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Corporate Identity Tagline "Radionya Urang Bandung" Urban Radio

Reputation: Jurnal Ilmu Hubungan Masyarakat · Vol. 8 No. 2 (2023) · hlm. 163–182

DOI
10.15575/reputation.v8i2.31157
ISSN
2747-0024
Terbit
2023-06-28
Penerbit
Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung
Bahasa
eng

Abstrak

Corporate identity is a very important element and plays a big role in the development of Urban Radio. This research aims to find out about Urban Radio's Corporate Identity Tagline "Radionya Urang Bandung". The stages carried out are the Recognition, Recall and Top of Mind stages. This research uses a qualitative approach, with descriptive methods, and a constructivist paradigm. Data collection was carried out using passive participant observation techniques and in-depth interviews. the process of introducing the corporate identity of Urban Radio's tagline "Radionya Urang Bandung" is (1) recognition, (2) Recall, and (3) top of mind. Urban Radio has gone through stages in accordance with the Brand Awareness concept, namely the Recognition, Recall and Top of Mind stages.

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32 penulis · 55 tautan kepenulisan bersama · 2 lintas organisasi

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  • Sunan Gunung Djati State Islamic University Bandung
  • Sriwijaya University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Encep DulwahabSunan Gunung Djati State Islamic University Bandung2
Nur Aiâ€TMni WidiantiSunan Gunung Djati State Islamic University Bandung1
Zaenal MukaromSunan Gunung Djati State Islamic University Bandung1
Rif'at Fatkhurrohman JaelaniSunan Gunung Djati State Islamic University Bandung1
Soleh SolehSunan Gunung Djati State Islamic University Bandung1
Yuliani YulianiSriwijaya University1
Ridwan RustandiSunan Gunung Djati State Islamic University Bandung1
Salmah Muhdi BamatrafSunan Gunung Djati State Islamic University Bandung1
Ikhsan - HambaliSunan Gunung Djati State Islamic University Bandung1
Angela Gaya NovikoSunan Gunung Djati State Islamic University Bandung1
Dyah Rahmi AstutiSunan Gunung Djati State Islamic University Bandung1
Aldi FadillahSunan Gunung Djati State Islamic University Bandung1
Syahda Adi RatnaSunan Gunung Djati State Islamic University Bandung1
Asep Saeful MuhtadiSunan Gunung Djati State Islamic University Bandung1
Putri Meilani CahyantiSunan Gunung Djati State Islamic University Bandung1
Betty TresnawatySunan Gunung Djati State Islamic University Bandung1
Siti Alviatul AzizaSunan Gunung Djati State Islamic University Bandung1
Siska AyunitaSunan Gunung Djati State Islamic University Bandung1
Atjep MuhlisSunan Gunung Djati State Islamic University Bandung1
Ayu Sri WahyuniSunan Gunung Djati State Islamic University Bandung1
Aang RidwanSunan Gunung Djati State Islamic University Bandung1
Al-kindi Nur FuadiSunan Gunung Djati State Islamic University Bandung1
Siti SumijatySunan Gunung Djati State Islamic University Bandung1
Alifia NabilaSunan Gunung Djati State Islamic University Bandung1
Tazkia Aulia RahmahSunan Gunung Djati State Islamic University Bandung1
Rojudin RojudinSunan Gunung Djati State Islamic University Bandung1
Muhammad Raihan RizqullohSunan Gunung Djati State Islamic University Bandung1
Puput Aprilia HermawatiAfiliasi tidak diketahui1
Darajat WibawaSunan Gunung Djati State Islamic University Bandung1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/reputation/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Corporate Identity Tagline "Radionya Urang Bandung" Urban Radio</dc:title>
	<dc:creator>Fauzie, Ahmad Faqih</dc:creator>
	<dc:creator>Rosyidi, Imron</dc:creator>
	<dc:creator>Nur Chidayah, Prita Priantini</dc:creator>
	<dc:description xml:lang="en-US">Corporate identity is a very important element and plays a big role in the development of Urban Radio. This research aims to find out about Urban Radio's Corporate Identity Tagline "Radionya Urang Bandung". The stages carried out are the Recognition, Recall and Top of Mind stages. This research uses a qualitative approach, with descriptive methods, and a constructivist paradigm. Data collection was carried out using passive participant observation techniques and in-depth interviews. the process of introducing the corporate identity of Urban Radio's tagline "Radionya Urang Bandung" is (1) recognition, (2) Recall, and (3) top of mind. Urban Radio has gone through stages in accordance with the Brand Awareness concept, namely the Recognition, Recall and Top of Mind stages.</dc:description>
	<dc:publisher xml:lang="en-US">Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung</dc:publisher>
	<dc:date>2023-06-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/reputation/article/view/31157</dc:identifier>
	<dc:identifier>10.15575/reputation.v8i2.31157</dc:identifier>
	<dc:source xml:lang="en-US">Reputation: Jurnal Ilmu Hubungan Masyarakat; Vol. 8 No. 2 (2023): REPUTATION: Jurnal Ilmu Hubungan Masyarakat; 163-182</dc:source>
	<dc:source>2747-0024</dc:source>
	<dc:source>10.15575/reputation.v8i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/reputation/article/view/31157/11460</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Reputation: Jurnal Ilmu Hubungan Masyarakat</dc:rights>
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