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Value Chain Management of Orchid Businesses: A Case Study of the Indonesian Orchid Association of West Java

AGRARIS: Journal of Agribusiness and Rural Development Research · Vol. 10 No. 1 (2024) · hlm. 90–104

DOI
10.18196/agraris.v10i1.174
ISSN
2527-9238, 2407-814X
Terbit
2024-06-28
Penerbit
Universitas Muhammadiyah Yogyakarta
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The orchid business in West Java can not be separated from the active role of the Indonesian Orchid Association (IOA). Currently, orchid business actors in this province have faced production problems due to their inability to meet market needs, both in quantity and quality. This study aims to identify orchid value chain management in IOA of West Java. The data collection utilized purposive and snowball sampling techniques. The respondents in this study consisted of six breeders, six growers (two seedlers and four juveniles-adults growers), six traders, and two employees of the Department of Food Crops and Horticulture of West Java. The data obtained were mapped using Porter’s value chain model. The research findings disclosed that the orchid value chain began with the procurement of inputs such as planting media, seeds, fertilizer, and pesticides. The production involved the in vitro production of plantlets using seeds obtained from crossbreeding and continued with plant enlargement. Adult and flowering plants were sold directly to consumers or through agents and traders. Two forms of governance existed within the orchid value chain. Market governance occurred between breeders and growers, growers and consumers, agents and traders, and traders and consumers. Whereas modular governance took place between breeders (imports) and industry, as well as the industry and agents. In conclusion, the value chain management of the IOA of West Java was not optimal due to the unimplemented application of tissue culture technology. Consequently, orchid production remained suboptimal and low level of orchid uniformity.

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  • Bandung Institute of Technology
  • Padjadjaran University
  • Sunan Gunung Djati State Islamic University Bandung
  • Hasanuddin University
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Rekan penulisOrganisasiArtikel bersama
Ramadhani Eka PutraBandung Institute of Technology6
Ida KinasihSunan Gunung Djati State Islamic University Bandung4
Ucu JulitaSunan Gunung Djati State Islamic University Bandung2
Mia RosmiatiBandung Institute of Technology2
Rahmansyah DermawanHasanuddin University1
Ahmad FaizalBandung Institute of Technology1
Sudarjat SudarjatAfiliasi tidak diketahui1
Agus SusantoPadjadjaran University1
Endah YuliaPadjadjaran University1
Aries GunawanPadjadjaran University1
Dwi Harya YudistiraPadjadjaran University1
Lulu Lusianti FitriBandung Institute of Technology1
Muhammad Dzaky AlfawwazBandung Institute of Technology1
Agus SusantoPadjadjaran University1
Din Dzakamala Fafi RohmatillahBandung Institute of Technology1
Auliya NurulfahBandung Institute of Technology1
Yenyen FatmalasariBandung Institute of Technology1
Finsa Firlana GusmaraBandung Institute of Technology1
Muhammad Yusuf NurhadiBandung Institute of Technology1
Ramadini Aini AnitasariBandung Institute of Technology1
Naomi Florenata DamanikBandung Institute of Technology1

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Sumber metadata: OAI-PMH (metadata jurnal) https://agraris.umy.ac.id/index.php/agraris/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Value Chain Management of Orchid Businesses: A Case Study of the Indonesian Orchid Association of West Java</dc:title>
	<dc:creator>Salman, Tasya</dc:creator>
	<dc:creator>Aos, Aos</dc:creator>
	<dc:creator>Permana, Agus</dc:creator>
	<dc:subject xml:lang="en-US">Governance</dc:subject>
	<dc:subject xml:lang="en-US">IOA</dc:subject>
	<dc:subject xml:lang="en-US">Orchid</dc:subject>
	<dc:subject xml:lang="en-US">Value chain</dc:subject>
	<dc:subject xml:lang="en-US">West Java</dc:subject>
	<dc:description xml:lang="en-US">The orchid business in West Java can not be separated from the active role of the Indonesian Orchid Association (IOA). Currently, orchid business actors in this province have faced production problems due to their inability to meet market needs, both in quantity and quality. This study aims to identify orchid value chain management in IOA of West Java. The data collection utilized purposive and snowball sampling techniques. The respondents in this study consisted of six breeders, six growers (two seedlers and four juveniles-adults growers), six traders, and two employees of the Department of Food Crops and Horticulture of West Java. The data obtained were mapped using Porter’s value chain model. The research findings disclosed that the orchid value chain began with the procurement of inputs such as planting media, seeds, fertilizer, and pesticides. The production involved the in vitro production of plantlets using seeds obtained from crossbreeding and continued with plant enlargement. Adult and flowering plants were sold directly to consumers or through agents and traders. Two forms of governance existed within the orchid value chain. Market governance occurred between breeders and growers, growers and consumers, agents and traders, and traders and consumers. Whereas modular governance took place between breeders (imports) and industry, as well as the industry and agents. In conclusion, the value chain management of the IOA of West Java was not optimal due to the unimplemented application of tissue culture technology. Consequently, orchid production remained suboptimal and low level of orchid uniformity.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Muhammadiyah Yogyakarta</dc:publisher>
	<dc:date>2024-06-28</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://agraris.umy.ac.id/index.php/agraris/article/view/174</dc:identifier>
	<dc:identifier>10.18196/agraris.v10i1.174</dc:identifier>
	<dc:source xml:lang="en-US">AGRARIS: Journal of Agribusiness and Rural Development Research; Vol. 10 No. 1: January-June 2024; 90-104</dc:source>
	<dc:source>2527-9238</dc:source>
	<dc:source>2407-814X</dc:source>
	<dc:source>10.18196/agraris.v10i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://agraris.umy.ac.id/index.php/agraris/article/view/174/29</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 AGRARIS: Journal of Agribusiness and Rural Development Research</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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