Development of an e-commerce-based entrepreneurship training model to improve community empowerment: An innovative approach

Hidayat, Dayat; Hoerniasih, Nia; Hermawan, Iwan

doi:10.21831/cp.v45i2.91488

Akses terbuka Jurnal SINTA 1

Development of an e-commerce-based entrepreneurship training model to improve community empowerment: An innovative approach

Cakrawala Pendidikan · Vol. 45 No. 2 (2026)

DOI: 10.21831/cp.v45i2.91488
ISSN: 2442-8620, 0216-1370
Terbit: 2026-06-08
Penerbit: LPMPP Universitas Negeri Yogyakarta
Bahasa: eng
Lisensi: creativecommons.org/licenses/by-sa/4.0

Abstrak

The purpose of this study is to develop an e-commerce-based entrepreneurship training model to empower the community. The study uses a mixed-method research approach combining quantitative and qualitative Research and Development (R&D). The study population consists of 675 participants in e-commerce-based entrepreneurship training at 23 Community Learning Centers (CLCs) in Karawang Regency, West Java Province, Indonesia, all of whom were included in the study sample. The research steps were carried out as follows: preliminary study, planning, initial product development, expert validation and revision, initial product revision, large-scale product testing, final product development, model effectiveness testing, and implementation and dissemination of the e-commerce-based entrepreneurship training model for community empowerment. The results show that conventional entrepreneurship training has not significantly improved participants' skills and knowledge, leaving the community's entrepreneurial knowledge, attitudes, and skills relatively low. Therefore, an e-commerce-based training model was developed and implemented through planning, implementation, and evaluation stages. The use of the e-commerce-based training model resulted in excellent improvements among participants, particularly in their skills in utilizing e-commerce technology to start and manage online businesses, thereby supporting the research objective of improving the community's skills and knowledge in digital entrepreneurship.

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State University of Semarang
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Rekan penulis	Organisasi	Artikel bersama
Salman Rashid	Afiliasi tidak diketahui	3
Froilan Delute Mobo	Afiliasi tidak diketahui	3
Rina Windiarti	State University of Semarang	2
Inayah Inayah	Afiliasi tidak diketahui	2
Ivana Rizki Aulia	Afiliasi tidak diketahui	1
Gita Hindrawati	Afiliasi tidak diketahui	1
Elizabeth Labora	Afiliasi tidak diketahui	1
Gatot Jariono	Afiliasi tidak diketahui	1
Juriana Juriana	Afiliasi tidak diketahui	1
Rina Ambar Dewanti	Afiliasi tidak diketahui	1
Fachri Husaini	Afiliasi tidak diketahui	1
Najwa Nur Samawati Ali	Afiliasi tidak diketahui	1
Vanesha Vanesha	Afiliasi tidak diketahui	1
Sitti Chadidjah	Afiliasi tidak diketahui	1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.uny.ac.id/index.php/cp/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en-US">Development of an e-commerce-based entrepreneurship training model to improve community empowerment: An innovative approach</dc:title>
	<dc:creator>Hidayat, Dayat</dc:creator>
	<dc:creator>Hoerniasih, Nia</dc:creator>
	<dc:creator>Hermawan, Iwan</dc:creator>
	<dc:subject xml:lang="en-US">Entrepreneurship Training</dc:subject>
	<dc:subject xml:lang="en-US">E-Commerce Based</dc:subject>
	<dc:subject xml:lang="en-US">Digital Marketing</dc:subject>
	<dc:subject xml:lang="en-US">Community Empowerment</dc:subject>
	<dc:subject xml:lang="en-US">Community Welfare</dc:subject>
	<dc:description xml:lang="en-US">The purpose of this study is to develop an e-commerce-based entrepreneurship training model to empower the community. The study uses a mixed-method research approach combining quantitative and qualitative Research and Development (R&amp;amp;D). The study population consists of 675 participants in e-commerce-based entrepreneurship training at 23 Community Learning Centers (CLCs) in Karawang Regency, West Java Province, Indonesia, all of whom were included in the study sample. The research steps were carried out as follows: preliminary study, planning, initial product development, expert validation and revision, initial product revision, large-scale product testing, final product development, model effectiveness testing, and implementation and dissemination of the e-commerce-based entrepreneurship training model for community empowerment. The results show that conventional entrepreneurship training has not significantly improved participants' skills and knowledge, leaving the community's entrepreneurial knowledge, attitudes, and skills relatively low. Therefore, an e-commerce-based training model was developed and implemented through planning, implementation, and evaluation stages. The use of the e-commerce-based training model resulted in excellent improvements among participants, particularly in their skills in utilizing e-commerce technology to start and manage online businesses, thereby supporting the research objective of improving the community's skills and knowledge in digital entrepreneurship.</dc:description>
	<dc:publisher xml:lang="en-US">LPMPP Universitas Negeri Yogyakarta</dc:publisher>
	<dc:date>2026-06-08</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.uny.ac.id/index.php/cp/article/view/91488</dc:identifier>
	<dc:identifier>10.21831/cp.v45i2.91488</dc:identifier>
	<dc:source xml:lang="en-US">Jurnal Cakrawala Pendidikan; Vol. 45 No. 2 (2026): Cakrawala Pendidikan (June 2026)</dc:source>
	<dc:source>2442-8620</dc:source>
	<dc:source>0216-1370</dc:source>
	<dc:source>10.21831/cp.v45i2</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.uny.ac.id/index.php/cp/article/view/91488/25720</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2026 Dayat Hidayat, Nia Hoerniasih, Iwan Hermawan</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-sa/4.0</dc:rights>
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