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Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process
AGRARIS: Journal of Agribusiness and Rural Development Research · Vol. 5 No. 2 (2020) · hlm. 119–128
ISSN 2527-9238, 2407-814X
Terbit 2020-01-01
Penerbit Universitas Muhammadiyah Yogyakarta
Bahasa eng
Abstrak
This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.
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Sebelas Maret University Direktorat Jenderal Peternakan dan Kesehatan Hewan
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Sumber metadata: OAI-PMH (metadata jurnal) https://agraris.umy.ac.id/index.php/agraris/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
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<dc:title xml:lang="en-US">Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process</dc:title>
<dc:creator>Lubis, Fadli Akbar</dc:creator>
<dc:creator>Harisudin, Mohamad</dc:creator>
<dc:creator>Fajarningsih, Rhina Uchyani</dc:creator>
<dc:subject xml:lang="en-US">Red Chili Agribusiness</dc:subject>
<dc:subject xml:lang="en-US">AHP</dc:subject>
<dc:subject xml:lang="en-US">Development Strategy</dc:subject>
<dc:description xml:lang="en-US">This study aims to formulate a strategy&nbsp;for developing red chili agribusiness&nbsp;that can be applied in Sleman Regency.&nbsp;The study was conducted in Kalasan&nbsp;District since it has the highest red chili&nbsp;production in Sleman Regency. The&nbsp;method used in this research was&nbsp;Analytical Hierarchy Process (AHP).&nbsp;Based on the results of the study there&nbsp;were 5 aspects of strength, 5 aspects of&nbsp;weakness, 5 aspects of opportunity, and&nbsp;5 aspects of threats. All internal and&nbsp;external aspects form the basis for&nbsp;making alternative strategies. The&nbsp;position of grand strategy matrix is&nbsp;quadrant I. There were 5 alternative&nbsp;strategies that are generated and&nbsp;included in the AHP hierarchy structure.&nbsp;Of the 5 alternative strategies, the 05&nbsp;strategy was chosen with a priority&nbsp;weight value of 0.357, namely the&nbsp;strategy with the development of a chili&nbsp;auction market using digital&nbsp;technology.</dc:description>
<dc:publisher xml:lang="en-US">Universitas Muhammadiyah Yogyakarta</dc:publisher>
<dc:date>2020-01-01</dc:date>
<dc:type>info:eu-repo/semantics/article</dc:type>
<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
<dc:format>application/pdf</dc:format>
<dc:identifier>https://agraris.umy.ac.id/index.php/agraris/article/view/1012</dc:identifier>
<dc:identifier>10.18196/agr.5281</dc:identifier>
<dc:source xml:lang="en-US">AGRARIS: Journal of Agribusiness and Rural Development Research; Vol. 5 No. 2: July-December 2019; 119-128</dc:source>
<dc:source>2527-9238</dc:source>
<dc:source>2407-814X</dc:source>
<dc:source>10.18196/agr.2019.52</dc:source>
<dc:language>eng</dc:language>
<dc:relation>https://agraris.umy.ac.id/index.php/agraris/article/view/1012/136</dc:relation>
<dc:rights xml:lang="en-US">Copyright (c) 2019 AGRARIS: Journal of Agribusiness and Rural Development Research</dc:rights>
<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>
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APA 7
Lubis, F. A., Harisudin, M., & Fajarningsih, R. U. (2020). Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process. AGRARIS: Journal of Agribusiness and Rural Development Research, 5(2), 119–128. https://doi.org/10.18196/agr.5281
Salin
IEEE
F. A. Lubis, M. Harisudin, and R. U. Fajarningsih, “Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process,” AGRARIS: Journal of Agribusiness and Rural Development Research, vol. 5, no. 2, pp. 119–128, 2020, doi: 10.18196/agr.5281.
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