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The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta

Caraka Tani: Journal of Sustainable Agriculture · Vol. 35 No. 1 (2019) · hlm. 33–43

DOI
10.20961/carakatani.v35i1.29336
ISSN
2599-2570, 2613-9456
Terbit
2019-12-03
Penerbit
Universitas Sebelas Maret
Bahasa
eng
Lisensi
creativecommons.org/licenses/by-nc/4.0

Abstrak

Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (Salacca zalacca) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.

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29 penulis · 70 tautan kepenulisan bersama · 23 lintas organisasi

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  • Universitas Gadjah Mada
  • Universitas Islam Negeri Maulana Malik Ibrahim
  • Muhammadiyah University of Yogyakarta
  • Sebelas Maret University
  • Universitas Tunas Pembangunan
  • Siliwangi University
  • Universitas Pattimura
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  • Organisasi berbeda
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Rekan penulisOrganisasiArtikel bersama
Jamhari JamhariUniversitas Gadjah Mada6
Dwidjono Hadi DarwantoUniversitas Gadjah Mada5
Irham IrhamUniversitas Gadjah Mada3
Any SuryantiniUniversitas Gadjah Mada2
Susanawati SusanawatiMuhammadiyah University of Yogyakarta2
Imade Yoga PrasadaUniversitas Gadjah Mada2
Lestari Rahayu WaluyatiUniversitas Gadjah Mada2
Triyono TriyonoMuhammadiyah University of Yogyakarta2
Hani PerwitasariUniversitas Gadjah Mada2
Raden Rara Aulia QonitaSebelas Maret University2
Dedy FitriandiAfiliasi tidak diketahui1
Adnan Putra PratamaUniversitas Gadjah Mada1
Norbertus Citra IrawanUniversitas Tunas Pembangunan1
Arini Wahyu UtamiUniversitas Gadjah Mada1
Ani SuryaniUniversitas Gadjah Mada1
MuntoroAfiliasi tidak diketahui1
I SuhadiUniversitas Gadjah Mada1
Dwidjono Hadi DarwantoAfiliasi tidak diketahui1
Candra NurainiSiliwangi University1
Masyhuri MasyhuriUniversitas Gadjah Mada1
Sugiharti Mulya HandayaniSebelas Maret University1
Natelda R TimiselaUniversitas Pattimura1
Vivin Maharani EkowatiUniversitas Islam Negeri Maulana Malik Ibrahim1
Achmad Sani SupriyantoUniversitas Islam Negeri Maulana Malik Ibrahim1
Siswanto SiswantoUniversitas Islam Negeri Maulana Malik Ibrahim1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) http://jurnal.uns.ac.id/carakatani/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Customer Satisfaction Analysis of Community based Agrotourism in Yogyakarta</dc:title>
	<dc:creator>Indrayanti, Temy</dc:creator>
	<dc:creator>Jamhari, Jamhari</dc:creator>
	<dc:creator>Mulyo, Jangkung Handoyo</dc:creator>
	<dc:creator>Masyhuri, Masyhuri</dc:creator>
	<dc:subject xml:lang="en-US"></dc:subject>
	<dc:subject xml:lang="en-US">agro-tourism development; consumer satisfaction; IPA-kano integration; marketing mix</dc:subject>
	<dc:description xml:lang="en-US">Several kinds of agro-tourism are managed by the community and by the private sector. However, if agro-tourism is managed by the community, can it give satisfaction to the visitors? This study aims to determine the level of customer satisfaction by Customer Satisfaction Index (CSI) and to investigate what marketing mix attributes should be improved by IPA-Kano integration analysis. The research method used was a quantitative research on community-based Salak (Salacca zalacca) Agro-tourism in each category of tourism village, namely ’growing’, ‘developing’ and ‘independent’ tourism village categories. The measurement of visitor satisfaction used the marketing mix attributes of 7Ps (price, place, product, promotion, process, people and physical evidence). Based on the results of CSI, the services provided by the community-based salak agro-tourism manager are considered ‘Satisfied’ in the Growing and Developing agro-tourisms and ‘Very Satisfied’ in the Independent agro-tourism. Priority attributes that should be improved are attributes included in the ‘Fatal’ category. Priority attributes in ‘growing’ agro-tourism are the marketing activities (publicity), availability and cleanliness toilet. Priority attributes in ‘developing’ agro-tourism are marketing activities (promotion), availability and cleanliness of toilets. Priority attributes in ‘independent’ agro-tourism are availability and cleanliness of toilets.</dc:description>
	<dc:publisher xml:lang="en-US">Universitas Sebelas Maret</dc:publisher>
	<dc:contributor xml:lang="en-US"></dc:contributor>
	<dc:date>2019-12-03</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US"></dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://jurnal.uns.ac.id/carakatani/article/view/29336</dc:identifier>
	<dc:identifier>10.20961/carakatani.v35i1.29336</dc:identifier>
	<dc:source xml:lang="en-US">Caraka Tani: Journal of Sustainable Agriculture; Vol 35, No 1 (2020): April; 33-43</dc:source>
	<dc:source>2599-2570</dc:source>
	<dc:source>2613-9456</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://jurnal.uns.ac.id/carakatani/article/view/29336/pdf</dc:relation>
	<dc:relation>https://jurnal.uns.ac.id/carakatani/article/downloadSuppFile/29336/2994</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 Caraka Tani: Journal of Sustainable Agriculture</dc:rights>
	<dc:rights xml:lang="en-US">http://creativecommons.org/licenses/by-nc/4.0</dc:rights>
</oai_dc:dc>