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Strategi Marketing Public Relations Melalui Pelayanan Digital Kabayan Pasti

Reputation: Jurnal Ilmu Hubungan Masyarakat · Vol. 6 No. 3 (2024) · hlm. 283–302

DOI
10.15575/reputation.v6i3.20789
ISSN
2747-0024
Terbit
2024-08-29
Penerbit
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

This study aims to describe the public relations marketing strategy of the Ministry of Law and Human Rights of West Java through the Kabayan Pasti digital service. The research method used is descriptive qualitative method. The results show that the marketing public relations strategy implemented by the Public Relations of the Ministry of Law and Human Rights of West Java is through three strategies, namely 1) pull strategy (attract public attention) through providing information about Kabayan Pasti and the use of social media, 2) push strategy (strategy to encourage public interest) by providing research facilities in using Kabayan Pasti and being responsive to the community, 3) through strategies (influence strategies to form opinions) through stakeholder relationships and community satisfaction surveys.

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8 penulis · 11 tautan kepenulisan bersama

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  • Sunan Gunung Djati State Islamic University Bandung
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
  • Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel
Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dadan SuherdianaAfiliasi tidak diketahui1
Ahmad Abdul Mugits BurhanudinAfiliasi tidak diketahui1
Rusmulyadi RusmulyadiSunan Gunung Djati State Islamic University Bandung1
Laela AnjelinaAfiliasi tidak diketahui1
Lina Kamila RahmasariAfiliasi tidak diketahui1
Lusiana RahmawatiAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/reputation/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Marketing Public Relations Melalui Pelayanan Digital Kabayan Pasti</dc:title>
	<dc:creator>Khoerunnisa, Lulu</dc:creator>
	<dc:creator>Maarif, Abdul Aziz</dc:creator>
	<dc:description xml:lang="en-US">This study aims to describe the public relations marketing strategy of the Ministry of Law and Human Rights of West Java through the Kabayan Pasti digital service. The research method used is descriptive qualitative method. The results show that the marketing public relations strategy implemented by the Public Relations of the Ministry of Law and Human Rights of West Java is through three strategies, namely 1) pull strategy (attract public attention) through providing information about Kabayan Pasti and the use of social media, 2) push strategy (strategy to encourage public interest) by providing research facilities in using Kabayan Pasti and being responsive to the community, 3) through strategies (influence strategies to form opinions) through stakeholder relationships and community satisfaction surveys.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2024-08-29</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/reputation/article/view/20789</dc:identifier>
	<dc:identifier>10.15575/reputation.v6i3.20789</dc:identifier>
	<dc:source xml:lang="en-US">Reputation: Jurnal Ilmu Hubungan Masyarakat; Vol. 6 No. 3 (2022): REPUTATION: Jurnal Ilmu Hubungan Masyarakat; 283-302</dc:source>
	<dc:source>2747-0024</dc:source>
	<dc:source>10.15575/reputation.v6i3</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/reputation/article/view/20789/11397</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Reputation: Jurnal Ilmu Hubungan Masyarakat</dc:rights>
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