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Higher Education Marketing Strategy: Comparative Study of State Islamic Universities and State Universities
Jurnal Ilmiah Peuradeun
ISSN 2443-2067, 2338-8617
Terbit 2023-09-30
Penerbit SCAD Independent
Bahasa eng
Abstrak
The increasing of State Islamic Universities (PTKIN) in Aceh is contradictory with the minimum interest of Acehnese to study at PTKIN. This phenomenon shows an anomaly in Acehnese religiosity level. This paper aimed to seek Higher Education (HE) marketing strategies in Aceh and to describe the reason for Acehnese low interest in PTKIN. A mixed method was used in this research; meanwhile, an explanatory sequential design was chosen to be the research design. This research was done in 3 PTKIN and 3 State Universities (PTU) in Aceh, where 60 Acehnese students were chosen as respondents. Besides quantitative data, qualitative research was done by interviewing, observing, and studying documentation to get more information. The result showed that the products (departments and accreditation) significantly affected students' interest in HE. This article suggested that PTKIN add more departments to present many choices for society as a place to study at a high education level.
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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.scadindependent.org/index.php/jipeuradeun/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
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<dc:title xml:lang="en">Higher Education Marketing Strategy: Comparative Study of State Islamic Universities and State Universities</dc:title>
<dc:creator xml:lang="en">Fadhli, Muhammad</dc:creator>
<dc:creator xml:lang="en">Salabi, Agus Salim</dc:creator>
<dc:creator xml:lang="en">Siregar, Fauzan Ahmad</dc:creator>
<dc:creator xml:lang="en">Lubis, Harun</dc:creator>
<dc:creator xml:lang="en">Sahudra, Tengku Muhammad</dc:creator>
<dc:subject xml:lang="en">Marketing Strategy</dc:subject>
<dc:subject xml:lang="en">Interest in Entering</dc:subject>
<dc:subject xml:lang="en">Higher Education</dc:subject>
<dc:subject xml:lang="en">PTKIN</dc:subject>
<dc:subject xml:lang="en">Social Sciences</dc:subject>
<dc:subject xml:lang="en">Art and Humanities</dc:subject>
<dc:subject xml:lang="en">Education</dc:subject>
<dc:description xml:lang="en">The increasing of State Islamic Universities (PTKIN) in Aceh is contradictory with the minimum interest of Acehnese to study at PTKIN. This phenomenon shows an anomaly in Acehnese religiosity level. This paper aimed to seek Higher Education (HE) marketing strategies in Aceh and to describe the reason for Acehnese low interest in PTKIN. A mixed method was used in this research; meanwhile, an explanatory sequential design was chosen to be the research design. This research was done in 3 PTKIN and 3 State Universities (PTU) in Aceh, where 60 Acehnese students were chosen as respondents. Besides quantitative data, qualitative research was done by interviewing, observing, and studying documentation to get more information. The result showed that the products (departments and accreditation) significantly affected students' interest in HE. This article suggested that PTKIN add more departments to present many choices for society as a place to study at a high education level.</dc:description>
<dc:publisher xml:lang="en">SCAD Independent</dc:publisher>
<dc:date>2023-09-30</dc:date>
<dc:type>info:eu-repo/semantics/article</dc:type>
<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
<dc:format>application/pdf</dc:format>
<dc:identifier>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/896</dc:identifier>
<dc:identifier>10.26811/peuradeun.v11i3.896</dc:identifier>
<dc:source xml:lang="en">Jurnal Ilmiah Peuradeun; Vol. 11 No. 3 (2023): Jurnal Ilmiah Peuradeun; 791-810</dc:source>
<dc:source>2443-2067</dc:source>
<dc:source>2338-8617</dc:source>
<dc:language>eng</dc:language>
<dc:relation>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/896/761</dc:relation>
<dc:relation>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/896/768</dc:relation>
<dc:rights xml:lang="en">Copyright (c) 2023 Muhammad Fadhli, Agus Salim Salabi, Fauzan Ahmad Siregar, Harun Lubis, Tengku Muhammad Sahudra (Author)</dc:rights>
<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>
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APA 7
Fadhli, M., Salabi, A. S., Siregar, F. A., Lubis, H., & Sahudra, T. M. (2023). Higher Education Marketing Strategy: Comparative Study of State Islamic Universities and State Universities. Jurnal Ilmiah Peuradeun, 11(3), 791–810. https://doi.org/10.26811/peuradeun.v11i3.896
Salin
IEEE
M. Fadhli, A. S. Salabi, F. A. Siregar, H. Lubis, and T. M. Sahudra, “Higher Education Marketing Strategy: Comparative Study of State Islamic Universities and State Universities,” Jurnal Ilmiah Peuradeun, vol. 11, no. 3, pp. 791–810, 2023, doi: 10.26811/peuradeun.v11i3.896.
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