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Smart Product Recommendations in Web E-Commerce: Leveraging Apriori Algorithm for Market Basket Analysis

IJCCS (Indonesian Journal of Computing and Cybernetics Systems) · Vol. 18 No. 3 (2024)

DOI
10.22146/ijccs.89075
ISSN
2460-7258, 1978-1520
Published
2024-07-31
Publisher
IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.
Language
eng
License
creativecommons.org/licenses/by-sa/4.0

Abstract

The world of online commerce is becoming increasingly competitive, and to succeed in this field, it is not enough to showcase products to potential buyers. It is crucial to offer various products and keep product recommendations up-to-date, especially for customers who buy multiple items. To address this challenge, an intelligent system is needed that can automatically generate trending product recommendations based on sales data. In this research, the Market Basket Analysis (MBA) method analyzes consumer transaction data and identifies products often purchased together. The apriori algorithm is applied to generate association rules, and the Lift Ratio parameter is used to evaluate the strength of these rules. This research is implemented on an e-commerce website, and the generated association rules will be applied to provide automatic product recommendations based on recent sales trends. The results show that the automatic product recommendation system developed for the e-commerce website significantly helps users enhance their online shopping experience. Using the Lift Ratio parameter in validating association rules provides strong evidence of the relevance and accuracy of the generated product recommendations, which can increase customer satisfaction and sales potential.

Keywords

Collaboration network of the authors

6 authors · 9 co-authorship links

Hover or tap a name to highlight its co-authors. Double-click to open the author's page.

  • Universitas Buddhi Dharma
  • Different organisations
  • Same organisation
  • Affiliation unknown
  • Thicker line = more joint articles · bigger circle = more articles
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Co-authorOrganisationJoint articles
Benny DaniawanUniversitas Buddhi Dharma1
Edy EdyUniversitas Buddhi Dharma1
Joese NathanielUniversitas Buddhi Dharma1

Affiliations come from OpenAlex; journal OAI-PMH metadata carries none. Authors without an OpenAlex ID are matched by name, which can merge or split people.

Metadata source: OAI-PMH (metadata jurnal) https://journal.ugm.ac.id/ijccs/oai, first harvested 26 Okt 2026, last seen 26 Okt 2026.
Original metadata (oai_dc) 
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	<dc:title xml:lang="en-US">Smart Product Recommendations in Web E-Commerce: Leveraging Apriori Algorithm for Market Basket Analysis</dc:title>
	<dc:creator>Hendra, Hendra</dc:creator>
	<dc:creator>Hermawan, Aditiya</dc:creator>
	<dc:creator>Edy, Edy</dc:creator>
	<dc:subject xml:lang="en-US">Database</dc:subject>
	<dc:subject xml:lang="en-US">Apriori, Data Mining, E-commerce, Market Basket Analysis (MBA), Website</dc:subject>
	<dc:description xml:lang="en-US"> The world of online commerce is becoming increasingly competitive, and to succeed in this field, it is not enough to showcase products to potential buyers. It is crucial to offer various products and keep product recommendations up-to-date, especially for customers who buy multiple items. To address this challenge, an intelligent system is needed that can automatically generate trending product recommendations based on sales data. In this research, the Market Basket Analysis (MBA) method analyzes consumer transaction data and identifies products often purchased together. The apriori algorithm is applied to generate association rules, and the Lift Ratio parameter is used to evaluate the strength of these rules. This research is implemented on an e-commerce website, and the generated association rules will be applied to provide automatic product recommendations based on recent sales trends. The results show that the automatic product recommendation system developed for the e-commerce website significantly helps users enhance their online shopping experience. Using the Lift Ratio parameter in validating association rules provides strong evidence of the relevance and accuracy of the generated product recommendations, which can increase customer satisfaction and sales potential.</dc:description>
	<dc:publisher xml:lang="en-US">IndoCEISS in colaboration with Universitas Gadjah Mada, Indonesia.</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2024-07-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
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	<dc:identifier>https://journal.ugm.ac.id/ijccs/article/view/89075</dc:identifier>
	<dc:identifier>10.22146/ijccs.89075</dc:identifier>
	<dc:source xml:lang="en-US">IJCCS (Indonesian Journal of Computing and Cybernetics Systems); Vol 18, No 3 (2024): July</dc:source>
	<dc:source>2460-7258</dc:source>
	<dc:source>1978-1520</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.ugm.ac.id/ijccs/article/view/89075/39737</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2024 IJCCS (Indonesian Journal of Computing and Cybernetics Systems)</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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