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THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS

CommIT (Communication and Information Technology) Journal · Vol. 8 No. 1 (2014) · hlm. 10–16

DOI
10.21512/commit.v8i1.590
ISSN
2460-7010, 1979-2484
Terbit
2014-05-30
Penerbit
Bina Nusantara University
Bahasa
eng

Abstrak

The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.

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9 penulis · 14 tautan kepenulisan bersama · 7 lintas organisasi

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  • Pelita Harapan University
  • Binus University
  • Diponegoro University
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  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Hery HeryPelita Harapan University2
Kartika Sari DewiDiponegoro University1
Hansel Bagus TritamaPelita Harapan University1
Claresta Janice JonathanPelita Harapan University1
Winnie VeronicaPelita Harapan University1
Andree Emmanuel WidjajaPelita Harapan University1
Calandra Alencia HaryaniPelita Harapan University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.binus.ac.id/index.php/commit/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">THE EFFECT OF REVENUE AND MARKET SEGMENTATION LEVEL TOWARDS VENTURE CAPITAL INVESTMENT IN MOBILE APPLICATION BUSINESS</dc:title>
	<dc:creator>Adrian, Dennis</dc:creator>
	<dc:creator>Tarigan, Riswan Efendi</dc:creator>
	<dc:description xml:lang="en-US">The development of mobile applications has mushroomed in local and foreign industries. This provides a tremendous opportunity for developers. For technopreneur developer, the capital to run the business is one of the biggest problems despite the fact that they may have great competence in the field. The fact that the business has big potential market in Indonesia has invited investors from local and overseas to invest as venture capital. However, due to the lack of knowledge on building collaboration with the investors and on understanding the market and investor needs in a long term, the developer finds difficulties to grow its business and to compete with bigger competitors. The research intends to seek the influence in selecting the level of revenue and market segmentation to support the investment decisions in the business of mobile applications, so that the mobile application developer is able to monetize their business to attract investors to invest in the venture capital.</dc:description>
	<dc:publisher xml:lang="en-US">Bina Nusantara University</dc:publisher>
	<dc:date>2014-05-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.binus.ac.id/index.php/commit/article/view/590</dc:identifier>
	<dc:identifier>10.21512/commit.v8i1.590</dc:identifier>
	<dc:source xml:lang="en-US">CommIT (Communication and Information Technology) Journal; Vol. 8 No. 1 (2014): CommIT Journal; 10-16</dc:source>
	<dc:source>2460-7010</dc:source>
	<dc:source>1979-2484</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.binus.ac.id/index.php/commit/article/view/590/568</dc:relation>
</oai_dc:dc>