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Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang

AGRARIS: Journal of Agribusiness and Rural Development Research · Vol. 3 No. 1 (2017) · hlm. 57–66

DOI
10.18196/agr.3145
ISSN
2527-9238, 2407-814X
Terbit
2017-07-27
Penerbit
Universitas Muhammadiyah Yogyakarta
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner.

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35 penulis · 69 tautan kepenulisan bersama · 18 lintas organisasi

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  • IPB University
  • National Research and Innovation Agency
  • Universitas Muhammadiyah Jakarta
  • Universitas Iqra Buru
  • Politeknik Perkeretaapian Indonesia
  • Siliwangi University
  • Muhammadiyah University of Surakarta
  • Afiliasi tidak diketahui
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Tampilkan sebagai tabel
Rekan penulisOrganisasiArtikel bersama
Dahlia NaulyUniversitas Muhammadiyah Jakarta2
Dedi Budiman HakimIPB University2
Burhanuddin BurhanuddinIPB University2
Nyak IlhamNational Research and Innovation Agency2
Bunga WirdaIPB University2
Netti TinaprillaIPB University2
Netti TinapriliaAfiliasi tidak diketahui1
Vela RostwentivaiviIPB University1
HarminiIPB University1
Lilik Noor YuliatiIPB University1
Hartoyo HartoyoIPB University1
Elika SetiawatyIPB University1
Eka Intan Kumala PutriIPB University1
Husen BahasoanUniversitas Iqra Buru1
Muhammad Teguh Iman Aris BandriyoIPB University1
Yusman SaukatIPB University1
HariyadiAfiliasi tidak diketahui1
PuspitasariIPB University1
Adang AgustianNational Research and Innovation Agency1
Nur Elisa FaizatyIPB University1
Kartika WulandariPoliteknik Perkeretaapian Indonesia1
Dwi ApriyaniSiliwangi University1
Penggawa Pietra PramanandaAfiliasi tidak diketahui1
Priyono PriyonoMuhammadiyah University of Surakarta1
Komalawati KomalawatiNational Research and Innovation Agency1
Ratna Winandi AsmarantakaIPB University1
BurhanuddinAfiliasi tidak diketahui1
PriyonoAfiliasi tidak diketahui1
Sri MulatsihIPB University1
R. KusumaningrumIPB University1
A. DarjantoAfiliasi tidak diketahui1
SuprehatinAfiliasi tidak diketahui1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://agraris.umy.ac.id/index.php/agraris/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Strategi Pegembangan Usaha Beras Hitam pada Asosiasi Tani Organik Sawangan di Kabupaten Magelang</dc:title>
	<dc:creator>Stefani, Eska</dc:creator>
	<dc:creator>Nurmalina, Rita</dc:creator>
	<dc:creator>Rifin, Amzul</dc:creator>
	<dc:subject xml:lang="en-US">A'WOT</dc:subject>
	<dc:subject xml:lang="en-US">Black rice</dc:subject>
	<dc:subject xml:lang="en-US">Development strategy</dc:subject>
	<dc:subject xml:lang="en-US">Sawangan organic farmers association</dc:subject>
	<dc:description xml:lang="en-US">The black rice farming is potential to be developed in Indonesia for several reasons, for instance it is a rare local varieties, has many health benefit, high value, and feaseable to be developed based on farming analysis. Magelang regency is a region that has original varieties of black rice. The development of black rice farming was supported by Association of Sawangan Organic Farmers. This study applied internal and external environment analysis and formulated strategy using SWOT analysis, and then the priority strategy was chosen by weighting it based on SWOT analysis framework (A’WOT). Result showed that certified organic product was the most important factor on strength while the decreasing number of black rice farmer was the weakness. Furthermore, increasing people awareness on healty food was the opportunity and the threat was black rice has not been widely known in public. The priority alternative strategy that can be applied by Association of Sawangan Organic Farmers to develop black rice farming is to build a sustainable business partner.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Muhammadiyah Yogyakarta</dc:publisher>
	<dc:date>2017-07-27</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://agraris.umy.ac.id/index.php/agraris/article/view/976</dc:identifier>
	<dc:identifier>10.18196/agr.3145</dc:identifier>
	<dc:source xml:lang="en-US">AGRARIS: Journal of Agribusiness and Rural Development Research; Vol. 3 No. 1: January-June 2017; 57-66</dc:source>
	<dc:source>2527-9238</dc:source>
	<dc:source>2407-814X</dc:source>
	<dc:source>10.18196/agr.31</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://agraris.umy.ac.id/index.php/agraris/article/view/976/101</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 AGRARIS: Journal of Agribusiness and Rural Development Research</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>