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Komodifikasi Da'i di Media Sosial

Tabligh: Jurnal Komunikasi dan Penyiaran Islam · Vol. 9 No. 4 (2024) · hlm. 423–442

DOI
10.15575/tabligh.v7i2.24829
ISSN
2622-9773, 2622-9781
Terbit
2024-12-28
Penerbit
Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati, Bandung
Bahasa
eng

Abstrak

This study aims to understand how the meaning of commodification of da'i on the object dimension, and the meaning of commodification of da'i on the interpretant dimension contained in the da'wah content of the Lost Youth. This research method seeks in-depth information about the commodification of preachers found on the Lost Youth Youtube channel, using a qualitative approach and constructivism paradigm. The findings of this study indicate that the Pemuda Bersat youtube channel has several da'i commodification techniques, on the sign dimension, namely entertaining and comedic da'wah skills as the preacher's capabilities on social media, on the object dimension, namely the application of symbolic da'wah as da'wah content design on social media, and the interpretant dimension, namely the change in program format construction and the preacher's pernosification as a da'wah content design on social media.

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40 penulis · 65 tautan kepenulisan bersama · 5 lintas organisasi · menampilkan 40 yang paling banyak terhubung

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  • Sunan Gunung Djati State Islamic University Bandung
  • Universitas Ahmad Dahlan
  • Institut Agama Islam Darussalam Martapura
  • Syarif Hidayatullah State Islamic University Jakarta
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Mukhlis AliyudinSunan Gunung Djati State Islamic University Bandung2
Haifa HanifahSunan Gunung Djati State Islamic University Bandung2
Yuliani YulianiSunan Gunung Djati State Islamic University Bandung2
Irfan SanusiSunan Gunung Djati State Islamic University Bandung2
Andri HendrawanAfiliasi tidak diketahui1
Kinkin SyamsudinAfiliasi tidak diketahui1
Arif RahmanUniversitas Ahmad Dahlan1
Sugandi MiharjaSunan Gunung Djati State Islamic University Bandung1
Enjang EnjangSunan Gunung Djati State Islamic University Bandung1
Jeje ZaenudinAfiliasi tidak diketahui1
Pepen Irpan FauzanInstitut Agama Islam Darussalam Martapura1
Tazkia Aulia Rihadatul AisySunan Gunung Djati State Islamic University Bandung1
Sarah Sakiran SalsabilaSunan Gunung Djati State Islamic University Bandung1
Devi EryantiSunan Gunung Djati State Islamic University Bandung1
Dadang Ahmad FajarSunan Gunung Djati State Islamic University Bandung1
Mu'thiyatul ZhillaSunan Gunung Djati State Islamic University Bandung1
Abdul Rahman ShalehSyarif Hidayatullah State Islamic University Jakarta1
Eva Nur HopipahSunan Gunung Djati State Islamic University Bandung1
Sheila NovilaSunan Gunung Djati State Islamic University Bandung1
Yuyun YuningsihSunan Gunung Djati State Islamic University Bandung1
Burhanudin AuliaSunan Gunung Djati State Islamic University Bandung1
Hasna Hasnatul FuadahSunan Gunung Djati State Islamic University Bandung1
Saiful Islam RamdaniSunan Gunung Djati State Islamic University Bandung1
Nase NaseSunan Gunung Djati State Islamic University Bandung1
Fauzidan Wildanul FauSunan Gunung Djati State Islamic University Bandung1
Prita Priantini Nur ChidayahSunan Gunung Djati State Islamic University Bandung1
Salmah Muhdi BamatrafSunan Gunung Djati State Islamic University Bandung1
Zahra Amalia PutriSunan Gunung Djati State Islamic University Bandung1
Atjep MuhlisSunan Gunung Djati State Islamic University Bandung1
Resiana DinataSunan Gunung Djati State Islamic University Bandung1
Rojudin RojudinSunan Gunung Djati State Islamic University Bandung1
Neng Ayu LestariSunan Gunung Djati State Islamic University Bandung1
Aang RidwanSunan Gunung Djati State Islamic University Bandung1
Zuhal Ahsan AuliyaSunan Gunung Djati State Islamic University Bandung1
Aang RidwanSunan Gunung Djati State Islamic University Bandung1
M. Athallah Ariq MuzakkiSunan Gunung Djati State Islamic University Bandung1
Daris Iqbal ChysaraSunan Gunung Djati State Islamic University Bandung1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uinsgd.ac.id/index.php/tabligh/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Komodifikasi Da'i di Media Sosial</dc:title>
	<dc:creator>Mufadil, Al-Lahla Zikri</dc:creator>
	<dc:creator>Mujib, Abdul</dc:creator>
	<dc:creator>Rustandi, Ridwan</dc:creator>
	<dc:description xml:lang="en-US">This study aims to understand how the meaning of commodification of da'i on the object dimension, and the meaning of commodification of da'i on the interpretant dimension contained in the da'wah content of the Lost Youth. This research method seeks in-depth information about the commodification of preachers found on the Lost Youth Youtube channel, using a qualitative approach and constructivism paradigm. The findings of this study indicate that the Pemuda Bersat youtube channel has several da'i commodification techniques, on the sign dimension, namely entertaining and comedic da'wah skills as the preacher's capabilities on social media, on the object dimension, namely the application of symbolic da'wah as da'wah content design on social media, and the interpretant dimension, namely the change in program format construction and the preacher's pernosification as a da'wah content design on social media.</dc:description>
	<dc:publisher xml:lang="en-US">Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati, Bandung</dc:publisher>
	<dc:date>2024-12-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uinsgd.ac.id/index.php/tabligh/article/view/24829</dc:identifier>
	<dc:identifier>10.15575/tabligh.v7i2.24829</dc:identifier>
	<dc:source xml:lang="en-US">Tabligh: Jurnal Komunikasi dan Penyiaran Islam; Vol. 9 No. 4 (2024): Tabligh : Jurnal Komunikasi dan Penyiaran Islam; 423-442</dc:source>
	<dc:source>2622-9773</dc:source>
	<dc:source>2622-9781</dc:source>
	<dc:source>10.15575/tabligh.v7i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uinsgd.ac.id/index.php/tabligh/article/view/24829/14014</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 Tabligh: Jurnal Komunikasi dan Penyiaran Islam</dc:rights>
</oai_dc:dc>