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Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process

AGRARIS: Journal of Agribusiness and Rural Development Research · Vol. 5 No. 2 (2020) · hlm. 119–128

DOI
10.18196/agr.5281
ISSN
2527-9238, 2407-814X
Terbit
2020-01-01
Penerbit
Universitas Muhammadiyah Yogyakarta
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-sa/4.0

Abstrak

This study aims to formulate a strategy for developing red chili agribusiness that can be applied in Sleman Regency. The study was conducted in Kalasan District since it has the highest red chili production in Sleman Regency. The method used in this research was Analytical Hierarchy Process (AHP). Based on the results of the study there were 5 aspects of strength, 5 aspects of weakness, 5 aspects of opportunity, and 5 aspects of threats. All internal and external aspects form the basis for making alternative strategies. The position of grand strategy matrix is quadrant I. There were 5 alternative strategies that are generated and included in the AHP hierarchy structure. Of the 5 alternative strategies, the 05 strategy was chosen with a priority weight value of 0.357, namely the strategy with the development of a chili auction market using digital technology.

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  • Direktorat Jenderal Peternakan dan Kesehatan Hewan
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Rekan penulisOrganisasiArtikel bersama
Nuning SetyowatiSebelas Maret University2
Raden Kunto AdiSebelas Maret University2
Devanie Anggun Putri LeksanaSebelas Maret University1
Refa’ul KhairiyakhSebelas Maret University1
Cita Ayu Setia NingsihSebelas Maret University1
Erlyna Wida RiptantiSebelas Maret University1
Widiyanto WidiyantoSebelas Maret University1
Arip WijiantoSebelas Maret University1
Endang Siti RahayuSebelas Maret University1
Minar FerichaniSebelas Maret University1
Suwarto SuwartoSebelas Maret University1
Ernoiz AntriyandartiSebelas Maret University1
Joko PurwantoDirektorat Jenderal Peternakan dan Kesehatan Hewan1
Susi Wuri AniSebelas Maret University1
Catur Tunggal Basuki Joko PSebelas Maret University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://agraris.umy.ac.id/index.php/agraris/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc)
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	<dc:title xml:lang="en-US">Strategi Pengembangan Agribisnis Cabai Merah di Kabupaten Sleman dengan Metode Analytical Hierarchy Process</dc:title>
	<dc:creator>Lubis, Fadli Akbar</dc:creator>
	<dc:creator>Harisudin, Mohamad</dc:creator>
	<dc:creator>Fajarningsih, Rhina Uchyani</dc:creator>
	<dc:subject xml:lang="en-US">Red Chili Agribusiness</dc:subject>
	<dc:subject xml:lang="en-US">AHP</dc:subject>
	<dc:subject xml:lang="en-US">Development Strategy</dc:subject>
	<dc:description xml:lang="en-US">This study aims to formulate a strategy&amp;nbsp;for developing red chili agribusiness&amp;nbsp;that can be applied in Sleman Regency.&amp;nbsp;The study was conducted in Kalasan&amp;nbsp;District since it has the highest red chili&amp;nbsp;production in Sleman Regency. The&amp;nbsp;method used in this research was&amp;nbsp;Analytical Hierarchy Process (AHP).&amp;nbsp;Based on the results of the study there&amp;nbsp;were 5 aspects of strength, 5 aspects of&amp;nbsp;weakness, 5 aspects of opportunity, and&amp;nbsp;5 aspects of threats. All internal and&amp;nbsp;external aspects form the basis for&amp;nbsp;making alternative strategies. The&amp;nbsp;position of grand strategy matrix is&amp;nbsp;quadrant I. There were 5 alternative&amp;nbsp;strategies that are generated and&amp;nbsp;included in the AHP hierarchy structure.&amp;nbsp;Of the 5 alternative strategies, the 05&amp;nbsp;strategy was chosen with a priority&amp;nbsp;weight value of 0.357, namely the&amp;nbsp;strategy with the development of a chili&amp;nbsp;auction market using digital&amp;nbsp;technology.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Muhammadiyah Yogyakarta</dc:publisher>
	<dc:date>2020-01-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://agraris.umy.ac.id/index.php/agraris/article/view/1012</dc:identifier>
	<dc:identifier>10.18196/agr.5281</dc:identifier>
	<dc:source xml:lang="en-US">AGRARIS: Journal of Agribusiness and Rural Development Research; Vol. 5 No. 2: July-December 2019; 119-128</dc:source>
	<dc:source>2527-9238</dc:source>
	<dc:source>2407-814X</dc:source>
	<dc:source>10.18196/agr.2019.52</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://agraris.umy.ac.id/index.php/agraris/article/view/1012/136</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2019 AGRARIS: Journal of Agribusiness and Rural Development Research</dc:rights>
	<dc:rights xml:lang="en-US">https://creativecommons.org/licenses/by-sa/4.0</dc:rights>
</oai_dc:dc>