi, Asep Saeful</dc:creator>
	<dc:creator>Mukarom, Zaenal</dc:creator>
	<dc:creator>Turmudi, Hamzah</dc:creator>
	<dc:subject xml:lang="en-US">algorithmic economy</dc:subject>
	<dc:subject xml:lang="en-US">digital da'wah</dc:subject>
	<dc:subject xml:lang="en-US">framing analysis</dc:subject>
	<dc:subject xml:lang="en-US">Islamic apologetics</dc:subject>
	<dc:subject xml:lang="en-US">religious commodification</dc:subject>
	<dc:description xml:lang="en-US">Insights on the digital transformation of Islamic preaching in Indonesia, for example, highlight how religious practice gets enmeshed with social media's symbolic economy. In this paper, I examine the transition from da’wah to digital commodity in Islamic apologetics through the channel Bang Zuma Official on YouTube, and how faith, authority, and algorithms intersect in the digital public sphere. This study adopts a qualitative interpretive method, building on the analytics of Robert Entman’s (1993) framing analysis and Vincent Mosco’s (2009) theory of media commodification. The main data are collected from the video “Penyesat Itu Bergelar Yesus Kristus.. Siapa Pengikutnya???”(published March 6, 2025). They are, meaning structure or ideological representation, and the forms of commodification of religion in Bang Zuma’s apologetic discourse. The results indicate that Bang Zuma conceptualizes Islam as the ‘ultimate truth’ and other religions in terms of epistemological distortions. His rhetorical style connects theological argumentation with digital aesthetics, rendering da’wah an ideological spectacle. Three forms of commodification are identified: content (theological messages simplified for viral status), audience (those who consume or engage via donations act out digital fatigue and labour), and indeed the preachers themselves as spiritual labour modified in relation to algorithmic concerns.</dc:description>
	<dc:publisher xml:lang="en-US">UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2026-01-05</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/jis/article/view/52319</dc:identifier>
	<dc:identifier>10.15575/jis.v6i1.52319</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Iman dan Spiritualitas; Vol. 6 No. 1 (2026): Jurnal Iman dan Spiritualitas; 23-34</dc:source>
	<dc:source>2775-4596</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/jis/article/view/52319/15926</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Iman Mukhroman, Asep Saeful Muhtadi, Zaenal Mukarom, Hamzah Turmudi</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>