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KORELASI FAKTOR PEMBENTUK PERSEPSI DENGAN PERSEPSI KONSUMEN TERHADAP MEDIA PEMASARAN ONLINE (www.goodplant.co.id)

Caraka Tani: Journal of Sustainable Agriculture · Vol. 32 No. 2 (2017) · hlm. 108–115

DOI
10.20961/carakatani.v32i2.14996
ISSN
2599-2570, 2613-9456
Terbit
2017-10-01
Penerbit
Universitas Sebelas Maret
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

The development of information technology has opened a business network, especially the Internet. Agribusiness actors have also started using the internet to market their products using the website. www.goodplant.co.id is an e-commerce that sells hydroponics products. This study is intended to identify the characteristic of perception maker of the consumers of goodplant.co.id, correlation of consumers’ perception maker characteristics and consumers’ perception of quality of goodplant.co.id as an online marketing media. This study applied a descriptive study through the survey. The subject of this study was people who have accessed the website, or people who have done any transaction on the website. The subject was chosen using judgment sampling by Google Docs. The amount of the subject is decided to use the estimation of population proportion and confidence level, which was made with 95% of 100 respondents. This study was conducted using two kinds of data, primary data, and secondary data. The data were analyzed using Kendall correlation. The result of the study showed that: (1) the age range of the respondents is 17 – 34 years old, (2) the education of the respondents are diploma/ undergraduate degree, (3) most of the respondents are an employee or entrepreneur, and having high revenue, (4) most of the also frequently do online shopping. There was a significant correlation between education, revenue, occupation, and online shopping experience toward the consumers’ perceptions of goodplants.co.id as an online marketing media. However, there was no significant correlation between the age range of the consumers with their perceptions of goodplants.co.id as an online marketing media.

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Rekan penulisOrganisasiArtikel bersama
Emi WidiyantiAfiliasi tidak diketahui4
Dwiningtyas PadmaningrumSebelas Maret University3
Suminah SuminahSebelas Maret University2
Sugihardjo SugihardjoSebelas Maret University2
Malik CahyadinSebelas Maret University2
Marcelinus MoloSebelas Maret University2
Kusnandar KusnandarSebelas Maret University2
Dhea Firna AnandaSebelas Maret University1
Agung WibowoSebelas Maret University1
Suwarto SuwartoSebelas Maret University1
Aina Raisyafelia ErnawatiSebelas Maret University1
Putri PermatasariAfiliasi tidak diketahui1
Tiara Octari PravinaAfiliasi tidak diketahui1
Putri PermatasariSebelas Maret University1
Tiara Octari PravinaSebelas Maret University1
Suminah SuminahAfiliasi tidak diketahui1
Muhammad Gilang Nur AlifAfiliasi tidak diketahui1
Muhammad Gilang Nur AlifSebelas Maret University1
Sugihardjo SugihardjoSebelas Maret University1
Bunga KiranaAfiliasi tidak diketahui1
Bunga KiranaSebelas Maret University1
Dwiningtyas PadmaningrumAfiliasi tidak diketahui1
Nur Rahmatul MahshunahAfiliasi tidak diketahui1
Nur Rahmatul MahshunahSebelas Maret University1
Prahastiwi UtariSebelas Maret University1
Sapja AnantanyuSebelas Maret University1
Arief Iman SantosoSebelas Maret University1
Arip WijiantoSebelas Maret University1
Oneng Sunaringtyas PuspitaningsihSebelas Maret University1
Yunastiti PurwaningsihSebelas Maret University1
H. HariniSebelas Maret University1

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Sumber metadata: OAI-PMH (metadata jurnal) http://jurnal.uns.ac.id/carakatani/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
<oai_dc:dc xmlns="http://www.openarchives.org/OAI/2.0/" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:oai_dc="http://www.openarchives.org/OAI/2.0/oai_dc/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/  http://www.openarchives.org/OAI/2.0/oai_dc.xsd">
	<dc:title xml:lang="en-US">KORELASI FAKTOR PEMBENTUK PERSEPSI DENGAN PERSEPSI KONSUMEN TERHADAP MEDIA PEMASARAN ONLINE (www.goodplant.co.id)</dc:title>
	<dc:creator>Tuty, Dita Wahyu Ningtyas</dc:creator>
	<dc:creator>Widiyanti, Emi</dc:creator>
	<dc:creator>Utami, Bekti Wahyu</dc:creator>
	<dc:subject xml:lang="en-US">Consumer; E-commerce; Hydroponics; Perception; Website</dc:subject>
	<dc:description xml:lang="en-US">The development of information technology has opened a business network, especially the Internet. Agribusiness actors have also started using the internet to market their products using the website. www.goodplant.co.id is an e-commerce that sells hydroponics products. This study is intended to identify the characteristic of perception maker of the consumers of goodplant.co.id, correlation of consumers’ perception maker characteristics and consumers’ perception of quality of goodplant.co.id as an online marketing media. This study applied a descriptive study through the survey. The subject of this study was people who have accessed the website, or people who have done any transaction on the website. The subject was chosen using judgment sampling by Google Docs. The amount of the subject is decided to use the estimation of population proportion and confidence level, which was made with 95% of 100 respondents. This study was conducted using two kinds of data, primary data, and secondary data. The data were analyzed using Kendall correlation. The result of the study showed that: (1) the age range of the respondents is 17 – 34 years old, (2) the education of the respondents are diploma/ undergraduate degree, (3) most of the respondents are an employee or entrepreneur, and having high revenue, (4) most of the also frequently do online shopping. There was a significant correlation between education, revenue, occupation, and online shopping experience toward the consumers’ perceptions of goodplants.co.id as an online marketing media. However, there was no significant correlation between the age range of the consumers with their perceptions of goodplants.co.id as an online marketing media.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Sebelas Maret</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2017-10-01</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal.uns.ac.id/carakatani/article/view/14996</dc:identifier>
	<dc:identifier>10.20961/carakatani.v32i2.14996</dc:identifier>
	<dc:source xml:lang="en-US">Caraka Tani: Journal of Sustainable Agriculture; Vol 32, No 2 (2017): October; 108-115</dc:source>
	<dc:source>2599-2570</dc:source>
	<dc:source>2613-9456</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal.uns.ac.id/carakatani/article/view/14996/pdf</dc:relation>
	<dc:relation>https://jurnal.uns.ac.id/carakatani/article/downloadSuppFile/14996/2232</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2017 Caraka Tani: Journal of Sustainable Agriculture</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>