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Prestige over Profit: The Practice of Digital Entrepreneurship among Millennial Generation in Indonesia

JISPO Jurnal Ilmu Sosial dan Ilmu Politik · Vol. 12 No. 1 (2022) · hlm. 127–151

DOI
10.15575/jispo.v12i1.17944
ISSN
2579-3098, 2303-3169
Terbit
2022-07-16
Penerbit
Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung
Bahasa
eng

Abstrak

Digital entrepreneurship has recently become a trend in cyberspace and it is often associated with the millennials who were previously said to be the least entrepreneurial generation. The millennials are digital natives who tend to follow a trend because of globalization which opens up unlimited public spaces. This article aims to examine the motives of the Indonesian millennial generation in doing digital entrepreneurship through qualitative research methods and Jean Baudrillard's post-modern theory approach. The required data were collected through interview and observation methods. This article argues that the main motive of Indonesian millennials in digital entrepreneurship is not profit-seeking, but rather prestige-seeking by following trends on social media so that digital entrepreneurship develops among millennials. The results of the study show that the tendency of being social media trend followers has encouraged Indonesian millennials to run digital entrepreneurship. The millennials tried to follow the trend of digital entrepreneurship to express their identities in the public sphere to create a good image of themselves. By doing so, they expected to be considered prestigious members of digital society with higher social status.

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  • Sunan Gunung Djati State Islamic University Bandung
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Lusi HandayaniAfiliasi tidak diketahui1
Siti Madinatul MunawwarohAfiliasi tidak diketahui1
Roro Sri Rejeki WaluyajatiAfiliasi tidak diketahui1
Yeni HurianiAfiliasi tidak diketahui1
Nida Husna Abdul MalikAfiliasi tidak diketahui1
Ariessa Rantau FeraswariAfiliasi tidak diketahui1
Cucu SetiawanAfiliasi tidak diketahui1
Dede Aji MardaniAfiliasi tidak diketahui1
Imas Siti MasurohAfiliasi tidak diketahui1
Wida PursitaAfiliasi tidak diketahui1
Muhlas MuhlasSunan Gunung Djati State Islamic University Bandung1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/jispo/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Prestige over Profit:  The Practice of Digital Entrepreneurship among Millennial Generation in Indonesia</dc:title>
	<dc:creator>Jihan, Dzillin</dc:creator>
	<dc:creator>Kustana, Kustana</dc:creator>
	<dc:subject xml:lang="en-US">The millennial generation</dc:subject>
	<dc:subject xml:lang="en-US">symbolic values</dc:subject>
	<dc:subject xml:lang="en-US">prestige</dc:subject>
	<dc:subject xml:lang="en-US">digital entrepreneurship</dc:subject>
	<dc:description xml:lang="en-US">Digital entrepreneurship has recently become a trend in cyberspace and it is often associated with the millennials who were previously said to be the least entrepreneurial generation. The millennials are digital natives who tend to follow a trend because of globalization which opens up unlimited public spaces. This article aims to examine the motives of the Indonesian millennial generation in doing digital entrepreneurship through qualitative research methods and Jean Baudrillard's post-modern theory approach. The required data were collected through interview and observation methods. This article argues that the main motive of Indonesian millennials in digital entrepreneurship is not profit-seeking, but rather prestige-seeking by following trends on social media so that digital entrepreneurship develops among millennials. The results of the study show that the tendency of being social media trend followers has encouraged Indonesian millennials to run digital entrepreneurship. The millennials tried to follow the trend of digital entrepreneurship to express their identities in the public sphere to create a good image of themselves. By doing so, they expected to be considered prestigious members of digital society with higher social status.</dc:description>
	<dc:publisher xml:lang="en-US">Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung</dc:publisher>
	<dc:date>2022-07-16</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/jispo/article/view/17944</dc:identifier>
	<dc:identifier>10.15575/jispo.v12i1.17944</dc:identifier>
	<dc:source xml:lang="en-US">JISPO Jurnal Ilmu Sosial dan Ilmu Politik; Vol. 12 No. 1 (2022): JISPO Vol 12 No 1 2022; 127-151</dc:source>
	<dc:source xml:lang="id-ID">JISPO : Jurnal Ilmu Sosial dan Ilmu Politik; Vol 12 No 1 (2022): JISPO Vol 12 No 1 2022; 127-151</dc:source>
	<dc:source>2579-3098</dc:source>
	<dc:source>2303-3169</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/jispo/article/view/17944/7821</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Dzillin Jihan, Kustana Kustana</dc:rights>
</oai_dc:dc>