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Shariah Marketing Strategy of Micro, Small, and Medium Enterprises Products in Aceh: A Case of Minyeuk Pret

Jurnal Ilmiah Peuradeun · Vol. 10 No. 2 (2022) · hlm. 433–448

DOI
10.26811/peuradeun.v10i2.653
ISSN
2443-2067, 2338-8617
Terbit
2022-05-30
Penerbit
SCAD Independent
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The province of Aceh as an area of Islamic law has a uniqueness where Islamic culture and values cannot be separated. Business activities such as marketing MSME products have great opportunities to be implemented in terms of Sharia values. Minyeuk Pret product is one of Aceh's local perfume brands which has developed quite a bit since 2015. This study aimed to examine the development strategy of Minyeuk Pret products in Aceh with a marketing approach of Sharia values. The research method used was a qualitative descriptive method at all stages of product creation from upstream to downstream. The results show that the product development efforts undertaken by Minyeuk Pret include improving product quality, selling at affordable prices, good service, processes that are tailored to the needs and tastes of the community, as well as providing environmental benefits with sharia marketing. Implementation of Islamic marketing of perfume products consistently will have a characteristic impact on Islamic values in the creation of local MSME perfume products. This study concluded that Minyeuk Pret products must create a positioning value with aspects of the term halal to build Muslim consumer loyalty to fragrance oil products.

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39 penulis · 84 tautan kepenulisan bersama · 28 lintas organisasi

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  • Universitas Islam Negeri Ar-Raniry
  • Universitas Syiah Kuala
  • Institut Agama Islam Negeri Bone
  • University of Leeds
  • Ankara University
  • Hasanuddin University
  • Padjadjaran University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Heru FahleviUniversitas Syiah Kuala2
Ayumiati AyumiatiUniversitas Islam Negeri Ar-Raniry2
Zaki FuadUniversitas Islam Negeri Ar-Raniry1
Nasrullah HSUniversitas Islam Negeri Ar-Raniry1
Muhammad Umer YasirUniversitas Islam Negeri Ar-Raniry1
Putri SantikaUniversitas Islam Negeri Ar-Raniry1
Abrar AmriUniversitas Islam Negeri Ar-Raniry1
Jalilah JalilahAfiliasi tidak diketahui1
Hendra SyahputraUniversitas Islam Negeri Ar-Raniry1
Miftahul JannahAfiliasi tidak diketahui1
Husnul KhatimahUniversity of Leeds1
Cut ElfidaUniversitas Islam Negeri Ar-Raniry1
Cut Leni NarisyahUniversitas Islam Negeri Ar-Raniry1
Azharsyah IbrahimUniversitas Islam Negeri Ar-Raniry1
Sarah NadiaUniversitas Islam Negeri Ar-Raniry1
Yulindawati YulindawatiUniversitas Islam Negeri Ar-Raniry1
Sarini SyarifuddinUniversitas Islam Negeri Ar-Raniry1
Mauriska AmaliaUniversitas Islam Negeri Ar-Raniry1
Inayatillah DjakfarUniversitas Islam Negeri Ar-Raniry1
Miftahul HaifaUniversitas Islam Negeri Ar-Raniry1
Muhammad ArifinUniversitas Islam Negeri Ar-Raniry1
Isnaliana IsnalianaUniversitas Islam Negeri Ar-Raniry1
Hafiizh MaulanaUniversitas Islam Negeri Ar-Raniry1
Innayatillah InnayatillahUniversitas Islam Negeri Ar-Raniry1
Syukriy AbdullahUniversitas Syiah Kuala1
Lukman ArakeInstitut Agama Islam Negeri Bone1
Ma’adul Yaqien MakkaratengAnkara University1
Kurniati AbidinInstitut Agama Islam Negeri Bone1
Elviana BaharuddinUniversitas Islam Negeri Ar-Raniry1
Evriyenni EvriyenniUniversitas Islam Negeri Ar-Raniry1
Mirna IndrianiUniversitas Syiah Kuala1
Amiruddin AmiruddinHasanuddin University1
Ruslan RuslanUniversitas Syiah Kuala1
Mohammad Benny AlexandriPadjadjaran University1
Fahrul RadhiUniversitas Syiah Kuala1
Mukhlis YunusUniversitas Syiah Kuala1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.scadindependent.org/index.php/jipeuradeun/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Shariah Marketing Strategy of Micro, Small, and Medium Enterprises Products in Aceh: A Case of Minyeuk Pret</dc:title>
	<dc:creator xml:lang="en">Yusuf, Muhammad Yasir</dc:creator>
	<dc:creator xml:lang="en">Jalilah, Jalilah</dc:creator>
	<dc:creator xml:lang="en">Kesuma, Teuku Meldi</dc:creator>
	<dc:subject xml:lang="en">Sharia Marketing</dc:subject>
	<dc:subject xml:lang="en">MSM</dc:subject>
	<dc:subject xml:lang="en">Minyeuk Pret</dc:subject>
	<dc:subject xml:lang="en">Aceh</dc:subject>
	<dc:subject xml:lang="en">Marketing</dc:subject>
	<dc:description xml:lang="en">The province of Aceh as an area of Islamic law has a uniqueness where Islamic culture and values cannot be separated. Business activities such as marketing MSME products have great opportunities to be implemented in terms of Sharia values. Minyeuk Pret product is one of Aceh's local perfume brands which has developed quite a bit since 2015. This study aimed to examine the development strategy of Minyeuk Pret products in Aceh with a marketing approach of Sharia values. The research method used was a qualitative descriptive method at all stages of product creation from upstream to downstream. The results show that the product development efforts undertaken by Minyeuk Pret include improving product quality, selling at affordable prices, good service, processes that are tailored to the needs and tastes of the community, as well as providing environmental benefits with sharia marketing. Implementation of Islamic marketing of perfume products consistently will have a characteristic impact on Islamic values in the creation of local MSME perfume products. This study concluded that Minyeuk Pret products must create a positioning value with aspects of the term halal to build Muslim consumer loyalty to fragrance oil products.</dc:description>
	<dc:publisher xml:lang="en">SCAD Independent</dc:publisher>
	<dc:date>2022-05-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/653</dc:identifier>
	<dc:identifier>10.26811/peuradeun.v10i2.653</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Peuradeun; Vol. 10 No. 2 (2022): Jurnal Ilmiah Peuradeun; 433-448</dc:source>
	<dc:source>2443-2067</dc:source>
	<dc:source>2338-8617</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/653/606</dc:relation>
	<dc:relation>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/653/607</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2022 Muhammad Yasir Yusuf, Jalilah Jalilah, Teuku Meldi Kesuma (Author)</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>