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Corporate Social Responsibility PT Kereta Api Indonesia (Persero) dalam Penguatan Program Sahabat Difabel

Reputation: Jurnal Ilmu Hubungan Masyarakat · Vol. 7 No. 1 (2022) · hlm. 87–110

DOI
10.15575/reputation.v7i1.29919
ISSN
2747-0024
Terbit
2022-09-20
Penerbit
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

This research aims to find out the process carried out by CSR PT KAI (Persero) in running a program organized through difable friends, using the four steps of public relations and using a qualitative approach with descriptive methods. Researchers used data collection techniques through in-depth interviews, observation, and documentation. The results showed that the results of this study indicate that PT Kereta Api (Persero)'s Corporate Social Responsibility in strengthening the difable friend program is considered effective. Running a program for the welfare of people with disabilities is an effort to build the company's image in the eyes of the community by providing services both morally and materially. Thus, through the difable friend program, the public perception of PT KAI (Persero) as a company that takes sides and is friendly to people with disabilities.

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38 penulis · 77 tautan kepenulisan bersama · 16 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Ministry of Religious Affairs
  • Sultan Ageng Tirtayasa University
  • Universitas Mitra Bangsa
  • Universitas Muhammadiyah Bandung
  • Universitas Mathla'ul Anwar Banten
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Asep Saeful MuhtadiSunan Gunung Djati State Islamic University Bandung3
Dyah Rahmi AstutiSunan Gunung Djati State Islamic University Bandung3
Darajat WibawaSunan Gunung Djati State Islamic University Bandung2
Hamzah TurmudiSunan Gunung Djati State Islamic University Bandung2
Lida Imelda CholidahSunan Gunung Djati State Islamic University Bandung2
Rizki LaelaniSunan Gunung Djati State Islamic University Bandung1
Ditya Rafi MuttaqinSunan Gunung Djati State Islamic University Bandung1
Muhammad Zaldy ZulfikarSunan Gunung Djati State Islamic University Bandung1
Sinta DewantiSunan Gunung Djati State Islamic University Bandung1
Wawan IrawanUniversitas Mitra Bangsa1
Roni TabroniUniversitas Muhammadiyah Bandung1
Dadang KahmadSunan Gunung Djati State Islamic University Bandung1
Muhammad Fachri Misbahuddin ZMinistry of Religious Affairs1
Imron RosyidiSunan Gunung Djati State Islamic University Bandung1
Rif'at Fatkhurrohman JaelaniSunan Gunung Djati State Islamic University Bandung1
Moch FakhrurojiSunan Gunung Djati State Islamic University Bandung1
Syaiful HalimUniversitas Mathla'ul Anwar Banten1
Iman MukhromanSultan Ageng Tirtayasa University1
Ikhsan AhmadSultan Ageng Tirtayasa University1
Asep Iwan SetiawanSunan Gunung Djati State Islamic University Bandung1
Raihan Aqhsal ArighiSunan Gunung Djati State Islamic University Bandung1
Andhika Eka PutarantoSunan Gunung Djati State Islamic University Bandung1
Yuyun YuningsihSunan Gunung Djati State Islamic University Bandung1
Muhammad Husin HusinSunan Gunung Djati State Islamic University Bandung1
Mohamad Rinaldi NugrohoSunan Gunung Djati State Islamic University Bandung1
Rusmulyadi RusmulyadiSunan Gunung Djati State Islamic University Bandung1
Muhammad Rivan Al FiqriSunan Gunung Djati State Islamic University Bandung1
Hani FatunisaSunan Gunung Djati State Islamic University Bandung1
Gisna Prima RembulanSunan Gunung Djati State Islamic University Bandung1
Mirha FitrianiSunan Gunung Djati State Islamic University Bandung1
Ahmad FuadSunan Gunung Djati State Islamic University Bandung1
Robby Al Dino KhoiriSunan Gunung Djati State Islamic University Bandung1
Asep Iwan SetiawanSunan Gunung Djati State Islamic University Bandung1
Yusuf Zainal AbidinAfiliasi tidak diketahui1
Efendi RahmatMinistry of Religious Affairs1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/reputation/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Corporate Social Responsibility PT Kereta Api Indonesia (Persero) dalam Penguatan Program Sahabat Difabel</dc:title>
	<dc:creator>Wulandari, Zulfa Amania Asfani</dc:creator>
	<dc:creator>Mukarom, Zaenal</dc:creator>
	<dc:creator>Faizin, Barzan</dc:creator>
	<dc:description xml:lang="en-US">This research aims to find out the process carried out by CSR PT KAI (Persero) in running a program organized through difable friends, using the four steps of public relations and using a qualitative approach with descriptive methods. Researchers used data collection techniques through in-depth interviews, observation, and documentation. The results showed that the results of this study indicate that PT Kereta Api (Persero)'s Corporate Social Responsibility in strengthening the difable friend program is considered effective. Running a program for the welfare of people with disabilities is an effort to build the company's image in the eyes of the community by providing services both morally and materially. Thus, through the difable friend program, the public perception of PT KAI (Persero) as a company that takes sides and is friendly to people with disabilities.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2022-09-20</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/reputation/article/view/29919</dc:identifier>
	<dc:identifier>10.15575/reputation.v7i1.29919</dc:identifier>
	<dc:source xml:lang="en-US">Reputation: Jurnal Ilmu Hubungan Masyarakat; Vol. 7 No. 1 (2022): REPUTATION: Jurnal Ilmu Hubungan Masyarakat; 87-110</dc:source>
	<dc:source>2747-0024</dc:source>
	<dc:source>10.15575/reputation.v7i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/reputation/article/view/29919/11579</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2022 Reputation: Jurnal Ilmu Hubungan Masyarakat</dc:rights>
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