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Open access Jurnal SINTA 2

Decision Support System For Determining Campus Promotion Media In New Student Admissions With Analytical Network Process And Regression Methods

IJCCS (Indonesian Journal of Computing and Cybernetics Systems) · Vol. 15 No. 2 (2021) · pp. 189–198

DOI
10.22146/ijccs.64544
ISSN
2460-7258, 1978-1520
Published
2021-04-30
Publisher
IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

Campus promotion is carried out in an effort to introduce the campus to the community, especially prospective new students. This effort was carried out as an action that was considered effective in recruiting new students. Various obstacles experienced by tertiary institutions in implementing campus promotion, namely the lack of need for supporting funds, limited human resources (HR), the right decision system for the selection of promotional media. This study analyzes the decision support system in selecting the right promotional media for campus promotion. The research objective is to assist campus management in selecting the right promotional media with a decision support system for determining the promotion media for new student admissions and determining the priority of the promotional media that will be used by private universities (PTS) in the city of Kendari. The sample in this study amounted to 40 respondents from 24 universities. The method used is the Analytical Network Process (ANP) method and the Regression method uses factor analysis. The results of the research analysis show that promotional media using the campus website has a number one rating, namely with a value of 26.2% while word of mouth has a second rating of 23.3%, then social media with a score of 23.1%, brochure 8.9%, print media and electronic media with a value of 6.2% and billboards have a value of 5.7%.

Keywords

Collaboration network of the authors

9 authors · 13 co-authorship links · 5 across different organisations

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Handayani Makassar
  • STMIK Bina Bangsa
  • STMIK Catur Sakti Kendari
  • Hasanuddin University
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
Show as table
Co-authorOrganisationJoint articles
Muh. Fauzan SaidUniversitas Handayani Makassar1
Eva Yulia PuspaningrumUniversitas Handayani Makassar1
Syamsu AlamUniversitas Handayani Makassar1
Ilin SukmaSTMIK Catur Sakti Kendari1
Syafruddin SyarifHasanuddin University1
Ulil AmriUniversitas Handayani Makassar1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.ugm.ac.id/ijccs/oai, first harvested 26 Okt 2026, last seen 26 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Decision Support System For Determining Campus Promotion Media In New Student Admissions With  Analytical Network Process And Regression Methods</dc:title>
	<dc:creator>Iman, Nur</dc:creator>
	<dc:creator>Sahibu, Supriadi</dc:creator>
	<dc:creator>Arda, Abdul Latief</dc:creator>
	<dc:subject xml:lang="en-US">Sistem Komputer</dc:subject>
	<dc:subject xml:lang="en-US">Promotion Media; Decision Support Systems; Analytical Network Process; Regression</dc:subject>
	<dc:description xml:lang="en-US">Campus promotion is carried out in an effort to introduce the campus to the community, especially prospective new students. This effort was carried out as an action that was considered effective in recruiting new students. Various obstacles experienced by tertiary institutions in implementing campus promotion, namely the lack of need for supporting funds, limited human resources (HR), the right decision system for the selection of promotional media. This study analyzes the decision support system in selecting the right promotional media for campus promotion. The research objective is to assist campus management in selecting the right promotional media with a decision support system for determining the promotion media for new student admissions and determining the priority of the promotional media that will be used by private universities (PTS) in the city of Kendari. The sample in this study amounted to 40 respondents from 24 universities. The method used is the Analytical Network Process (ANP) method and the Regression method uses factor analysis. The results of the research analysis show that promotional media using the campus website has a number one rating, namely with a value of 26.2% while word of mouth has a second rating of 23.3%, then social media with a score of 23.1%, brochure 8.9%, print media and electronic media with a value of 6.2% and billboards have a value of 5.7%.</dc:description>
	<dc:publisher xml:lang="en-US">IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.</dc:publisher>
	<dc:contributor xml:lang="en-US">-</dc:contributor>
	<dc:date>2021-04-30</dc:date>
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	<dc:identifier>https://journal.ugm.ac.id/ijccs/article/view/64544</dc:identifier>
	<dc:identifier>10.22146/ijccs.64544</dc:identifier>
	<dc:source xml:lang="en-US">IJCCS (Indonesian Journal of Computing and Cybernetics Systems); Vol 15, No 2 (2021): April; 189-198</dc:source>
	<dc:source>2460-7258</dc:source>
	<dc:source>1978-1520</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.ugm.ac.id/ijccs/article/view/64544/31158</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 IJCCS (Indonesian Journal of Computing and Cybernetics Systems)</dc:rights>
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