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FAKTOR YANG MEMPENGARUHI LOYALITAS PETERNAK PLASMA DALAM KEMITRAAN USAHA TERNAK AYAM RAS PEDAGING/BROILER RAYON YOGYAKARTA (Kasus di Kemitraan PT. Malindo Feedmill Cabang Yogyakarta)

Caraka Tani: Journal of Sustainable Agriculture · Vol. 31 No. 1 (2016) · hlm. 51–58

DOI
10.20961/carakatani.v31i1.11944
ISSN
2599-2570, 2613-9456
Terbit
2016-03-01
Penerbit
Universitas Sebelas Maret
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

This research aims to know the implementation of the ongoing partnerships in PT Malindo Feedmill branch Yogyakarta, knowing the influence of variable quality of products, service quality, breeder expectation, and corporate image towards the breeders satisfaction, as well as knowing the influence breeders satisfaction towards breeder loyalty. This research uses the basic method of descriptive analytic. This research was carried out at PT. Malindo Feedmill branch Yogyakarta. The method of determining the location of the research done by the purposive method and method of determination of samples is carried out by the census method by the number of samples of 75 respondents. The technique of collecting data through observation, interviews, and questionnaires that have been tested for validity and reliability. The analysis of the data used in this research is a method of Structural Equation Models (SEM) with an alternative method of Partial Least Square (PLS). The results showed that: (1) Partnership patterns in PT Malindo Feedmill. is a core-plasma pattern with a strategy of 'win-win solution', there is a cooperation agreement between the breeders and the company. (2) The product quality does not affect toward breeders satisfaction. (3) The service quality, the breeders expectation and corporate image has a positive influence toward breeders satisfaction. (4) The breeders satisfaction has a positive influence toward breeders loyalty.

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  • Sebelas Maret University
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Rekan penulisOrganisasiArtikel bersama
Kusnandar KusnandarSebelas Maret University2
Wiwit RahayuSebelas Maret University2
Rhina Uchyani FajarningsihSebelas Maret University2
Inesya Nur RohmahSebelas Maret University1
Minar FerichaniSebelas Maret University1
Amalia Nadifta UlfaSebelas Maret University1
Yohana Brenda ApriliaSebelas Maret University1
Donny Puja PuspitoSebelas Maret University1
Endang Siti RahayuSebelas Maret University1
Sutrisno Hadi PurnomoSebelas Maret University1
Ibnu Muchtar RosyidiSebelas Maret University1
Raden Kunto AdiSebelas Maret University1

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Sumber metadata: OAI-PMH (metadata jurnal) http://jurnal.uns.ac.id/carakatani/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">FAKTOR YANG MEMPENGARUHI LOYALITAS PETERNAK PLASMA DALAM KEMITRAAN USAHA TERNAK AYAM RAS PEDAGING/BROILER RAYON YOGYAKARTA (Kasus di Kemitraan PT. Malindo Feedmill Cabang Yogyakarta)</dc:title>
	<dc:creator>Sepoetri, Maria Pinkan Elionora</dc:creator>
	<dc:creator>Irianto, Heru</dc:creator>
	<dc:creator>Setyowati, Nuning</dc:creator>
	<dc:subject xml:lang="en-US">Breeders Satisfaction; Core-Plasma Partnership; Loyalty; Partial Least Square; PLS; Stuctural Equation Model; SEM</dc:subject>
	<dc:description xml:lang="en-US">This research aims to know the implementation of the ongoing partnerships in PT Malindo Feedmill branch Yogyakarta, knowing the influence of variable quality of products, service quality, breeder expectation, and corporate image towards the breeders satisfaction, as well as knowing the influence breeders satisfaction towards breeder loyalty. This research uses the basic method of descriptive analytic. This research was carried out at PT. Malindo Feedmill branch Yogyakarta. The method of determining the location of the research done by the purposive method and method of determination of samples is carried out by the census method by the number of samples of 75 respondents. The technique of collecting data through observation, interviews, and questionnaires that have been tested for validity and reliability. The analysis of the data used in this research is a method of Structural Equation Models (SEM) with an alternative method of Partial Least Square (PLS). The results showed that: (1) Partnership patterns in PT Malindo Feedmill. is a core-plasma pattern with a strategy of 'win-win solution', there is a cooperation agreement between the breeders and the company. (2) The product quality does not affect toward breeders satisfaction. (3) The service quality, the breeders expectation and corporate image has a positive influence toward breeders satisfaction. (4) The breeders satisfaction has a positive influence toward breeders loyalty.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Sebelas Maret</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2016-03-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal.uns.ac.id/carakatani/article/view/11944</dc:identifier>
	<dc:identifier>10.20961/carakatani.v31i1.11944</dc:identifier>
	<dc:source xml:lang="en-US">Caraka Tani: Journal of Sustainable Agriculture; Vol 31, No 1 (2016): March; 51-58</dc:source>
	<dc:source>2599-2570</dc:source>
	<dc:source>2613-9456</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal.uns.ac.id/carakatani/article/view/11944/10484</dc:relation>
	<dc:relation>https://jurnal.uns.ac.id/carakatani/article/downloadSuppFile/11944/2188</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2016 Caraka Tani: Journal of Sustainable Agriculture</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>