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Strategies for Improving the Economy of Creative MSMEs Communities in Bamboo Crafts in Binjai City from an Islamic Economic Perspective

Al-Muamalat · Vol. 11 No. 1 (2024) · hlm. 137–159

DOI
10.15575/am.v11i1.34281
ISSN
2716-0610, 2086-3225
Terbit
2024-01-31
Penerbit
Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

In developing countries, MSMEs represent the largest economic sector capable of absorbing a significant proportion of the labor force. Currently, MSMEs are driven by a wave of creative economy that transforms natural resources that have no economic value into high-value products. As a result, people's income increases due to this economic activity. One of the creative MSMEs, the bamboo craft industry in Binjai city, is known as the center of the bamboo craft industry. However, the overall income of MSME players in the area has not shown a significant increase. This research aims to analyze the business strategies used and view them from an Islamic economic perspective. The research method is qualitative research with a SWOT analysis. Primary data was obtained from 10 bamboo craft MSME players in Binjai, while secondary data came from scientific publications and BPS of Binjai city. The results indicated that the business strategy employed by bamboo craft MSMEs in Binjai City is consistent with Islamic economic principles. The strategy derived from the SWOT analysis is the SO strategy, which focuses on capitalizing on market opportunities and optimizing strengths for product development. This research offers insights into how the creative economy can drive MSMEs and enhance community income, as well as how business strategies can be aligned with Islamic economic values to achieve sustainable success.

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27 penulis · 45 tautan kepenulisan bersama · 15 lintas organisasi

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  • Universitas Islam Negeri Sumatera Utara
  • Tanjungpura University
  • North Sumatra Islamic University
  • Universitas Syiah Kuala
  • State University of Semarang
  • Malikussaleh University
  • State University of Medan
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Ruqiah Ganda Putri PanjaitanState University of Semarang1
Titin TitinTanjungpura University1
Siti Nurhasanah Br GintingUniversitas Islam Negeri Sumatera Utara1
Khairina TambunanUniversitas Islam Negeri Sumatera Utara1
A RismaDaniUniversitas Islam Negeri Sumatera Utara1
Atika AtikaUniversitas Islam Negeri Sumatera Utara1
Maidalena MaidalenaUniversitas Islam Negeri Sumatera Utara1
Widya SyaputriUniversitas Islam Negeri Sumatera Utara1
Juliana NasutionUniversitas Islam Negeri Sumatera Utara1
Anggita DamayantiUniversitas Islam Negeri Sumatera Utara1
Nadya Ananda EfendiUniversitas Islam Negeri Sumatera Utara1
Muhammad SyahbudiUniversitas Islam Negeri Sumatera Utara1
Atika AtikaUniversitas Islam Negeri Sumatera Utara1
Rizky Bona Manobing HutasoitUniversitas Islam Negeri Sumatera Utara1
T. Razita SyahindaUniversitas Islam Negeri Sumatera Utara1
Aqwa Naser DaulayUniversitas Islam Negeri Sumatera Utara1
Hunny Lutpiah BasriNorth Sumatra Islamic University1
Sugianto SugiantoNorth Sumatra Islamic University1
Siti MaryamMalikussaleh University1
Fitriana FitrianaUniversitas Syiah Kuala1
Rosmala DewiState University of Medan1
Izzatul JannahUniversitas Syiah Kuala1
B. Miftahulzannah SiregarAfiliasi tidak diketahui1
Faisal Umardani HasibuanUniversitas Islam Negeri Sumatera Utara1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/mua/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategies for Improving the Economy of Creative MSMEs Communities in Bamboo Crafts in Binjai City from an Islamic Economic Perspective</dc:title>
	<dc:creator>Nurulita, Anggia</dc:creator>
	<dc:creator>Nurbaiti, Nurbaiti</dc:creator>
	<dc:creator>Harahap, Muhammad Ikhsan</dc:creator>
	<dc:subject xml:lang="en-US">Community Economy</dc:subject>
	<dc:subject xml:lang="en-US">Creative MSMEs</dc:subject>
	<dc:subject xml:lang="en-US">Islamic Economic Perspective</dc:subject>
	<dc:description xml:lang="en-US">In developing countries, MSMEs represent the largest economic sector capable of absorbing a significant proportion of the labor force. Currently, MSMEs are driven by a wave of creative economy that transforms natural resources that have no economic value into high-value products. As a result, people's income increases due to this economic activity. One of the creative MSMEs, the bamboo craft industry in Binjai city, is known as the center of the bamboo craft industry. However, the overall income of MSME players in the area has not shown a significant increase. This research aims to analyze the business strategies used and view them from an Islamic economic perspective. The research method is qualitative research with a SWOT analysis. Primary data was obtained from 10 bamboo craft MSME players in Binjai, while secondary data came from scientific publications and BPS of Binjai city. The results indicated that the business strategy employed by bamboo craft MSMEs in Binjai City is consistent with Islamic economic principles. The strategy derived from the SWOT analysis is the SO strategy, which focuses on capitalizing on market opportunities and optimizing strengths for product development. This research offers insights into how the creative economy can drive MSMEs and enhance community income, as well as how business strategies can be aligned with Islamic economic values to achieve sustainable success.</dc:description>
	<dc:publisher xml:lang="en-US">Department of Sharia Economic Law, Faculty Sharia and Law, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2024-01-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/mua/article/view/34281</dc:identifier>
	<dc:identifier>10.15575/am.v11i1.34281</dc:identifier>
	<dc:source xml:lang="en-US">Al-Muamalat; Vol. 11 No. 1 (2024): January; 137-159</dc:source>
	<dc:source>2716-0610</dc:source>
	<dc:source>2086-3225</dc:source>
	<dc:source>10.15575/am.v11i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/mua/article/view/34281/10666</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 The Author(s)</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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