The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

Setiawan, Agus; Harahap, Zulkifli; Syamsuar, Dedy; Kunang, Yesi Novaria

doi:10.21512/commit.v14i1.5953

Jurnal SINTA 1

The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism

CommIT (Communication and Information Technology) Journal · Vol. 14 No. 1 (2020) · hlm. 31–44

DOI: 10.21512/commit.v14i1.5953
ISSN: 2460-7010, 1979-2484
Terbit: 2020-05-30
Penerbit: Bina Nusantara University
Bahasa: eng

Abstrak

This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.

Kata kunci

Jaringan kolaborasi para penulis

18 penulis · 28 tautan kepenulisan bersama · 16 lintas organisasi

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Universitas Bina Darma
Cenderawasih University
Universitas Muhammadiyah Magelang
Politeknik Pariwisata Palembang
Universitas Islam Negeri Ar-Raniry
State University of Semarang
University of Sarjanawiyata Tamansiswa
Organisasi lain
Afiliasi tidak diketahui

Organisasi berbeda
Organisasi sama
Afiliasi tidak diketahui
Garis lebih tebal = lebih banyak artikel bersama · lingkaran lebih besar = lebih banyak artikel

Tampilkan sebagai tabel

Rekan penulis	Organisasi	Artikel bersama
Endah Ratna Arumi	Universitas Muhammadiyah Magelang	1
Pristi Sukmasetya	Universitas Muhammadiyah Magelang	1
Malahayati Malahayati	Universitas Islam Negeri Ar-Raniry	1
Istiqomah Febrianty	Universitas Bina Darma	1
Darius Antoni	Universitas Bina Darma	1
Diana Diana	State University of Semarang	1
Transna Putra Urip	Cenderawasih University	1
Richard Patty	Cenderawasih University	1
Bernadetta Dian Maharani	Afiliasi tidak diketahui	1
Ida Bagus Nyoman Udayana	University of Sarjanawiyata Tamansiswa	1
Taufik Hidayat	National Research and Innovation Agency	1
Mahyuddin Barni	Universitas Islam Negeri Antasari Banjarmasin	1
Iwan Kustiawan	Indonesia University of Education	1
Edhy Sri Yarmanto	Afiliasi tidak diketahui	1

Afiliasi berasal dari OpenAlex; metadata OAI-PMH jurnal tidak memuatnya. Penulis tanpa ID OpenAlex dicocokkan berdasarkan nama, sehingga dua orang bisa tergabung atau satu orang bisa terpisah.

Sumber metadata: OAI-PMH (metadata jurnal) https://journal.binus.ac.id/index.php/commit/oai, pertama di-harvest 8 Nov 2026, terakhir terlihat 8 Nov 2026.

Metadata asli (oai_dc)

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	<dc:title xml:lang="en-US">The Optimization of Website Visibility and Traffic by Implementing Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism</dc:title>
	<dc:creator>Setiawan, Agus</dc:creator>
	<dc:creator>Harahap, Zulkifli</dc:creator>
	<dc:creator>Syamsuar, Dedy</dc:creator>
	<dc:creator>Kunang, Yesi Novaria</dc:creator>
	<dc:subject xml:lang="en-US">Website Visibility</dc:subject>
	<dc:subject xml:lang="en-US">Traffic</dc:subject>
	<dc:subject xml:lang="en-US">Search Engine Optimization (SEO)</dc:subject>
	<dc:description xml:lang="en-US">This research is a case study of Search Engine Optimization (SEO) in Palembang Polytechnic of Tourism website. The main objective of this research is to establish a plan for SEO in Palembang Polytechnic of Tourism (http://poltekpar-palembang.ac.id/) and to improve online visibility and ranking position in search engines (Google). It aims to bring in more international traffic and students to visit the website. SEO is a digital marketing technique to increase web accessibility. In the globalization world, people use search engines, such as Google, to know or find out more about various topics quickly and visually. Through a bibliographic review and qualitative analysis, the research focuses on the understanding of what SEO is and its implementation for the Palembang Polytechnic of Tourism website. The results show that the most important thing in making SEO plans is to increase visibility and branding on search engines (Google). SEO is done by developing website content and setting keywords as backlinks.</dc:description>
	<dc:publisher xml:lang="en-US">Bina Nusantara University</dc:publisher>
	<dc:date>2020-05-30</dc:date>
	<dc:type>info:eu-repo/semantics/article</dc:type>
	<dc:type>info:eu-repo/semantics/publishedVersion</dc:type>
	<dc:type xml:lang="en-US">Peer-reviewed Article</dc:type>
	<dc:type xml:lang="en-US">Descriptive Quantitative Research</dc:type>
	<dc:format>application/pdf</dc:format>
	<dc:identifier>https://journal.binus.ac.id/index.php/commit/article/view/5953</dc:identifier>
	<dc:identifier>10.21512/commit.v14i1.5953</dc:identifier>
	<dc:source xml:lang="en-US">CommIT (Communication and Information Technology) Journal; Vol. 14 No. 1 (2020): CommIT Journal; 31-44</dc:source>
	<dc:source>2460-7010</dc:source>
	<dc:source>1979-2484</dc:source>
	<dc:language>eng</dc:language>
	<dc:relation>https://journal.binus.ac.id/index.php/commit/article/view/5953/3825</dc:relation>
	<dc:rights xml:lang="en-US">Copyright (c) 2020 CommIT (Communication and Information Technology) Journal</dc:rights>
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