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Online Political Branding of Presidential Candidates: A Comparison of Ganjar Pranowo and Anies Baswedan in Indonesia’s 2024 Election

JISPO Jurnal Ilmu Sosial dan Ilmu Politik · Vol. 13 No. 2 (2024) · hlm. 281–306

DOI
10.15575/jispo.v13i2.27908
ISSN
2579-3098, 2303-3169
Terbit
2024-03-22
Penerbit
Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung
Bahasa
eng

Abstrak

Ahead of the impending 2024 Presidential Election, the topic of presidential candidates was frequently debated in all Indonesian media. Ganjar Pranowo and Anies Baswedan were political actors who planned to run in the 2024 presidential election. Both of them utilized Twitter to foster political discussion while expanding their fame. This study uses a descriptive qualitative approach and the Nvivo 12Plus program to compare Ganjar Pranowo's and Anies Baswedan's political branding in developing political communication ahead of the 2024 Presidential Election on Twitter. The comparison of political branding is based on looks, personality, and significant political messages. The findings suggest that Ganjar Pranowo and Anies Baswedan used their Twitter accounts to conduct vast and extensive political branding campaigns. Ganjar Pranowo and Anies Baswedan scored the highest on the appearance indication for dress style. Ganjar Pranowo demonstrated personality by succeeding in the importance of public relations, whilst Anies Baswedan did so through his speaking manner. Ganjar Pranowo's major political message emphasized the value of desire, whilst Anies Baswedan emphasized the value of achievement.

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/jispo/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Online Political Branding of Presidential Candidates: A Comparison of Ganjar Pranowo and Anies Baswedan in Indonesia’s 2024 Election</dc:title>
	<dc:creator>Fatikha, Nindya Tiara</dc:creator>
	<dc:creator>Suranto, Suranto</dc:creator>
	<dc:subject xml:lang="en-US">Comparison</dc:subject>
	<dc:subject xml:lang="en-US">social media</dc:subject>
	<dc:subject xml:lang="en-US">presidential election</dc:subject>
	<dc:subject xml:lang="en-US">political branding</dc:subject>
	<dc:description xml:lang="en-US">Ahead of the impending 2024 Presidential Election, the topic of presidential candidates was frequently debated in all Indonesian media. Ganjar Pranowo and Anies Baswedan were political actors who planned to run in the 2024 presidential election. Both of them utilized Twitter to foster political discussion while expanding their fame. This study uses a descriptive qualitative approach and the Nvivo 12Plus program to compare Ganjar Pranowo's and Anies Baswedan's political branding in developing political communication ahead of the 2024 Presidential Election on Twitter. The comparison of political branding is based on looks, personality, and significant political messages. The findings suggest that Ganjar Pranowo and Anies Baswedan used their Twitter accounts to conduct vast and extensive political branding campaigns. Ganjar Pranowo and Anies Baswedan scored the highest on the appearance indication for dress style. Ganjar Pranowo demonstrated personality by succeeding in the importance of public relations, whilst Anies Baswedan did so through his speaking manner. Ganjar Pranowo's major political message emphasized the value of desire, whilst Anies Baswedan emphasized the value of achievement.</dc:description>
	<dc:publisher xml:lang="en-US">Faculty of SociaI and Political Sciences (FISIP), Universitas Islam Negeri (UIN) Bandung</dc:publisher>
	<dc:date>2024-03-22</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://journal.uinsgd.ac.id/index.php/jispo/article/view/27908</dc:identifier>
	<dc:identifier>10.15575/jispo.v13i2.27908</dc:identifier>
	<dc:source xml:lang="en-US">JISPO Jurnal Ilmu Sosial dan Ilmu Politik; Vol. 13 No. 2 (2023): Vol. 13 No. 2, 2023; 281-306</dc:source>
	<dc:source xml:lang="id-ID">JISPO : Jurnal Ilmu Sosial dan Ilmu Politik; Vol 13 No 2 (2023): Vol. 13 No. 2, 2023; 281-306</dc:source>
	<dc:source>2579-3098</dc:source>
	<dc:source>2303-3169</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/jispo/article/view/27908/10591</dc:relation>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/jispo/article/view/27908/13279</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 Nindya Tiara Fatikha, Suranto Suranto</dc:rights>
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