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Strategic Orientations to Strengthen Policymaking: Study of Small-Scale Cassava-Based Agroindustry in Central Java, Indonesia

AGRARIS: Journal of Agribusiness and Rural Development Research · Vol. 9 No. 1 (2023) · hlm. 113–128

DOI
10.18196/agraris.v9i1.183
ISSN
2527-9238, 2407-814X
Terbit
2023-06-27
Penerbit
Universitas Muhammadiyah Yogyakarta
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The cassava agroindustry is an essential part of the food sub-sector, and as it provides economic benefits for business actors from upstream to downstream. The development of the industry has been focused on aspects of cultivation, whereas the aspects of processing, marketing, management, and business innovation also need support. This study aims to formulate strategic orientations of SMEs in developing cassava-based agroindustry. This exploratory study was conducted on SMEs in the agroindustry with products made from cassava. A total of 115 SMEs in Central Java Province were taken as samples using stratified random sampling. Factor analysis was performed with the Principle Component Analysis (PCA). The strategic orientations covered product focus and short-term orientation to survive; market knowledge and flexibility; long-term orientation for market penetration or development; product development innovation to create differentiation; and reactive strategy orientation for stability. These five aspects should be considered to win the competition, build a competitive advantage, and face changes in the business environment. However, implementing them required the commitment of cassava-based SMEs, government support, and the development of collaboration with larger industries. Thus, the strategic orientations could be applied as a regional policy to improve the business performance in the cassava agroindustry in Central Java.

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  • Sebelas Maret University
  • Universitas Ahmad Dahlan
  • STIKES Hang Tuah Surabaya
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Rekan penulisOrganisasiArtikel bersama
Sapja AnantanyuSebelas Maret University3
Rhina Uchyani FajarningsihSebelas Maret University2
Raden Kunto AdiSebelas Maret University2
Donny Puja PuspitoSebelas Maret University2
Nabila Threa FernandaSebelas Maret University1
Eri VirmandoSebelas Maret University1
Heru IriantoSebelas Maret University1
Maria Pinkan Elionora SepoetriSebelas Maret University1
Erlyna Wida RiptantiSebelas Maret University1
Sutrisno Hadi PurnomoSebelas Maret University1
Betha WahyuningtyasSebelas Maret University1
Endang Siti RahayuSebelas Maret University1
Bekti Wahyu UtamiSebelas Maret University1
Emi WidiyantiSebelas Maret University1
Dwiningtyas PadmaningrumSebelas Maret University1
Hanifah IhsaniyatiSebelas Maret University1
Siti Aisyah Tri RahayuSebelas Maret University1
Diana Tantri CahyaningsihSebelas Maret University1
Rossa Kurnia EthasariSTIKES Hang Tuah Surabaya1
Yulia RachmawatiSebelas Maret University1
Diffah HanimSebelas Maret University1
Sunarti SunartiUniversitas Ahmad Dahlan1
Mustofa AhdaUniversitas Ahmad Dahlan1
Ahid MudayanaUniversitas Ahmad Dahlan1

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Sumber metadata: OAI-PMH (metadata jurnal) https://agraris.umy.ac.id/index.php/agraris/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategic Orientations to Strengthen Policymaking: Study of Small-Scale Cassava-Based Agroindustry in Central Java, Indonesia</dc:title>
	<dc:creator>Kusnandar, Kusnandar</dc:creator>
	<dc:creator>Setyowati, Nuning</dc:creator>
	<dc:creator>Rahayu, Wiwit</dc:creator>
	<dc:subject xml:lang="en-US">Cassava-based agroindustry</dc:subject>
	<dc:subject xml:lang="en-US">Principle Component Analysis</dc:subject>
	<dc:subject xml:lang="en-US">Policymaking</dc:subject>
	<dc:subject xml:lang="en-US">Small and Medium Enterprises</dc:subject>
	<dc:subject xml:lang="en-US">Strategic orientations</dc:subject>
	<dc:description xml:lang="en-US">The cassava agroindustry is an essential part of the food sub-sector, and as it provides economic benefits for business actors from upstream to downstream. The development of the industry has been focused on aspects of cultivation, whereas the aspects of processing, marketing, management, and business innovation also need support. This study aims to formulate strategic orientations of SMEs in developing cassava-based agroindustry. This exploratory study was conducted on SMEs in the agroindustry with products made from cassava. A total of 115 SMEs in Central Java Province were taken as samples using stratified random sampling. Factor analysis was performed with the Principle Component Analysis (PCA). The strategic orientations covered product focus and short-term orientation to survive; market knowledge and flexibility; long-term orientation for market penetration or development; product development innovation to create differentiation; and reactive strategy orientation for stability. These five aspects should be considered to win the competition, build a competitive advantage, and face changes in the business environment. However, implementing them required the commitment of cassava-based SMEs, government support, and the development of collaboration with larger industries. Thus, the strategic orientations could be applied as a regional policy to improve the business performance in the cassava agroindustry in Central Java.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Muhammadiyah Yogyakarta</dc:publisher>
	<dc:date>2023-06-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://agraris.umy.ac.id/index.php/agraris/article/view/183</dc:identifier>
	<dc:identifier>10.18196/agraris.v9i1.183</dc:identifier>
	<dc:source xml:lang="en-US">AGRARIS: Journal of Agribusiness and Rural Development Research; Vol. 9 No. 1: January-June 2023; 113-128</dc:source>
	<dc:source>2527-9238</dc:source>
	<dc:source>2407-814X</dc:source>
	<dc:source>10.18196/agraris.v9i1</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://agraris.umy.ac.id/index.php/agraris/article/view/183/8</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2023 AGRARIS: Journal of Agribusiness and Rural Development Research</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>