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The Effect of Social Media to the Brand Awareness of a Product of a Company

CommIT (Communication and Information Technology) Journal · Vol. 10 No. 1 (2016) · hlm. 9–14

DOI
10.21512/commit.v10i1.1667
ISSN
2460-7010, 1979-2484
Terbit
2016-05-31
Penerbit
Bina Nusantara University
Bahasa
eng

Abstrak

Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.

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9 penulis · 14 tautan kepenulisan bersama · 7 lintas organisasi

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  • Pelita Harapan University
  • Binus University
  • Diponegoro University
  • Afiliasi tidak diketahui
  • Organisasi berbeda
  • Organisasi sama
  • Afiliasi tidak diketahui
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Rekan penulisOrganisasiArtikel bersama
Hery HeryPelita Harapan University2
Dennis AdrianAfiliasi tidak diketahui1
Kartika Sari DewiDiponegoro University1
Claresta Janice JonathanPelita Harapan University1
Winnie VeronicaPelita Harapan University1
Andree Emmanuel WidjajaPelita Harapan University1
Calandra Alencia HaryaniPelita Harapan University1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.binus.ac.id/index.php/commit/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.
Metadata asli (oai_dc) 
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	<dc:title xml:lang="en-US">The Effect of Social Media to the Brand Awareness of a Product of a Company</dc:title>
	<dc:creator>Tritama, Hansel Bagus</dc:creator>
	<dc:creator>Tarigan, Riswan Efendi</dc:creator>
	<dc:subject xml:lang="en-US">Social Media</dc:subject>
	<dc:subject xml:lang="en-US">Marketing Communication</dc:subject>
	<dc:subject xml:lang="en-US">Online Marketing</dc:subject>
	<dc:subject xml:lang="en-US">Brand Awareness.</dc:subject>
	<dc:description xml:lang="en-US">Social  media  is an online media, where the users can easily participate, share, and create any content such as banner,  posters, videos and advertisement.  Many companies  use these  social  media as  a tool to promote their products  and make  customers aware  with their brand. On the other hand, not all companies  succeed to market their products and make their products are at their customers’ awareness. The purpose of this research is to find the correlation  between social media commu- nication marketing  with companys brand awareness in social media.  The research  method for this research  is quantitative  research.  This method collects  data with explanative research type which explains the relationship between two variables. The result  of this research  is to show that marketing  communication in a company has an impact to company’s brand awareness. In addition, this research wants to show that marketing via social media can give impact  to company’s revenue. The summary of this research  is to get significant  information  about the effect of social media toward companys brand awareness through quantitative  and explanative  research  method due to the rising of social media.</dc:description>
	<dc:publisher xml:lang="en-US">Bina Nusantara University</dc:publisher>
	<dc:date>2016-05-31</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.binus.ac.id/index.php/commit/article/view/1667</dc:identifier>
	<dc:identifier>10.21512/commit.v10i1.1667</dc:identifier>
	<dc:source xml:lang="en-US">CommIT (Communication and Information Technology) Journal; Vol. 10 No. 1 (2016): CommIT Journal; 9-14</dc:source>
	<dc:source>2460-7010</dc:source>
	<dc:source>1979-2484</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.binus.ac.id/index.php/commit/article/view/1667/1418</dc:relation>
</oai_dc:dc>