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Pengelolaan Digital PR melalui Instagram @Dinkeskota.Bdg dalam Menyebarkan Informasi

Reputation: Jurnal Ilmu Hubungan Masyarakat · Vol. 6 No. 2 (2024) · hlm. 121–140

DOI
10.15575/reputation.v6i2.20536
ISSN
2747-0024
Terbit
2024-08-28
Penerbit
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

This study aims to determine the management of digital PR through Instagram @dinkeskota.bdg in disseminating information during the pandemic which refers to the concept of The Circular Model of Some for Social Communication. The method used in this study is a qualitative descriptive method with data collection techniques through observation and in-depth interviews. The results showed that the Public Relations of the Bandung City Health Office had implemented digital PR management through Instagram @dinkeskota.bdg in accordance with the concept of The Circular Model of Some for Social Communication proposed by Regina Luttrell with the following indicators: (1) Share stage; setting targets, and building public trust. (2) optimization stage; collaborate with other institutions that have high engagement and plan message delivery strategies. (3) management stage; resolve complaints quickly, conduct media monitoring and evaluation. (4) the engagement stage; fast responses (responding quickly) and reposting followers' content.

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  • Sunan Gunung Djati State Islamic University Bandung
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Enok RisdayahSunan Gunung Djati State Islamic University Bandung2
Subagio Budi PrajitnoAfiliasi tidak diketahui2
AS Haris SumadiriaAfiliasi tidak diketahui1
Syifa Maulidha ArdiansyahAfiliasi tidak diketahui1
Raden Ahmad Zacky HakimAfiliasi tidak diketahui1
Asep Saeful MuhtadiAfiliasi tidak diketahui1
Frieska Chairunnisa ZainAfiliasi tidak diketahui1
Fahita Putri Putri SalsabilaAfiliasi tidak diketahui1
Aep WahyudinAfiliasi tidak diketahui1
Well Vira Dela Cita BaktiAfiliasi tidak diketahui1
Ahmad SarbiniAfiliasi tidak diketahui1
Revina DamayantiAfiliasi tidak diketahui1
Ezga Mayzamelilla GhievannyAfiliasi tidak diketahui1
Encep DulwahabAfiliasi tidak diketahui1
Eneng Aat SolihatAfiliasi tidak diketahui1
Barzan FaizinAfiliasi tidak diketahui1
Wanda Seftia ApriyantiAfiliasi tidak diketahui1
Susanti Ainul FitriSunan Gunung Djati State Islamic University Bandung1
Anggressya MoscanaAfiliasi tidak diketahui1
Ahmad Habibie RamdhaniAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/reputation/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Pengelolaan Digital PR melalui Instagram @Dinkeskota.Bdg dalam Menyebarkan Informasi</dc:title>
	<dc:creator>Cempaka, Kirana Ayu</dc:creator>
	<dc:creator>Fakhruroji, Mochammad</dc:creator>
	<dc:creator>Astuti, Dyah Rahmi</dc:creator>
	<dc:description xml:lang="en-US">This study aims to determine the management of digital PR through Instagram @dinkeskota.bdg in disseminating information during the pandemic which refers to the concept of The Circular Model of Some for Social Communication. The method used in this study is a qualitative descriptive method with data collection techniques through observation and in-depth interviews. The results showed that the Public Relations of the Bandung City Health Office had implemented digital PR management through Instagram @dinkeskota.bdg in accordance with the concept of The Circular Model of Some for Social Communication proposed by Regina Luttrell with the following indicators: (1) Share stage; setting targets, and building public trust. (2) optimization stage; collaborate with other institutions that have high engagement and plan message delivery strategies. (3) management stage; resolve complaints quickly, conduct media monitoring and evaluation. (4) the engagement stage; fast responses (responding quickly) and reposting followers' content.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2024-08-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/reputation/article/view/20536</dc:identifier>
	<dc:identifier>10.15575/reputation.v6i2.20536</dc:identifier>
	<dc:source xml:lang="en-US">Reputation: Jurnal Ilmu Hubungan Masyarakat; Vol. 6 No. 2 (2021): REPUTATION: Jurnal Ilmu Hubungan Masyarakat; 121-140</dc:source>
	<dc:source>2747-0024</dc:source>
	<dc:source>10.15575/reputation.v6i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/reputation/article/view/20536/11385</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2021 Reputation: Jurnal Ilmu Hubungan Masyarakat</dc:rights>
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