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STRATEGIES FOR GROWING PURCHASE INTENTIONS FOR ONLINE SHOPPING THROUGH ANALYSIS OF CONSUMER BEHAVIOR

KOMITMEN: Jurnal Ilmiah Manajemen · Vol. 5 No. 2 (2024) · hlm. 22–30

DOI
10.15575/jim.v5i2.38130
ISSN
2723-1526
Terbit
2024-08-04
Penerbit
FEBI UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

The purpose of this study is to explore the primary traits that define customer behavior on online shopping platforms in Bandung, Indonesia. The study utilizes the Fundamental Theory-based qualitative investigations to detect and classify variables regarding online purchases based on relevant criteria such as purchase motivation, preferences, consumption patterns, and purchasing patterns. Semi-structured interviews were conducted with customers who had previous experience making purchases online to identify and classify variables regarding internet buying. The study identified three primary categories, namely purchase motivation, experience, and customer behavior. Furthermore, some factors that have a higher impact on consumers' preferences, purchasing decisions, and purchasing habits were discovered. The findings of this study can assist businesses in understanding their customers' behavior and develop effective marketing strategies to increase sales. It can also help policymakers in creating regulations to protect consumers and improve the e-commerce ecosystem in Bandung, Indonesia. This study is among the first to explore the traits that define customer behavior on online shopping platforms in Bandung, Indonesia, and can serve as a reference for future research in the field.

Kata kunci

Jaringan kolaborasi para penulis

16 penulis · 34 tautan kepenulisan bersama · 19 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Mercu Buana University
  • Universitas Sebelas April
  • Universitas Aufa Royhan
  • Universitas Linggabuana PGRI Sukabumi
  • Padjadjaran University
  • Ministry of Religious Affairs
  • Organisasi lain
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Ahmad FachruroziSunan Gunung Djati State Islamic University Bandung1
Alvi SalamahSunan Gunung Djati State Islamic University Bandung1
Sudjono SudjonoMercu Buana University1
Sukmayadi SukmayadiUniversitas Sebelas April1
Masnilam HasibuanUniversitas Aufa Royhan1
M. Al MuhtadinUniversitas Linggabuana PGRI Sukabumi1
Asep Abdul SahidSunan Gunung Djati State Islamic University Bandung1
Cupian CupianPadjadjaran University1
Muhammad ZakySunan Gunung Djati State Islamic University Bandung1
Esa KurniaSunan Gunung Djati State Islamic University Bandung1
Syaifuddin SyaifuddinUniversitas Prima Indonesia1
Fauzan RinoAfiliasi tidak diketahui1
Ajam MustajamMinistry of Religious Affairs1
Yusniar LubisMedan Area University1
Yusuf AbadiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/komitmen/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">STRATEGIES FOR GROWING PURCHASE INTENTIONS FOR ONLINE SHOPPING THROUGH ANALYSIS OF CONSUMER BEHAVIOR</dc:title>
	<dc:creator>Nurjaman, Kadar</dc:creator>
	<dc:subject xml:lang="en-US">Consumer Behavior</dc:subject>
	<dc:subject xml:lang="en-US">Purchase Intention</dc:subject>
	<dc:subject xml:lang="en-US">e-commerce</dc:subject>
	<dc:subject xml:lang="en-US">Online Shopping.</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study is to explore the primary traits that define customer behavior on online shopping platforms in Bandung, Indonesia. The study utilizes the Fundamental Theory-based qualitative investigations to detect and classify variables regarding online purchases based on relevant criteria such as purchase motivation, preferences, consumption patterns, and purchasing patterns. Semi-structured interviews were conducted with customers who had previous experience making purchases online to identify and classify variables regarding internet buying. The study identified three primary categories, namely purchase motivation, experience, and customer behavior. Furthermore, some factors that have a higher impact on consumers' preferences, purchasing decisions, and purchasing habits were discovered. The findings of this study can assist businesses in understanding their customers' behavior and develop effective marketing strategies to increase sales. It can also help policymakers in creating regulations to protect consumers and improve the e-commerce ecosystem in Bandung, Indonesia. This study is among the first to explore the traits that define customer behavior on online shopping platforms in Bandung, Indonesia, and can serve as a reference for future research in the field.</dc:description>
	<dc:publisher xml:lang="en-US">FEBI UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2024-08-04</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/komitmen/article/view/38130</dc:identifier>
	<dc:identifier>10.15575/jim.v5i2.38130</dc:identifier>
	<dc:source xml:lang="en-US">KOMITMEN: Jurnal Ilmiah Manajemen; Vol. 5 No. 2 (2024): KOMITMEN: Jurnal Ilmiah Manajemen; 22-30</dc:source>
	<dc:source>2723-1526</dc:source>
	<dc:source>10.15575/jim.v5i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/komitmen/article/view/38130/11243</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Komitmen: Jurnal Ilmiah Manajemen</dc:rights>
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