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Platform-Driven Misrepresentation of Muslim Women on Instagram: Religious Commodification in Indonesia’s Beauty Industry

Jurnal Ilmiah Peuradeun · Vol. 14 No. 2 (2026) · hlm. 1417–1442

DOI
10.26811/peuradeun.v14i2.2434
ISSN
2443-2067, 2338-8617
Terbit
2026-05-30
Penerbit
SCAD Independent
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

Instagram has become a major platform shaping the visibility of Muslim women in Indonesia’s beauty industry, where aesthetic appeal, religious symbolism, and commercial promotion are closely connected. Existing studies have discussed Muslim women’s identity performance, modest fashion, and influencer culture, but limited attention has been given to how misrepresentation is systematically produced through visual and discursive practices. This study aims to analyse how Muslim women are represented through the intersection of objectification and religious commodification within Instagram’s influencer economy. Using qualitative Critical Discourse Analysis, this study examines Instagram posts from five Indonesian Muslim women influencers, including images, captions, and audience interactions. The analysis reveals that physical appearance and religious identity function simultaneously as marketable resources, positioning Muslim women as aesthetic objects and symbolic carriers of religiosity in promotional practices. Beauty, modest fashion, luxury consumption, and domestic roles dominate representation, while intellectual and socio-cultural contributions receive limited visibility. This pattern indicates that misrepresentation is driven by platform visibility regimes, algorithmic selection, and commercial imperatives that transform religiosity into digital labour and reinforce gender inequality in digital environments.

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25 penulis · 69 tautan kepenulisan bersama · 54 lintas organisasi

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  • Universitas Gadjah Mada
  • Universitas Islam Negeri Sulthan Thaha Saifuddin Jambi
  • Palacký University Olomouc
  • Universitas Islam Negeri Raden Intan Lampung
  • Institut Agama Islam Negeri Manado
  • Universitas Islam Negeri Raden Fatah Palembang
  • Universitas Negeri Surabaya
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Rekan penulisOrganisasiArtikel bersama
Henky FernandoUniversitas Gadjah Mada6
Irwan AbdullahUniversitas Gadjah Mada2
Leanne MorinPalacký University Olomouc2
Leanne MorinPalacký University Olomouc1
Linda FirdawatyUniversitas Islam Negeri Raden Intan Lampung1
Khodijatul QodriyahUniversitas Nurul Jadid1
Nasruddin YusufInstitut Agama Islam Negeri Manado1
Nurlaila HarunInstitut Agama Islam Negeri Manado1
Muhammad HendriInstitut Seni Indonesia Yogyakarta1
Putri Ananda SakaUniversitas Gadjah Mada1
Agus IndiyantoUniversitas Gadjah Mada1
M. Tahir MalokoUniversitas Islam Negeri Alauddin Makassar1
Arrie BudhiartieUniversitas Jambi1
Firman MuntaqoSriwijaya University1
Siti RochmiyatunUniversitas Islam Negeri Raden Fatah Palembang1
CholidiUniversitas Islam Negeri Raden Fatah Palembang1
Ma'mur SharipovBukhara State University1
Yuliatin YuliatinUniversitas Islam Negeri Sulthan Thaha Saifuddin Jambi1
Illy YantiUniversitas Islam Negeri Sulthan Thaha Saifuddin Jambi1
Siti MahmudahUniversitas Islam Negeri Raden Intan Lampung1
Mahluddin MahluddinUniversitas Islam Negeri Sulthan Thaha Saifuddin Jambi1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.scadindependent.org/index.php/jipeuradeun/oai, pertama di-harvest 7 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en">Platform-Driven Misrepresentation of Muslim Women on Instagram: Religious Commodification in Indonesia’s Beauty Industry</dc:title>
	<dc:creator xml:lang="en">Listyani, Refti Handini</dc:creator>
	<dc:creator xml:lang="en">Larasati, Yuniar Galuh</dc:creator>
	<dc:creator xml:lang="en">Amran, Najah Nadiah</dc:creator>
	<dc:creator xml:lang="en">Lestari, Annisa Dwi</dc:creator>
	<dc:subject xml:lang="en">Platform-Driven Misrepresentation</dc:subject>
	<dc:subject xml:lang="en">Religious Commodification</dc:subject>
	<dc:subject xml:lang="en">Muslim Women</dc:subject>
	<dc:subject xml:lang="en">Digital Labour</dc:subject>
	<dc:subject xml:lang="en">Instagram Influencers</dc:subject>
	<dc:subject xml:lang="en">Art and Humanities (miscelenious)</dc:subject>
	<dc:subject xml:lang="en">Social Sciences (miscelenious)</dc:subject>
	<dc:subject xml:lang="en">Religious Studies</dc:subject>
	<dc:description xml:lang="en">Instagram has become a major platform shaping the visibility of Muslim women in Indonesia’s beauty industry, where aesthetic appeal, religious symbolism, and commercial promotion are closely connected. Existing studies have discussed Muslim women’s identity performance, modest fashion, and influencer culture, but limited attention has been given to how misrepresentation is systematically produced through visual and discursive practices. This study aims to analyse how Muslim women are represented through the intersection of objectification and religious commodification within Instagram’s influencer economy. Using qualitative Critical Discourse Analysis, this study examines Instagram posts from five Indonesian Muslim women influencers, including images, captions, and audience interactions. The analysis reveals that physical appearance and religious identity function simultaneously as marketable resources, positioning Muslim women as aesthetic objects and symbolic carriers of religiosity in promotional practices. Beauty, modest fashion, luxury consumption, and domestic roles dominate representation, while intellectual and socio-cultural contributions receive limited visibility. This pattern indicates that misrepresentation is driven by platform visibility regimes, algorithmic selection, and commercial imperatives that transform religiosity into digital labour and reinforce gender inequality in digital environments.</dc:description>
	<dc:publisher xml:lang="en">SCAD Independent</dc:publisher>
	<dc:date>2026-05-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/2434</dc:identifier>
	<dc:identifier>10.26811/peuradeun.v14i2.2434</dc:identifier>
	<dc:source xml:lang="en">Jurnal Ilmiah Peuradeun; Vol. 14 No. 2 (2026): Jurnal Ilmiah Peuradeun; 1417-1442</dc:source>
	<dc:source>2443-2067</dc:source>
	<dc:source>2338-8617</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/2434/1220</dc:relation>
	<dc:relation>https://journal.scadindependent.org/index.php/jipeuradeun/article/view/2434/1273</dc:relation>
	<dc:rights xml:lang="en">Copyright (c) 2026 Refti Handini Listyani, Yuniar Galuh Larasati, Najah Nadiah Amran, Annisa Dwi Lestari (Author)</dc:rights>
	<dc:rights xml:lang="en">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>