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Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company

CommIT (Communication and Information Technology) Journal · Vol. 9 No. 2 (2015) · hlm. 73–82

DOI
10.21512/commit.v9i2.1650
ISSN
2460-7010, 1979-2484
Terbit
2015-10-31
Penerbit
Bina Nusantara University
Bahasa
eng

Abstrak

Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such   as, proposing a marketing plan using website, expanding marketing segment, and introducing existing products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.

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29 penulis · 131 tautan kepenulisan bersama · 61 lintas organisasi

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  • National Research and Innovation Agency
  • Pelita Harapan University
  • Diponegoro University
  • Jenderal Soedirman University
  • Indonesian Institute of Sciences
  • Binus University
  • Universitas Kristen Indonesia
  • Organisasi lain
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  • Organisasi berbeda
  • Organisasi sama
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Rekan penulisOrganisasiArtikel bersama
Hery HeryPelita Harapan University2
Dennis AdrianAfiliasi tidak diketahui1
Hansel Bagus TritamaPelita Harapan University1
Claresta Janice JonathanPelita Harapan University1
Febriyanti Nur AmaniJenderal Soedirman University1
Daniel Joko WahyonoJenderal Soedirman University1
Apon Zaenal MustopaNational Research and Innovation Agency1
Ratih Asmana NingrumNational Research and Innovation Agency1
Ai HertatiNational Research and Innovation Agency1
Nurlaili EkawatiNational Research and Innovation Agency1
Herman IrawanNational Research and Innovation Agency1
Maritsa NurfatwaNational Research and Innovation Agency1
Sri SwasthikawatiNational Research and Innovation Agency1
Ela NoviantiNational Research and Innovation Agency1
Ario Betha JuanssilferoNational Research and Innovation Agency1
Jendri MamangkeyUniversitas Kristen Indonesia1
Yudi PurnomoNational Research and Innovation Agency1
Hans WijayaNational Research and Innovation Agency1
Asrul Muhamad FuadIndonesian Institute of Sciences1
Kezia Abib Yerah TjandraUniversity of Brawijaya1
Trisanti AnindyawatiIndonesian Institute of Sciences1
Winnie VeronicaPelita Harapan University1
Andree Emmanuel WidjajaPelita Harapan University1
Calandra Alencia HaryaniPelita Harapan University1
Delianis PringgeniesDiponegoro University1
Sakti Imam MuchlissinDiponegoro University1
Haeruddin HaeruddinDiponegoro University1

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Sumber metadata: OAI-PMH (metadata jurnal) https://journal.binus.ac.id/index.php/commit/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">Web-Based Implementation of E-Marketing to Support Product Marketing of Chemical Manufacturing Company</dc:title>
	<dc:creator>Tarigan, Riswan Efendi</dc:creator>
	<dc:creator>Dewi, Kartika Sari</dc:creator>
	<dc:subject xml:lang="en-US">e-business</dc:subject>
	<dc:subject xml:lang="en-US">e-marketing</dc:subject>
	<dc:subject xml:lang="en-US">website</dc:subject>
	<dc:description xml:lang="en-US">Currently, many company’s marketing strategies are limited only to face-to-face communication, telephone, facsimile, company portfolio, and product brochures. However, those marketing strategies are well- known to have limited impacts. Therefore, the presence of e-marketing as one of the marketing strategies would be appropriate to cover the weaknesses and to solve a number of the marketing problems. The purpose of this study is to discuss matters related to marketing, such    as, proposing a marketing plan using website, expanding marketing segment, and introducing existing  products for a chemical manufacturing company. The adopted research method is a descriptive method where the study is directly performed on the research object to acquire necessary data. The collected data are further analyzed using the Porter’s Five Force and SWOT analysis. Fi- nally, the work provides a number of recommendations for implementing e-marketing strategies to support the company business.</dc:description>
	<dc:publisher xml:lang="en-US">Bina Nusantara University</dc:publisher>
	<dc:date>2015-10-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.binus.ac.id/index.php/commit/article/view/1650</dc:identifier>
	<dc:identifier>10.21512/commit.v9i2.1650</dc:identifier>
	<dc:source xml:lang="en-US">CommIT (Communication and Information Technology) Journal; Vol. 9 No. 2 (2015): CommIT Journal; 73-82</dc:source>
	<dc:source>2460-7010</dc:source>
	<dc:source>1979-2484</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.binus.ac.id/index.php/commit/article/view/1650/1397</dc:relation>
</oai_dc:dc>